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Why should I use a Digital Agency?

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A digital agency answering this question, seems predictable, right? The real reason we have created this blog isn’t to persuade you to use one; instead, it’s to provide our readers with factual information on what they do and how they actually can benefit you. 

When Google was first founded in 1998, there was hardly any competition, new websites didn’t struggle at all to be seen; however overtime Google has grown and grown, and now websites have never had to fight harder to be seen.

garden-landscapers-google-search

But businesses haven’t got the time to be learning the ins and outs of SEO, nor do they have the time to learn how to utilise social media best. That’s why often, many business owners will turn to a digital agency for help.

A digital agency will take care of your website and online presence and make sure that you get seen, that you start ranking and above all, get customers.

Digital agencies usually have teams of digital marketers who are experienced in SEO, social media and almost everything to do with online marketing.

As the Google search engine changes its ranking algorithm every day, digital marketers make sure that they monitor its behaviour and patterns. They then test and trial marketing techniques to see what works best for their clients in terms of getting seen on the most popular search engine, Google. 

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Why should you use a digital agency if you’re a start-up?

When starting up your own business, we both know that there are a lot of commitments. The most important thing is earning an income, and the only way you will do that is by getting customers.

However, when you’ve just started your own business, the last thing you want to be doing is studying digital marketing, working out how to best market your company and engage with your customers. Instead, you know who your ideal customers are, so why don’t you tell this to a digital agency and have them do the rest of the work?

While you take care of other important responsibilities, you could have your own team of digital marketers on hand to make sure that you build your online visibility and that you start getting your website and social media pages are seen.

While you work on maintain other variables of your business, a digital agency will take care of our online reputation and ensure that your name is seen and remembered. 

Not to mention, all you will need are realistic goals and your digital marketing team will discuss with you the best strategy to take to ensure that you reach these objectives.

So, here’s why new business owners should consider a digital agency:

• Grow your reputability as a new trading company
• Create an identifiable persona across your social platforms
• Engage with new customers and promote your products or services accurately
• Get professional advice and guidance to reach your business goals.

There are many benefits that come with using digital agencies, and it’s highly recommended for companies that are new to the online world as there is a lot of competition and it’ll take a carefully planned strategy to ensure that you thrive.

Why should you use a digital agency if you want to grow your business?

You will hear this quite often, but it’s one of the most accurate statements, but every business is different. As every business is different, what works for one company may not work so effectively for another. 

Let’s say you’ve tried everything, you’ve posted leaflets through doors, you’ve published several Facebook campaigns and optimised all of your onsite SEO yet you still find yourself in the same place.

Well, that just means that something isn’t working for your business and that you will need to try something else, or it could mean that you to approach these strategies in entirely different ways if you are to see the desired results. Luckily digital agencies devote their time to working out the best possible strategy to take in order to reach their client’s goals.

They will look at what your preferred customer profile is, what your budget is and your deadline for completion. They will then devise how to best action this strategy over the realistic time frame and make sure that you spend your budget most effectively. 

Whether you’re a medium-sized company ready to push the boat out that bit further or a well-established enterprise that wants to skyrocket its sales this next month, there is a digital agency out there for every kind of goal (given that it’s realistic when reflected against your company.)

Every agency will differ, some will focus primarily on one type of strategy others will have experience in many different SEO and social marketing techniques; however, there will always be an agency that can deliver what you’re looking for.

What benefits will using a digital agency bring to your business?

Now the most important part of this all, what will a digital agency bring to your business? Your business is your livelihood, it means an extortionate amount to you and therefore you want to make sure that whatever you’re doing the right thing. 

Well, that can you expect by using a digital agency? You may hear or see a lot of marketing, you probably have various opinions on the subject and are uncertain as to if you need one. I mean you can post on social media, why would you need someone to do that for you? And you only wanted a website as a verification tool, so why should you care about growing its visibility?

However, using a digital agency has more advantages than you know. For instance:

• You can focus on other important tasks while a digital agency handles everything. They take care of everything from your organic ranking and your social presence etc.
• A digital agency will plan and action the best marketing strategy for you based around your goals with minimal input from you.
• Get your website ranking higher in local areas and for the keywords you want to show up for.
• If you change goals, the digital agency will create a whole new strategy to fit your new objectives.
• All digital ads they create will be managed and optimised professionally; therefore, you will always make the most of your spend.

Overall a digital agency stops you wasting your money by spending it where you should. They also make sure you are getting through to your customers in the right way and make the most of the online platforms.

They take care of making sure you are following Google guidelines and that your website starts to be found prominently through organic search. This is something that would take too much time to learn, yet it’s one of the most important elements of a successful business.

A digital agency will help put your name out there and make sure that you’re doing it well enough that it doesn’t negatively impact your brand and instead get you the results you want and need.

How will I know what digital agency is for me?

If you’re a roofer, a gardener, a hairdresser, there’s no doubt that you probably don’t get this ‘online stuff’ and that talking to a digital agency. 

But that’s what a digital agency does, they deal with the complicated matters, and when you speak to them, they will talk to you about it in a way that is understandable for you. 

As there are so many digital agencies out there, it’s always best to do your research. Quite often of not people will choose to go to marketers local to them, and that’s completely fair. However, you should choose a digital company that you are comfortable with. At the end of the day they will be your digital partners and be looking after your online reputation. 

How much will it cost to use a digital agency?

Don’t always go by the price, a cheap offer is highly tempting, but when it comes to your business, do you want what’s best or what’s average for your business? Cheap doesn’t always mean better. Although each agency will differ in price, if it seems to good to be true, it might just be.

