The downside to having a dull and dated website
When a potential client or customer comes to your website they are there to essentially judge you, not in some talent show way, but in an impression sense. First impressions last the longest and nowadays more often than not your website is your first impression, you want a good looking website that portrays both personality and professionalism, you want an easily accessible and navigational but straight to the point website. Displaying your brand or business with an online presence that resembles your companies ethos is the most important thing- your customers are a judgemental bunch but only for their benefits. Do you think they’re going to go for the old and date website or they new, fresh and clean, professionally designed website?
If that is not enough to urge you to get on the phone to one of our team then let me give you three more reasons what your dull and dated website could be doing for your business:
Driving your customers into the arms of your competitors, yes a dull website will drive your customers right into the arms of your competitor, especially if your competitors websites are up to date and par whilst yours is lacking. The fastest way to lose leads is to fail to provide a quick, simple way for potential clients to contact you.
Decreased exposure for your website. Your website has to be informative, relevant and credible in order to show up on the first or second page of Google search results. If your website does not have enough quality content paired with a preferred domain and other important factors, potential customers may not even see it in the first place.
A bad reputation, your dull website could be giving your business a bad reputation. Consumers may assume that your website is behind the times, out of use or lacking innovation and growth. If your website is difficult to navigate and it’s confusing or not user friendly, then the customers interested are going to come to the conclusion that your business is insufficient and they wont use you. Your customers want a website that is trustworthy, easily accessible, easily navigational and communicates all the right information for their needs, does yours do this?
But how do you identify whether your website is dull and lacklustre?
These tips will allow you find out where you stand and what you could be doing:
Compare your website against competitors.
Is your web design clean, sleek, simple, and relevant in comparison to theirs? Does yours provide well-written content? Is your website as easy to navigate? If you notice a significant difference between the overall attractiveness and user-friendliness of their site and yours, it is a strong indication that you need to invest in an upgrade and update.
Keep a close eye on Google Analytics.
A regular audit of activity on your website can help you identify which pages are showing up the most frequently in search results and which pages get the most web traffic. Data within your Google Analytics dashboard can also show which pages are not attracting visitors and which pages visitors view before they leave. Carefully review this data; it can provide you with invaluable insight regarding the quality and attractiveness of your website as a whole as well as each individual page. Evaluate differences between high-performing pages and low-performing pages to identify design tactics that are working.
Do a test run.
Consider the questions most consumers are looking to answer when they visit a website:
· Where are you located?
· What do you do?
· Who will I be working with?
· Are you credible?
· How much does it cost?
· How do I get a hold of you?
In some industries, customers may also visit your website in search of quality, informative content and an expert opinion. How many of these questions can be answered with one click or less? How thorough are the answers?
A website can tell your potential customer so much about you and can influence their decision of picking you and your competitor massively. So why not portray your brand in the way it should? Why not having a brand new website? Why not make it easily accessible, navigational, and precise with information with a user experience like no other? Why risk giving business to your competitor?
Call one of our team to find out how we can make your website look as good as new and portray your business in the right way!
The downsides to a dull website
The downsides to a dull website
As the world of technology advances more companies become more competent at using the technology to market their product or services, it becomes more critical to have a website that really performs and portrays their business and brand as best as possible.
Consumers are not only going to websites for information, but utilising the website for user experience- they judge your website on how easy it is to use, how accessible and navigational it is to use, they are also judging you on how well your website shows both your personality and professionalism within your business and bran. Essentially an out dated website isn’t going to do you business any good.
About geek designs.
Providing the ability to integrate clear, functional, yet creative interfaces with our very own content management system. Geek Designs was launched to strategically help build your brand, improve your web presence, and develop more meaningful relationships with your customers.
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