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5 Tips for a Better Mobile Experience

The average individual picks up their mobile 85 times a day, studies show. This means that a third of a person’s waking day is spent looking at a phone. Think about your routine: do you switch on your phone as soon as you wake? Eating breakfast, there’s no need for a newspaper anymore – you unlock your phone to search the Daily Mail, and you’re reading the headlines in seconds. There’s likelihood that you’re reading this article on your mobile, right now. As more and more people read articles and blogs on their mobiles, having an unresponsive illegible mobile site is inexcusable. An incomprehensible article not designed for mobile isn’t going to be read over a mobile-interactive reader-friendly post.

You might enjoy the feel of a classic hardback book, but it is undeniable that the swiftness of technology is replacing this tradition. From flipping through pages of a magazine to scrolling down an article – you will have different experiences, in which the font, layout and design play an important role in the way that your content is read. However, there are specific rules on a mobile as opposed to desktop. Devised throughout the blog are tips complying with such rules to help your website become the most successful it can be in 2017.

Make sure your font size is readable

A crucial factor of your page is your font. Too small a font leads to an eye-straining experience for your readers. Make your audience’s read more comfortable – with tiny letters scattered across your audience’s screen, they’ll quickly lose interest and read your competitor’s blog. Challenge this; let your blog be the easiest read. Compel individuals to leave an unreadable website for yours – despite the way in which the content is written.

Google Developers recommend a base font size of 16 CSS pixels. They point out that the best font size for your website is determined by the font that you’re using and the device being used. Failing to adhere to font rules will mean that your content is a waste of time; imagine spending hours on a piece of content for it to be unread; for mobile users to take a glance at your blog and leave due to the inability to read it. Choose a font size that your potential customers will enjoy reading – not a size that will leave them holding their phone directly in front of their nose.

Not just font size – but also the type of font must be considered

The type of font employed is important. Your choice of font must depend your medium. Some fonts are optimal for print, whereas other fonts are better for reading online. Your customers are reading your text on their mobile on the train, in front of the TV and on sunny patios. You must maintain their attention; if you aren’t providing an excellent mobile experience now, your competitors will beat you.

Realise the significance a font can have on different devices. Choose a font that meshes well with your band, and that is easily readable on a phone.

Choose a subtle background

Your website’s background should support your font, as opposed to distracting it. Fancy images, designs and colours may look dreamy on desktop, but they will turn into a nightmare on your readers phone. Your potential customers won’t read your article if it’s bothersome. A bewildering background might hide your text – fight the temptation to clutter your website. Maximizing white space on your website is important. The use of white space is possibly the most powerful technique a writer can use to optimise their copy. It’s the fundamental building block of a good design. But what is it? It’s the portion of a page left unmarked; the space between graphics, margins and gutters, providing visual breathing room for the eye.

Take Google, for example. You may use the engine daily, but have you realised the maximized white space that is there? When users are on your site, whitespace helps readers to understand the content that they are reading, adding to a better user experience. Your website visitors are often in a rush when browsing sites. Having a good amount of whitespace will increase interaction by preventing distractions that will slow the visitor down – in this technical world, even waiting a few seconds longer is enough for web users to give up and search for a different site. Remember: a tidy site equals an impressive site.

Make sure your website is responsive

Does your website appear to be the same on a desktop, tablet and phone? It shouldn’t. Since Google’s announcement of its mobile-friendly update, which will occur over 2017, your site must be mobile ready. Your website must be able to adapt to any device that any web user can read. Having a website that isn’t designed to be used on mobile – and has the same layout as a desktop website – means you will find your website falling behind. Now, more people use mobile over desktop. Got a problem with your dishwasher? You pick up your mobile and Google it. Make your website stand out on mobile before your competitors do.

Using a design company for this is a great option. A good design team will have the right tools and equipment to make your website mobile responsive and high quality. Keep your clients coming back for more – a top web designer will build your website using mobile responsive technology, saving you an abundance of money long-term. With mobile search traffic growing every month, a website that isn’t mobile friendly and appears the same on every device, your audiences are likely to ‘bounce off’ of your website.

Unclutter your website

Busy pages create a dire reading experience on a mobile. Attempting to read an article on a page that is littered with opt-in forms or advertisements makes a difficult read. How can one focus on a page that is jumbled with ads? Visitors are more than likely to bounce off your page and search for a site that isn’t as frustrating as a page on mobile with ads. Although they may work well on a desktop, they’re too obtrusive on a mobile. Think about the experiences that you have had: have you accidentally tapped an ad whilst scrolling down an interesting article? The frustration of it – you’re taken to a different page that you have to close down and then must find the part of the article that you were up to before being interrupted. This might happen a few times – which will most likely lead your potential customer to give up.

Living in this world, people do not have patience. People especially do not have patience for cluttered pages that make it easy to accidentally tap different ads. People want an easier option – they want to read an interesting piece of content without any hassle. Your website must suit the impatient world that we live in. Don’t let aggravating ads be the reason that your visitors leave your site for your competitors.

It’s your turn!

Are people turning away from your website, unable to read your content or frustrated that there are too many ads? Use our top five tips and watch your bounce rate drop. Don’t waste time and effort on a blog that won’t be able to be read.

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