It’s always important to make sure that you set a quarterly budget for your marketing. This budget will prove extremely useful for the digital agency and enable them to accurately determine what strategy would work best. It will also allow them to more accurately accommodate your requirements.

Organic marketing strategies are a commitment and get you long term results, however this takes time. This is the more cost-effective route to take although results will take longer. There’s also the option of paid marketing strategy such as digital ads. However, for digital ads, you should have a larger budget to maintain these strategies and keep visible. 

If you want to be seen online, that’s why you should consider using a digital agency.

If these are your first steps looking for a digital agency or you are looking to switch to a new team, we are always happy to have a chat and find out how we can help you!

digital agency

What Does A Digital Agency Do?

By Business, Design, MarketingNo Comments

What Is A Digital Agency?

The term ‘digital agency’, is a buzzword that’s too often thrown around and generally misunderstood. Although the term itself seems a reasonably simple concept, there’s still confusion as to what a digital agency actually is, and what it does.

We felt it important to clarify what a digital agency is, and what we do as one!

To put it simply, a digital agency encompasses all types of activity that promote your brand online. At Geek, we manage all aspects of a business’s online presence. There’s no denying that the world’s gone digitally mad. The problem with this is that traditional ways of marketing your business just aren’t sufficient anymore. So, it goes without saying that in this exciting and developing digital age, you need a digital agency to provide you with the vital services to market your business online.

From Web Design and Development to Search Engine Optimisation and everything in between, we’ve got you covered.

What Does A Digital Agency Do?

As a digital agency, design is extremely important to us. When your customers find you, you want to look good, stand out and be remembered. However, our focus goes beyond just the aesthetics of design. We consider the whole customer experience, concentrating on design functionality in order to deliver a seamless user journey across all channels.

Merging creativity with technicality, our innovative designers, savvy digital marketers and technical wizards work hand in hand to build your brand digitally. Whether you’re a start-up wanting to create a brand identity online or are an already established business looking to grow your presence, you’re in the right hands.

What Services Do We Offer?

Although offering similar services, no two digital agencies are the same. But here at Geek, we offer five main services to build your business online.

As a business, if you want to have a digital presence, you need a website. Having a website is the very first step in building your business online. Nowadays, websites need to be visually attentive, as well as providing flawless user experience. Whether you’re after a simple brochure site, or an interactive website that perfectly demonstrates your brand personality, we can help. Our web designers and digital marketers collaborate to create a website that is entirely bespoke to you.

Remember, as a digital agency, we don’t just focus on the aesthetics of design. It’s important not to forget functionality. We work with you to build digital tools that meet your business’s requirements. Our development services include web-based services, mobile apps, and desktop programmes. We’re able to create bespoke CRM systems, integrate software onto your site, and develop mobile-friendly apps that match your e-commerce site. We also take care of interactive elements and animations, aka the ‘cool stuff’ on your site!

I’m a digital marketer – so I may be biased – but marketing yourself online is one of THE most important things you can do as a business (or we can do for you). You’ve got your website as a starting point – excellent – now you need your own unique digital strategy in order to grow. We do everything, from Social Media posts to Paid Aids, to On and Offsite SEO. We’ll always tell you what we think is best for you. Simply give us your monthly budget, and from there, we can devise the most effective marketing plan to get you lead generation and brand awareness.

Remember, user experience is key when creating an identity online. That’s why we offer businesses fully-functional e-commerce websites that provide visitors with a smooth shopping experience from the initial visit, through to the checkout process. Most e-commerce users (about 90%), use their mobile. We all know how frustrating online shopping can be, especially when the site is challenging to navigate, with lack of payment options. That’s why we build a mobile-friendly e-commerce site that doesn’t leave your customers annoyed, but instead wanting to return.

Now, I know I said we look past just the aesthetics of design, but that’s not to say we don’t appreciate how important it is. In fact, our design team works with businesses to create unique logos through to branding packages. Again, when your customers find you, you want to stand out, and you want to be remembered. To aid your marketing efforts, we create consistency across your brand. We create design aspects that can be used across all platforms, and that work seamlessly with your new website.

Back To The Question…

We hope that this has cleared up the confusion surrounding what a digital agency is and answered your question of ‘what does a digital agency do?’. As mentioned, a digital agency does an abundance of things, and every agency is different. We can’t tell you what other digital agencies are specifically offering, but we can tell you what we do and how it will help your business.

So, if you’re looking for a digital agency for all your online needs, get in touch with a Geek!

marketing agency

Digital Agency vs Creative Agency: How do they differ?

By Business, Design, MarketingNo Comments

Can you be sure of the difference between a digital agency and a creative one?

The question every business owner has asked themselves – shall I hire a digital agency or a creative agency? In the beginning, we know (and so should you!) that every company needs a new website, social media accounts, branding, essentially all the building blocks to get your brand out into the big wide world. However, that’s where the age-old question is triggered. Is there one agency which better than another?

So, why the confusion between digital agencies and creative agencies?

Even before the creation of the internet, new and existing businesses have been using creative agencies. Using their artistic flair and creative imagination, it was their role to deliver all artwork, colours and branding needed. Essentially, what a creative agency would do is aid those who have a business idea but have no clue how to sell or brand it.

However, as time has changed and with the dramatic rise of the internet and a new game has entered the field. Marketing. Digital Marketing has become a distinctly technical activity. Not only does it incorporate branding, but also requires the understanding of the magical (and ever-changing) concept such as SEO – search engine optimisation!

