A design brief is an important starting point to make when initiating a design, whether you’re the designer or a client. You should consider aesthetics, content and deadlines specifically when summarising what you aim to produce. If you have a perfected design brief you are more likely to succeed with your design task as you have worked out what you need to do and how to achieve this beforehand.
Set Goals Or Targets with your client
With anything it’s always necessary to consider what goal you’re trying to reach, this will inspire you to influence your design ideas around achieving this particular ambition. You should research the best steps to reaching your particular goal and try to work your design ideas towards this. You need to think about what you aim to communicate across to the audience you’re looking to draw in.
Are you trying to promote a product or service? Maybe you just want brand awareness? Whatever goal you’re aiming for, you need to ensure the design is clear and concise to what you’re advertising. Another factor to consider is how are you different from your competitors? What benefits do you offer which the opposing companies do not? You also need to decide if you’re completely revamping yourself or just updating an existing promotion you have – overall you need a target to progress further into success.
Who is the target audience?
It’s always important to determine a specific audience to aim your design towards. Everyone needs to have a primary consumer; this is so you know who the products or services must be aimed at. Whether you’re a small company or a large business, you need to consider the exact person you’re looking to attract, this is most useful for future cases where you may want to invest in social media campaigns.
A particular persona is easy to create and helps you with the closure of your design, for instance, you may be looking to promote to adults who are unemployed, therefore you can’t use too much specific jargon as they may not understand words of your trade. The customer is the most important factor to include when creating a design brief or with furthering your business in any way, they drive a business’ income, therefore, you need to make sure you can cater for their need and engagement.
Asses the overall budget
When it comes to transforming a brief into something practical and active you need to consider the budget you’re willing to implement. Careful expenditure is key for the business to develop effectively, whether that’s financially or in terms of reputation. Spending too much when the design proposal doesn’t work out as planned or isn’t want the client was looking to pay could result in a major loss for your company and leave you out of pocket with no increase in sales or success. However, ironically if you spend too little you may not promote your design idea far enough to see any change resulting in wasted time efforts and money. Either way, you have to consider your design brief in terms of expenditure as carefully as possible, this should always be kept as one of your top priorities when coming up with a new design.
Insight further into the project you’re undergoing
Some projects will not be as in depth as others, many clients do not know how to construct an effective brief so will leave this up to you to insight further. You will need to carry out extensive research into your clients to find out what kind of business they are and to if an e-commerce site would be more beneficial for them. Clients won’t always understand the full extent of a detailed, design brief, therefore, you can effectively construct ideas from the goals and objectives of the project itself. Blog integration and widgets for social media integration should also be considered if you have not been given details of them be sure to ask your client to see if it is a feature that they would like implemented into the website – as sometimes it’s easy to miss such features like this out. Make sure you get every small aspect of the project criteria right and you this will benefit both you and your customer greatly leading to improved result and reputation for your company.
Request materials from your client
Organic material from your client is important towards helping you construct an effective design brief which will reflect the business you’re dealing with. If your client has any additional logos, media or imagery that you would consider useful to help compose a valued design brief; be sure to always request them. The more relatable your materials the more effective your design brief will be in the eyes of your clients after all the aim is to please them as much as possible and produce an effective design that they’ll confirm. If however, your client does not have any useful photos or logo ideas in place, you can ask for them to design or come up with something similar to what they’re after so you can construct the design brief more effectively.
Check the style that the business uses
Every business has a set style and the design will need to be able to tailor around this. Whether it’s aesthetics, function or persona you need to be able to cater for this within your design brief. You need to keep the client’s sense of brand awareness in place, reflecting this aim within the design. Asking for designs your client likes, dislikes or those from competitors will help to construct a valuable design brief that situates itself around your client’s preferences.
Consider ‘don’ts’ mentioned by your client
If your client has asked you to specifically not include something, you don’t. Whether it was strict or briefly mentioned there is no room for error, therefore you must construct a design brief, which eliminates what your client didn’t want. Considering such element will save you time and money, simply go with a new design proposal which implements factors that the client will not turn down in hindsight.
Whether you’re looking to achieve results formally or through a rough, design brief guide you need to consider this carefully. Depending on the client and your way of approach, a formal questionnaire is usually your safest option and typically the best when it comes to wanting to achieve as much information as possible. However, if you want to simplify methods for your client and yourself for that matter, you can simply email over rough guidelines and receive brief notes on the desired design brief.
Overall in order to write an effective design brief, you need to have fundamentals in place from the client, which provides enough information. Without effective information and imagery, a design brief can be difficult to compose and you will be left gambling for what is right and wrong. There are so many factors and so much research that needs to be carried out in order to produce a design brief that suits your client best; however, it’s all down to the extent of your innovation that determines the outcome of its success.