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Sales pages, also known as your ‘money pages’.
These moneymakers will be the web pages that will turn your audiences into active customers. They need to be engaging, concise and relevant to the person who will land on them.
To help you out, we have decided to give you 9 Top Tips on creating an ideal sales page. Follow these rules exactly and you should begin to see an increase in revenue in the long run.
Well then, let’s get straight to it:
1. Set targets
To start with you ideally, need to put a goal in place that you aim to achieve. The goal can be big or small but whatever the case it’s critically important to have, as it will help guide your sales page to success.
Every sales page needs to entail set achievements whether that’s gaining higher conversions, more sales or brand awareness. You need to be clear on what you want your sales page to achieve as this will help you begin your planning.
2. Create a Customer Persona
Next, you need to begin deciding what type of audience you aim to promote your product or service too. Although your sales page will reach a large audience you preferably need to create an ideal customer that you aim to draw in.
Think about what kind of people will be looking at your brand in terms of age and authority, form your content and imagery around the set audience and research how well your ideas work with the chosen age range.
3. Make Your Offers Stand Out
Your main headline needs to be bold and aesthetically considered, a customer will assume their first impressions of your page based on how they see it upon immediate sighting.
The main purpose of your page is making a sale; therefore, you need to ensure that your content and the images really provoke interest from your audience. Don’t stick with just one example of offer promotion instead write and design a number of the same idea, this will help you choose the perfect title for your sales page.
4. Decide What Will Get Your Customer’s Attention
With the product or service, you offer you need to question potential problems that the customers may have which will prompt them to take up your sale.
For instance, you need to come up with a rhetorical question which connects with the consumer personally such as; Do you have X problem? Looking to solve X problem?
By querying your customer, you will convince them to think about the issues they may be undergoing and therefore help you gain a potential buyer.
5. List Benefits That Your Product Offers
Customers always look for quality of a product or service and how beneficial it is for them.
To ensure a perfect sales page, you need to sell your product/service effectively; this means outweighing the benefits of your products or service against competitors.
If you explain the benefits, the customer will engage more with the idea of your product.
6. Testimonials and Reviews
People are dependent on trust nowadays; they will expect a company to provide them with a product or service, which reflects the price they pay.
Customers will always pay attention to the negatives even if there are a numerous amount of positives – this is why you need to ensure you can reassure your audience with a selection of happy feedback.
By supplying testimonials and reviews, you will also appear more reliable and authentic in comparison to a sales page, which has no customer reviews.
7. Offer guarantees or returns
People like to feel like they’re in good hands, which is why if you offer some guarantee after a purchase is made you are ensured to be more favoured by customers.
Your customers would be looking for such offers before they buy, providing they can make a refund or exchange if the product/service didn’t meet full expectations.
Whether you offer a 1-year warranty or 3 working day return, your guarantee will need promoting next to the products you provide and remain noticeable.
9. Include An Action Button
After your visitors have acknowledged your site and what it has to offer the next best thing to do is to create an action button, which leads your customer to a specific page or guides them on what to do next.
For instance, you could have a ‘download’, ‘sign up’ or even a ’get a quote’ action link.
By including such an action your customers will be able to navigate your page easier, you can also introduce to a page linking to a finalised sale, which increases your potential chance for a deal.
10. Be Clear And Straightforward
One of the key things to remember is to keep your content relevant and straightforward; your audience needs to be able to understand what you’re saying so therefore you will need to keep your terminology distinguishable for everyone.
You should only be using professional jargon when necessary; this is to stop your customers from getting bored or losing track, instead be concise on the information you want to get across.
Overall your sales page needs to be visually appealing and promote your service/product effectively with minimal words. However, you plan your sales page to look, make sure that you tailor your page around your designated customer audience.