Therefore, it is with no surprise that there has been total confusion! Business owners and directors not knowing who they should turn to. On the one hand, they could go to a creative agency who can provide them with graphic design services. But they could also go to a digital agency who could offer them social and search engine dominance. Sadly, it wasn’t and perhaps isn’t, as clear cut for everyone. Therefore, let us end this confusion once and for all!

What is a Digital Agency?

A Digital Agency helps business with elements such as PPC ads, website design, web development, e-Commerce and the minefield that is SEO. They will usually have an in-depth knowledge of the tools which are critical in ensuring success. From the little tweaks to an online advertising campaign to building websites that will display animations in the blink of an eye! As well as complex, multi-layered checkouts on an e-Commerce website, to anything in between!

  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Social Media Marketing
  • Content Creation
  • Lead Generation
  • Website Design and Development
  • Email Marketing
  • Mobile Campaigns
  • App Development

It goes without saying that digital agencies are a vital aspect for any business that is looking at excelling in this digital age. More often than not, companies will know to create an advertising campaign. Yet, lack the technical know-how to actually do it.

Overall, a digital agency can offer solutions to marketing efforts. Whether your businesses goals is to rank higher in Google search results (SEO), increase your ROI (PPC advertising) or capture your audience’s attention online (Web Design). Regardless, the job of a digital agency is to refine and optimise your existing marketing efforts tailored to your business.

What is a Creative Agency?

In simple terms, a creative agency will be the team of people responsible for the visual elements of a brand. Think of all the design that goes into marketing a product, service, or company – that will be the job of a creative agency.

  • Logos
  • Colour Schemes
  • Banners
  • Email Design
  • Infographics
  • Packaging Design
  • Videography
  • TV Ads

A creative agency is certainly a different beast. They are considered artsier, more imaginative based – what people know as the good old-fashioned design company. They would have no idea how to use software such as Google Analytics or Google AdWords. In fact, digital marketing is a foreign word.

Well, it may not be foreign, but it is certainly not the focus. Most of the time, creative agencies to do not see marketing efforts as a concern! Instead, by creating eye-catching designs, striking logos and beautiful branding, a company can attract customers.

Overall, a creative agency is full of brand experts who create all the graphic and visual design that is needed to define a service/product.

It’s safe to say, the definitions have become blurred. So, let’s combine the two!

So back to the question at hand. Shall I hire a digital agency or a creative agency? Well, as you can probably tell, there is a strong case that the two agencies should combine themselves. Businesses require that creative flair, yet also the know-how of the technical elements to be seen in front of the right audience. A company may go to one or the other, but does that have to be the case? Do you HAVE to choose between them both?

Well, no. It is clear that there no perfect definition of what agencies can or cannot do.

Here at Geek, it is safe to say we can offer both. Therefore, for all those business owners running around not knowing which one to go to still. Let us embrace your business, offer it that vital online presence and sell it to the world. We can provide you with creative designers that work hand-in-hand with our technical wizard digital marketing team in beautiful harmony. We will ensure that we keep your brand integrity consistent in every channel where you decide to dominate.

Therefore, if you’re looking for a digital AND creative agency, get in touch with Geek.

google eat image

What is Google E-A-T and why do you need it?

By featured, Marketing, ResourcesNo Comments

One of the BEST ways to boost your online reputation.

No unfortunately it isn’t a new food delivery application by the Google giant (you’re safe Deliveroo). Instead, Google ‘eat’ is an effective type of organic SEO that we often forget about.

These 3 letters stand for some of the most sought after information by any website visitor.

1.  Expertise

2. Authoritativeness

3. Trustworthiness

It’s basically the same principle of needing to eat to live, and this applies for your website.

Without ‘EAT’ on your site, then you can expect your site to die out amongst the sea of search results and be killed off by your competitors.

So, here’s what you need to know:

1. Expertise

It’s crucial that you’re an expert in your field, but on your website you need to demonstrate this. In your main content, this is where you should show the skills you have and how you can be trusted as a professional in your industry.

If you’re a blog post or a website that aims to gossip, then there’s no need to showcase your expertise. However, if you’re a professional who is expected to be trustworthy and honest then it’s crucial that you do demonstrate this behaviour.

If you’re in the financial, medicinal or legal industry then it’s paramount that you incorporate professionalism across your website, whether that’s through organic imagery or descriptive text.

Luckily, any site can demonstrate expertise.

As long as your content is truthful and useful then you’re all set. However, make sure you are being honest, because your customers need to trust you if you want them to stay.

2. Authoritativeness

It’s all-good if you’re PETA or the CIA, but if you’re a somebody like a new accountant looking to be authentic, then this is an important element that must be apparent in your site.

Basically put, you need to help your customers distinguish that you are the authoritative figure for the main content. They want to see that you have written this content personally.

Credentials are always necessary, but so are personal experiences like reviews. Reviews are one of THE best sources of authenticity to this day, you can never go wrong with them.

Unless you see some of the reviews for Ann Summers…yeah I wouldn’t, they’re OTT on details.

Anyway:

Try to turn customers into genuine acquaintances, provide useful information and back it up. If you say you’ve helped many people, show that or if you say you are cost effective, compare yourself.

In an ever-growing digital world, personal connection is scarce, so it can be hard to gain trust. However, by being honest, providing real content and supporting examples you’re already providing you’re genuine and worth the time investment.

3. Trustworthiness

One of the most important things with anything online is generating trust with the consumer or other businesses.

Your content is the key to gaining trust and building a working relationship. Ecommerce websites should definitely take note on this. If people will be providing their billing details and personal information then they need to be able to trust your site.

