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The mobile phone should be everyone’s biggest target market.

Your average individual picks up their mobile 80 times a day, statistics show. A third of a person’s walking is spent looking down at their phone screen. Think about your routine, do you switch on your phone as soon as you wake? Eating breakfast, there’s the likelihood that you will be scrolling through the news.

As more and more people start to introduce mobile phones into their day to day tasks, it’s important that your website remains UX responsive. An incomprehensible article that isn’t designed for a small screen isn’t going to be of interest in comparison to a mobile-optimised site.

We all may love a book now and then, but it’s undeniable how accessible and easy-to-use a mobile phone can be. From flipping through pages to scrolling down an article – each will offer different experiences. The font, layout and design play an essential role in how compelling your content is. However, there are specific rules and regulations with mobile sites, unlike the desktop view. Throughout this blog, you can find the most useful tips on ensuring your website can be as successful as it can be in 2019.

Make sure your font-size is distinguishable

An essential factor to the performance of your web pages is the font you present to your customer. If your text is too small, this can cause an eye-straining experience for your users. However, if your text is too big, this will be just as annoying.

You need to ensure that your audience’s read is comfortable and effortless. Challenge your competitors by making your blog the easiest to navigate through while offering the most engagement and information. The best way to steal customers from your competition is to provide the same thing, but 10x the quality.

Google Developers recommend that your website has a base font of 16 CSS pixels. The font that you’re using and the device that is being used at that time determine the best font size for your site. In this case, we are discussing mobile phone users, and we already know that your web pages will need to fit onto that minimalistic screen. You’ll need to be considerate of your mobile users when you come to choose the content size, as they’ll need more assistance than desktop users.

Consider the style of your text too

It’s all good having the perfect size font, but what good is it if you’ve gone over the top in italics? The content should be easy to interpret and read from first glance. On a mobile screen, people are already straining their eyes; however, your hard-to-read font could be contributing to that even more.

Bright blue text that blends in with a white background isn’t ideal, especially if your audience is viewing your website from their sunny garden patio. If you aren’t providing an excellent mobile-viewing experience, then your competitors will come out above you. Realise the significance of a font can have on different devices, choose a font that fits your brand yet can be easily distinguished.

Choose a suitable background

Your website’s background should support your font rather than distract from it. Fancy imagery, designs and elusive colours may look amazing on a desktop but can turn into a nightmare experience for mobile users. People won’t read your content if it’s bothersome. Fight the temptation to fit as much as you can on your website, instead of spread the images and content out equally; we don’t want to confuse our customers.

White space is something to be careful with also. It’s always good to ensure you leave the right amount of space between your paragraphs. However, it can be quite mundane to leave too many areas blank on your website. When it comes to mobile-optimisation, it’s important to think about how small that screen will be. Also, you need to think about how easy it is to fit your content on there.

Paragraphing has always been an essential tool for copywriters; it helps customers to take a ‘breather’ while moving through the text. White space eliminates distraction, which will lead the user to interact with what you have to say before anything else. A neat site is an impressive sit, a lot of images and pretty backgrounds won’t make you any better than other websites.

Make sure your website is UX responsive

Does your website look identical on a desktop, mobile and tablet? Well, it shouldn’t. Since Google announced it’s mobile-friendly update, your site must be mobile ready for it to rank anywhere. Your website should prepare to adapt to any device and ensure that it’s easy to navigate whether the user is on their laptop or smartphone. If people have a problem or need something, nowadays all we do is search Google for a solution from our mobile device.

Lights not working? You pick up your mobile and look for an electrician. Make sure your website stands out by offering the best mobile experience. Using a web design company is one of the most efficient ways to ensure that your site includes a seamless mobile responsive design. Web designers have the right tools and experience to carry out such complexities whereas doing this yourself could be fairly tricky and risky. It’s also a cost-effective solution to sort your website out for mobile optimisation professionally than to lose customers through poor mobile design.

Unclutter your website

Busy web pages can create a dire reading experience for online users, especially the mobile audience. Attempting to read an article on a page littered with opt-informs and advertisements makes for a difficult read. However, if you carefully position your content and images in a way that appears to go together, your visitors will be more likely to stay.

If visitors keep leaving your page after landing on it, this can create a bounce, and the more bounces your website gets, the lower your site will rank on Google. Although the busy website works well from a desktop point of view, the experience won’t be the same on a screen 10x as small. Have you ever had it where you accidentally clicked on an ad while scrolling because it got in the way? Yeah, we don’t want to be that website as we’ll scare our customers off.

Now it’s your turn:

Does your website look the best it could be from a mobile device? Can you easily read your content? Do the images align correctly? Well, use our top tips and watch your bounce rate start to drop. Don’t waste your time and money on a stunning new website if you haven’t the UX design to match.

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