Everything about an ecommerce website should make the user feel safe. It’s especially important to add an SSL certificate to your site to make it ‘secure’.

A secure website also makes the Google algorithm like you more than your competitors without so it’s a good thing to invest in anyway.

More than 70% of first page results have an SSL too so if you want to be on top, it’s probably best that you build trust and page rank at the same time.

Google E-A-T doesn’t come up in most conversations – but it’s worth being the main topic.

A good way to look at this SEO tactic is the same way that you need to ‘EAT’ to live. If your content doesn’t ‘EAT’ then it won’t perform.

So rather than starving your content, add Expertise, Authoritativeness and Trustworthiness to boost it’s performance.

E-A-T is important. Much more than you think.

You may find this a silly question, I mean who would question trust and authenticity for being important? But there’s more to it.

Basically put, Google E-A-T determines the value of your website. ‘Quality raters’ keep E-A-T in mind when examine your content and make sure it provides what they came for.

Think of E-A-T as the reason why users would choose you over your competitor, it’s inevitable that anyone would more than likely choose the website that offers authority and trust.

This SEO method has a direct impact on how Google ranks your website too, therefore it’s never a bad idea to implement this tactic.

Google E-A-T vs ‘’Your Money or Your Life’’.

So how does E-A-T affect your site visitors?

E-A-T is closely related to something Google calls ‘YMYL’ pages. YMYL pages are webpages that feature content about medical advice, legal and financial advice and anything that helps you and your lifestyle.

Examples of YMYL:

  • Ecommerce store asking for credit card information.
  • A mum’s chat blog for parenting advice.
  • A blog offering legal advice
  • Health pages, listing symptoms of rare diseases.

High-ranking YMYL pages that you come across display a high level of E-AT. The safer a user feels on the website, and the more content that matches their query, the more it will meet the needs of Google E-A-T regulations.

Speak to a Geek
djl house

DJL UK: A Client Success Story

By Design, Marketing, Social mediaNo Comments

Want to hear a digital transformation success story? Well, sit tight, and let us tell you about our continuing work with DJL UK.

2015. The year when everyone fought over what colour THAT dress was, Adele’s number one album ‘25’ was released plus man-buns became a trend – what a time to be alive! (Also, side note: it was blue and black, FINAL).

But, additionally in that year, DJL UK, a little known home improvements business, came to us asking for help to expand their new business. So, we provided them with the answer – a digital transformation.

Fast-forward to 2019. With their dynamic website, effective digital marketing strategy,uniquely designed marketing materials and bespoke branding, DJL UK have been able to establish a thriving home improvements company that is continuing to evolve.

A success story? We think so (even if we are a little biased).

Bespoke website and logo design that reflects DJL UK brand.

We have worked closely with DJL UK over the years to help understand them as a business, ensuring we created a brand that was truly reflective of their requirements. But most importantly increased their sales. Therefore, our first step in transforming DJL’s brand awareness was designing their logo.

Something original and bold needed to be conjured up, but that was no problem for our team! A simplistic design and colour scheme were selected to attract customers and easily explain the purpose of the business.

DJL-home
DJL Homepage

With an easily identifiable logo in the bag, we moved onto bespoke website development. Geek designed and created a contemporary, UX responsive, seamless website which is visually-dependant.

Our designers developed the blue, white and grey colour scheme, maintaining consistency throughout the site to amplify its authenticity.

Moreover, the website highlights the core pushes of the company and appeals to their domestic client base. Additionally, we made sure we covered all our clients’ specifications. Tailoring the site to meet their preferences and portray the brand how they envisioned.

Establishing a digital presence to capture audiences

With a new, modern and sleek website – a digital marketing plan was needed! Therefore after identifying the company’s client base and where they wanted to progress – we could generate a strategy which would reach their target audience.

So, our digital marketers got to work. Daily social media management, monthly blogging, extensive SEO work and continuous creation of localised page content. All to rise through the ranks and become noticed.

Consequently, there have been 3 main aspects of our digital marketing plan over the past several years – all working together to generate leads and referrals.

Daily social media posting to build engagement

Three times a day. 5 days a week. We post a range of campaigns styles to retain the attention of existing customers on Facebook. In addition to taking advantage of social sharing.

Wondering what social sharing is? Let us explain. When one existing client of DJL UK likes a post, their friends then see this. If any of these then give it a thumbs up, their friends are visible to the campaign too, and so on, and so on! You get the idea.

Therefore, over the past 4 years, we have made sure to continually post regularly to build awareness and get DJL’s ‘foot in the door’ with multiple clients. A mix of highly visual images to inspire customers, promotion graphics presenting discounts and humorous captions post have meant we have successfully established a brand’s voice to communicate with customers.

DJL Facebook Page

From starting out posting to family and friends, DJL UK’s social media now reaches over 1000 customers and achieves significantly high engagement rates daily – not bad even if we do say ourselves!

Blogs on DJL's Website

Engaging and relevant monthly blogs

Each month, our content writers, draft, publish and design engaging blogs for DJL UK that carry the voice from social media over to the website. Covering a range of topics from ‘6 EASY TO TELL signs it’s time to replace your windows’ to ‘Why should I transform my conservatory? 8 Ideas and uses’.

Informative, as well as visual – blogs, are an essential aspect in retaining clients and ensuring new customers recognise you are active. Nobody wants to see a website that is never refreshed with new content!

Localised SEO Pages to reach the target audiences

DJL UK is based in Peterborough – even though this is a large area and can provide more than enough work, what about those customers that are considering a new composite door only 30 minutes away in Stamford? They’re not going to see your website! Well, that’s where we come in!

Monthly localised pages have allowed DJL UK’s website to appear in local search results. For example, ‘Composite doors in Corby’ and ‘Warm Roofs Stamford’. By adding new location each month, we have further extended the net of potential clients – growing the business.

djl map

Our work doesn’t just stop there!

Oh, no, no, no! Geek Designs also created contemporary off-line marketing materials to promote brand identity further. The off-line marketing visuals ensured branding flows throughout every aspect of DJL, from logo incorporated contracts, on brand folders and vibrant vehicle livery.

Business guidelines were considered throughout the graphic design process, allowing us to capture the brand’s character to develop a memorable offline existence.

Honestly, we’re not bragging…the statistics say it all!

We delivered long-term value to DJL UK by helping them to understand and engage their customers using database insights and smart optimisation frameworks. New and existing clients continue to provide work for the DJL UK team – pretty good results we reckon.

So, overall, we can safely say we have achieved a successful website that has grown and evolved due to the beneficial, bespoke digital marketing strategy we have implemented.

What!? Don’t believe us? Ask DJL UK for yourself!

“Several years ago, we came to Geek designs and instantly, they understood what we wanted! We wanted a thriving business, and we've got it! The whole team has contributed to the success of the company today - from our fantastic website to managing our social media account. We have full trust that Geek Designs knows our business inside out to deliver results continually. A massive thank you Geek Designs - we wouldn't be where we are today without your help!”

Dan WoodsOwner of DJL UK

See what we have done for DJL? We could do the same for you. From humble beginnings to the present day, we will forever grow your business, refresh content and make sure you are reaching customers, and enticing them onto your website.

Contact a Geek today. What’s the harm in dropping us an email or giving us a bell if you’re curious? Hint: there isn’t any!

Mobile Usability

Let’s talk about Mobile Usability

By Design, Development, featuredNo Comments

Technology, you’re either sick of it or excited by it. Mobiles have become one of the most infamous things about humanity. Since their invention has enabled the world to connect as one.

Mobile phones have shaped the digital world immensely and now, mobile responsive websites rule the Google search results.

In recent studies, researchers found an important factor that many always miss – how the user holds their phone. Yes, it’s all great creating a great user experience but do we really do it for everyone?

People have adapted to the mobile phone profusely, with users handling the device differently to maximise comfort and readability.

phone-users

In this blog, we’ll be discussing which audiences prefer which type of mobile responsive designs. Websites need a mobile view in order to rank effectively on Google and provide a seamless user journey to its users. Have you provided the best UX for the type of customer you sell to? Find out.

49% of mobile users operate the device one-handed.

That’s correct, the majority of mobile users today use their device, one-handed. However, what type of customers would you expect to find in this group?

Firstly, you can expect to find your teenagers and tweens in this quartile. The younger generation has adapted to the quick and effortless use of technology, as they’re the most common users of it today.

If your target customer is that of a younger persona, then it’s key that you research their behavioural patterns when it comes down to mobile responsive design.

Almost half of all mobile users result in using one hand to navigate Google and websites. If you or your web designers are optimising your website, it’s efficient for you to follow the diagram shown.

A large percentage of young users will only use a small section of the mobile screen to scroll; this forms from the bottom left-hand corner into the middle.

hold phones

Mobile responsive websites are predominantly designed for one-handed users.

The green area is the section that is easiest to access. This area is where you should include your CTA (call to action) as it’ll be much easier for the user to reach them. Due to the ease of access, this will prompt them to take action.

Next, you have the orange area, which is the majority of the top of the mobile screen and a small section in the right-hand area. It would be most suitable to include your text or interactive elements here, as the user can still use these areas.

There is a small ‘unusable’ area of the phone at the very bottom of the phone. This is where you should keep other imagery, any elements that the users don’t have to interact with.

You can expect to find your 18-30-year-olds within this 49%. Therefore if you’re in the industry of technology, fashion or social media – you should definitely consider optimising your website for this particular type of mobile responsive design.

36% cradle their phone.

hands holding phone

Within this gap, you can expect to find your 35-55-year-olds, most to which will commit to using one hand to support the phone and the other to navigate.

These mobile users have access to the majority of the mobile screen, especially the middle section. The top left hand and bottom right corners are the least accessible, however, you have most of the scene to work with.

Here you will find your more mature demographics, therefore a lot of industries will need to consider this specific UX design.

You get the most of the screen by optimising your website for cradling phone users, thus accommodating the mature demographic.

Since the majority of the centre is easy to use, it would be easy for you to be innovative with your CTAs and scrolling interactions.

using phone

15% use two hands to scroll

phone holding

A small percentage of mobile users result in using both hands to navigate their mobile phone. This is a small population, however, in this group, you will find over 55s and people who aren’t as familiar with touchscreen mobile phones.

In this category, the bottom half of the mobile phone is the easiest area to use, therefore you should put the most actionable elements in this section. It becomes increasingly difficult to use the site as we travel up the screen.

The older generation is much more patient with technology and therefore will use the majority of the bottom screen and navigate with both hands to ensure smooth movement throughout.

What about left-handers when it comes down to UX design?

All of these percentages apply to the right-handed population however, each of these diagrams is the opposite if they are left-handed. However since 5% of the world’s population is left-handed, it is more advised to optimise your site for right-handed customers. UX design is all about appealing to the general population and providing seamless interactions online.

thumb zone mapping

94% of people hold their phone portrait.

holding mobile

It’s important that if anything, you optimise your site for a portrait perspective rather than landscape. People will use their thumb to navigate most of their phone, remaining in the middle of the screen for the best comfort. It’s best to keep away from using the top and bottom half of the phone, as most mobile users will consider this poor user experience.

6% hold their phone landscape.

using mobile

It’s rare but possible. Some mobile users access their phone for landscape view, using both of their thumbs to navigate. Businesses who are using apps, games or offering a read should consider optimising their site for a landscape perspective. It can be more costly and time-consuming however the end result will benefit your customer. A happy customer means a much more likely sale.

Sometimes people use the entire screen.

Every so often, you will find the minority of users who use a mobile, very precisely.  These people cradle the phone in one hand and use their forefinger to scroll and navigate.

mobile use

These users use all areas of the touch screen, everything is within easy access. This allows for websites to implement elements freely without interactive content being in inaccessible areas. The more screen you have to work with, the easier the mobile responsive websites are to generate.

As you can see, there are many factors to create mobile responsive websites.

As a business owner, you know your preferred customer better than anyone; you know exactly what kind of person you want to walk through your door.

Using that knowledge, search this blog to find the age demographic you want to market towards. There are so many different mobile users, each of which uses their device differently from the other.

If anything, what we recommend as UX designers, is optimising your website predominantly for portrait users and centralising your actionable items.

I know that many people will consider mobile optimisation time consuming and pointless but that’s far from the case. You want to deliver a website that provides a clear and thorough customer journey and if you haven’t provided one, they may go elsewhere.

colour psychology

Colour Psychology

By Design, MarketingNo Comments

The Colour Psychology Lesson That Will Affect Your Marketing

We are back again for another psychology lesson – we know, we could start charging for these. But, this time we are back to discuss colour psychology, aka how colour influences us.

Me, you, the person sat next to you; humans are visual creatures. You may not think so, but it’s true. That’s why companies thoroughly test colours of advertisements, ads, buttons – you name it. For example software company HubSpot recently conducted a test that demonstrated that testing is vital.

By changing a CTA button from green to red, the conversion increased 21%! Without changing anything else on the page except the colour of the CTA. Interesting right? That is the power of colour psychology in marketing.

Ultimately, the choice of colour in branding is vital. It has a BIG impact on how the brand is perceived. Therefore, let us guide you through how colour psychology plays a role in marketing, exploring the most popular colours for big brands.

Red

The famous colour of those 99 balloons, that little Corvette and UB40’s favourite wine – red is a popular colour for big brands. From the likes of Coca-Cola, Netflix and Virgin, red one of the most used colours in marketing. But, power does it have in colour psychology?

Red triggers both positive and negative influential emotions. Positive feelings include power, passion, energy and excitement. However, negative emotions include anger, danger, warning, pain and defiance. Therefore, take caution when using red.

But, ever seen a large sale sign in shop windows? Ever noticed what colour it is? Red! This colour creates a sense of urgency, which is what makes it so effective in sales. Additionally, red encourages hunger and gets our appetite rumbling. Hence why we frequently see red within the fast-food sector, such as KFC, Five Guys and McDonalds.

This bold, daring and energetic colour features in a wide variety of brands, from food to sports, clothing to technology.

Male Symbol

7% of males claim red is their fave colour

9% of females claim red is their fave colour

Female Sign

Orange

When you think of the colour orange, who else pictures an autumn day with leaves on the ground? An upcoming and popular colour within marketing, the colour features in the logos of many big brands such as EasyJet, Amazon and TNT. In regards to how this colour influences us – orange’s colour psychology is fascinating.

If the colour orange were to have a personality, it would be adventurous, competitive, but disaffected. See it as the teenage of the rainbow. Orange often generates a feeling of warmth, given its association with the sun, but is also considered bright, light and fun. Therefore orange may suit a non-corporate brand.

Additionally, remember us saying orange shades remind us of an autumn day? Well, this is no coincidence. “earthy” brands often use darker shades of orange.

However, 26% of people consider orange to be a “cheap” shade. This is not necessarily a bad thing. This could set you apart from high-end competitors and appeal in regards to affordability.

male orange

5% of males claim orange is their fave colour

5% of females claim orange is their fave colour

female orange

Yellow

From the famous golden arches to the Post-it notes we use daily at work or school, yellow evokes feelings of optimism, happiness, creativity and intellect.

Yellow represents all things positive due to its connotation to the sun and beach. Therefore, if you’re looking for a happy, fun and youthful brand, yellow is the go-to colour. However, the strong positive of yellow are offset with challenges. According to some consumers, shades of yellow look dirty, while some tints are off-putting to the eye.

But, this shouldn’t put people off. When used correctly, yellow is powerful, especially when paired with a darker colour. Nikon, Bic and IMDb incorporate this colour into their branding.

Male-Symbol-Yellow

57% of males claim yellow is their fave colour

35% of females claim yellow is their fave colour

Female-Sign-yellow

Green

Well, what can we say about green? It’s the BEST colour for marketing 😉

But in all seriousness, green is a relaxing colour that is easy on the eye and synonymous with health, hope, freshness and prosperity. The colour psychology of green strikes a core with humans as green represents life.

Brands which green is associated with a range from pharmaceuticals and organic foods companies, to the military, banking and finance. With only 6% of people viewing green as a “cheap” colour – green is undoubtedly an excellent choice for marketing material (even if we are a little biased).

Male-Symbol-green

14% of males claim green is their fave colour

14% of females claim green is their fave colour

Female-Sign-green

Blue

The colour of those great suede shoes – people view blue as a loyal, respectful and social colour.

The colour psychology of blue reveals blue has a very calming effect on the mind. Yet, it is also the colour of strength, wisdom and trust. For these reasons, many big brands use it. From Facebook, Nokia, Ford and Dell – high-flying companies acknowledge blue’s traits. It is the colour of dependability, logic and security.

However, research also shows that blue is considered a safe choice, with many seeing it as an easy choice for a logo. However, by choosing blue you will be aiming at the masses with it being a favourite colour for both genders, plus only 1% view it as a cheap colour!

Male-Symbol-blue

57% of males claim blue is their fave colour

35% of females claim blue is their fave colour

female

Black

Finally, black. It is fair to say that black is suited for some businesses and not others. You don’t want to be a Health business with a black logo, do you? Black is synonymous with positives such as sophistication, authority and substance. But it also has its negative connotations – menace, mourning and evil.

But regardless of these negatives, the high street brands are renowned for their simple black and white palettes. With the additions of bright colours, black can add energy and make consumers think of high-class.

With multiple luxury brands – Ralph Lauren, Moet and Channel all incorporate black into their logos – and greatly influences people. A mere 1% of people view it as a cheap shade.

male sign

8% of males claim black is their fave colour

6% of females claim black is their fave colour

Female sign

And there you have it – the psychology of some of the most used colours within marketing. But, of course, we haven’t revealed EVERYTHING there is to know! So, if you’re looking to begin marketing or create a new logo – contact a Geek today to gain the best for your business.

Class dismissed!

10 Website Design Trends of 2019

By DesignOne Comment

We are mid-way into 2019, and we have noticed some design trends popping up on websites.

Are we curious to know what they are? Of course, we are.

Without further ado…

1. Grids/Blocks

Having a visual web site is the key of catching someone’s attention, and one way of doing that is having a big block of images, layout in a way that people cannot avoid what it is you are selling to them.

Site design by La Negrita Estudio Creativo.

A grid layout can be done in such a way that forms the whole layout of the site. Above example, the menu bar will split off the top scroll along with you. And be part of the grid layout.

Site design by Ueno.

A style like this can be used with a colour plus image to bring together a bold and exciting website.

Grids/block website will be showing up more and more as the year comes along, it will be a user-friendly way to show blocks of information and easily made mobile friendly.

2. Scroll

Trends in 2019 are making websites as interactive as possible to engage the audience and for them to get really stuck into the site.

Site design by Pier-Luc Cossette.

The company kombu uses a scroll to show all their different flavours in a bright and colourful way. It is a quick way to get someone to see what they do because people will automatically start scrolling.

Site design by Advanced Group.

Another example is this promotion site for a small village near Kiev. The use of scrolling to reveal what they have in smooth transition is an excellent way to engage the viewer.

Knowing significant per cent of people will automatically scroll through a website should be taken advance of as these companies have. It’s definitely something to consider adding into the site, as it an element a lot of designers are applying into their work.

3. Hamburger Menu

With mobile being a massive part of everyday life, web sites must put the mobile site first, and a huge trend with this is using a hamburger menu on the desktop.

Site design by mozaik hospitality.

It can be a full screen menu that gives a full animation reveal. Showing the menu contents as well as more.

Site design by Fracture.

Or it can be a simple menu that pops up in a style that matches the style of the website.

Whatever the style hamburger menu will eventually replace the standard list on all website giving the full circle connection from mobile to desktop.

4. Big Typography

Typography is always a significant part of any designs; it is the core of how to what kind of business you are within the first word.

Site design by Jonas Pelzer.

Photographers & director BAM has a website with big bold text with the title of the project, a font that help gives the urban and edgy look of their work.

Site design by Locomotive.

On the other hand, the wording could take up the whole site making a big and bold statement to get across what the company is about.

Big typography must be done right, and in the right places; otherwise, it might look tacky or just trying to fill space where you don’t have any content to fill with.

5. Interactive

Everyone likes a little bit of fun, feel included and same time learn something along the way. Interacting with your audience is an excellent way to inducting yourself to them and a great way to showcase your product.

Site design by Sunny Side Up.

This site takes you on a journey of their product, showing how you would use the product and how beautiful it is.

Site design by Austin Mayer.

Simply it can just be a way to showcase the work you do, to give a taste of what you could provide them.

Giving some interaction to a website will bring a whole new level of interest for the user and further opportunities for your business.  

6. Horizontal Elements

We are all familiar with the website being mainly vertical, everything in a standard layout and we come to an end in one whole scroll. But what if a site was not like that, what if the menu was over the left side and text run along with images horizontally. Well, one thing we have noticed that has been cropping up recently is horizontal elements, be it menus, text or graphic elements.

Beauty website Mecca uses horizontal text on their products as little annotates. It is a small but elegant touch to the website that brings it all together.

Site design by Blend Digital.

A standard layout has the menu horizontally, it a great for hamburger menu as then the list can pull along horizontally and cover the whole front page.

Horizontal elements are a small difference to a site, but it can give a whole different perspective and make your website stand out.

7. Animation

Animation has always been a given in anything, but recently there has been a more intelligent and creative use of it in websites. Even used to explain a company’s story or just solely for fun.

Site design by iteo.

This company uses a little line animate to illustrate the different services they provide to give a personal touch to their site and be more inviting for the viewer.

Site design by inconito.

Alternative use of animation is to inform people, in this instead this little animated map shows museums of all over Paris so people can explore a whole different part of Paris. It is a great way to give an emotive feel to a map rather to a standalone one.

Animation always being a big part of any project you can think of but we feel it will be more of a big thing in website more than ever.

8. 3D

To add depth to a website, adding a 3D element will be the best approach. It helps your audience to feel involved in your company by adding that extra depth.

Site design by dogstudio.

This extra depth gives the viewer a feeling that they can reach out and touch whatever they see on the screen — providing a new engagement which otherwise would not be possible in a flat design.

Site design by BC Design.

It can simply just for visual pleasure, to show off a skill that a designer has.

Either way, this style of design has been big lately and something we all should consider adding to our websites for extra depth.

9. Gradients

Uses of gradients have always been an ever-present element in designs, but this year they are bigger and bolder than ever. They are a great way to make a statement, to be made into a pattern and big a burst of colour.

Site design by fleava.

They can be a part of identity; they are commonly used as such. From that will be the focal point of a website and a great way to draw in an audience.

Alternatively, it can be used as a pattern to make a dynamic background.

Gradients are an element that will keep becoming more and more common that even the most monotonous brands will be using it.

10. Illustrations

Sometimes a photo is not a thousand words, and sometimes a little something else needs to do the talking. And that when an illustration comes in. They can make an abstract concept easy to understand. Give an emotive content with ease and can, in general, be aesthetically pleasing.

Site design by Bounds.

An illustration can be used as a bright, colourful character that brings a personal touch to a company.

Site design by BeaversBrothers.

The use of illustration to make a somewhat dull subject seem like something extra ordinary.

Illustration is becoming more and more common in design. Its something everyone should consider adding, even a simple line drawing or a full-colour piece.

Web design trends 2019 – have you got some inspiration now?

Final thoughts:


All these design trends will be the start of what is to come for the rest of the year, although all these will make a site excited and engaging always remember: brand identity comes first and always use what is best for the company and not what looks good.

The Top 5 Digital Marketing Questions We Get Asked!

By Marketing, SEO, Social mediaNo Comments

Debating whether to start digital marketing? Got some burning questions?

As digital markers, we very much use to questions being thrown at us left, right and centre, and we are always happy to help! But, over our years of experience, we have noticed a few specific questions that continually pop up when discussing digital marketing.

So we thought we would pull back the curtain and reveal some of the behind the scene digital magic. We’ve compiled our top 5 digital marketing questions that we believe should help you if you are thinking of beginning your online branding transformation. (But, before you ask, no not them all! Duh, we can’t give away all our secrets!).

Without much further ado, our top tips just for you!

1. “As a small business, would I really benefit from digital marketing?”

YES! No matter how big or small you are, if you have a business – you need a website. And what does a website need to help it make money? Digital marketing, of course. By branding yourself, you are widening the net of potential customers and amplifying who sees your business.

There are many different aspects of digital marketing – all of which at Geek, we are masters of. From social media marketing, content marketing, SEO and email marketing, paid advertising, the list goes on!

But whatever service you choose, the role of digital marketing is to help get you to be seen among the large crowds online. Whether that is on social media or search engines – marketing builds your brand’s awareness! Through effective digital marketing, you can rise through the ranks of Google and reach the podium of results and attract new leads.

2. “Is email marketing still as effective?”

Do you still receive emails in your inbox? Email marketing may be considered out-dated with other platforms such as social media – but emails are still very much as useful as they always been. If you ponder about it, it could be the most effective!

Think about it – you’re not posting on social media hoping some of your followers will view it, or posting something on your site hoping someone will visit it – you are delivering directly to their inbox. Even if they don’t open, they’ll see your name in the subject line!

3. “Does social media actually help a business?”

Most definitely! It has been proven time and time again, business after business that it does! In fact, not using social media could potentially harm your business. Having an online presence is expected of any company these days.

You can connect with customers; increase awareness about your brand and drive traffic to your website. Social media is no passing trend. In fact, more people follow brands on social media than celebrities! Move over Kim K – businesses are here to break the Internet.

Furthermore, by having an active social media page could lead to social spreading. One person may like your post, then their friend sees this, then their friends, then there’s and so on! See why we say social media is a very effective tool?

4. “What social media should I be using?”

Well, this depends on numerous factors. Starting with, what are your business goals? Are you a B2B or BCB business? The target audience of your business will determine which social media platform you use.

If you are a B2B business, so you wish to be targeting other companies – LinkedIn is the ideal choice for you. On here you can mix with other companies in a similar business sector as yourself. However, if you are looking to target customers, other platforms such as Facebook and Twitter are better suited.

If you are a BCB, it is also essential to identify your customer’s persona. Are they a young or old demographic? Are they male or female? All these may seem irrelevant to you, however, to digital markers, these are the ingredients to concoct the perfect marketing plan.

Each social media platform has a different target audience; therefore, by understanding your customer, your marketing will be more successful.

5. “How long does it take to see results with digital marketing?”

Finally, our most commonly asked question…and, to be honest, there’s no definitive answer. But, there’s one thing for sure, digital marketing isn’t a one-time thing. It isn’t overnight. It is ‘in it for long haul’ marketing. Anyone who tells you they can get you fast marketing results is usually up to no good!

Of course, with paid advertising, results can be seen quicker – however, with organic work, it can take anywhere between 3 to 12 months. Plus you’ll gain significant competitive advantages that your rivals can’t beat just by coming along with a bigger budget! You will get your foot in the door, build awareness and achieve meaningful results.

Remember: digital marketing is a marathon, not a sprint! You gotta keep on runnin’!

The likely case that if you’re thinking about these questions, you probably need a digital marketing plan creating! So, why not contact a Geek today?

We can help you build a bespoke strategy for your company and help drive traffic to your website.

But, if you have any more digital marketing question – you have to come and visit us for those all those special secrets.

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