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What is Google E-A-T and why do you need it?

By featured, Marketing, ResourcesNo Comments

One of the BEST ways to boost your online reputation.

No unfortunately it isn’t a new food delivery application by the Google giant (you’re safe Deliveroo). Instead, Google ‘eat’ is an effective type of organic SEO that we often forget about.

These 3 letters stand for some of the most sought after information by any website visitor.

1.  Expertise

2. Authoritativeness

3. Trustworthiness

It’s basically the same principle of needing to eat to live, and this applies for your website.

Without ‘EAT’ on your site, then you can expect your site to die out amongst the sea of search results and be killed off by your competitors.

So, here’s what you need to know:

1. Expertise

It’s crucial that you’re an expert in your field, but on your website you need to demonstrate this. In your main content, this is where you should show the skills you have and how you can be trusted as a professional in your industry.

If you’re a blog post or a website that aims to gossip, then there’s no need to showcase your expertise. However, if you’re a professional who is expected to be trustworthy and honest then it’s crucial that you do demonstrate this behaviour.

If you’re in the financial, medicinal or legal industry then it’s paramount that you incorporate professionalism across your website, whether that’s through organic imagery or descriptive text.

Luckily, any site can demonstrate expertise.

As long as your content is truthful and useful then you’re all set. However, make sure you are being honest, because your customers need to trust you if you want them to stay.

2. Authoritativeness

It’s all-good if you’re PETA or the CIA, but if you’re a somebody like a new accountant looking to be authentic, then this is an important element that must be apparent in your site.

Basically put, you need to help your customers distinguish that you are the authoritative figure for the main content. They want to see that you have written this content personally.

Credentials are always necessary, but so are personal experiences like reviews. Reviews are one of THE best sources of authenticity to this day, you can never go wrong with them.

Unless you see some of the reviews for Ann Summers…yeah I wouldn’t, they’re OTT on details.

Anyway:

Try to turn customers into genuine acquaintances, provide useful information and back it up. If you say you’ve helped many people, show that or if you say you are cost effective, compare yourself.

In an ever-growing digital world, personal connection is scarce, so it can be hard to gain trust. However, by being honest, providing real content and supporting examples you’re already providing you’re genuine and worth the time investment.

3. Trustworthiness

One of the most important things with anything online is generating trust with the consumer or other businesses.

Your content is the key to gaining trust and building a working relationship. Ecommerce websites should definitely take note on this. If people will be providing their billing details and personal information then they need to be able to trust your site.

Everything about an ecommerce website should make the user feel safe. It’s especially important to add an SSL certificate to your site to make it ‘secure’.

A secure website also makes the Google algorithm like you more than your competitors without so it’s a good thing to invest in anyway.

More than 70% of first page results have an SSL too so if you want to be on top, it’s probably best that you build trust and page rank at the same time.

Google E-A-T doesn’t come up in most conversations – but it’s worth being the main topic.

A good way to look at this SEO tactic is the same way that you need to ‘EAT’ to live. If your content doesn’t ‘EAT’ then it won’t perform.

So rather than starving your content, add Expertise, Authoritativeness and Trustworthiness to boost it’s performance.

E-A-T is important. Much more than you think.

You may find this a silly question, I mean who would question trust and authenticity for being important? But there’s more to it.

Basically put, Google E-A-T determines the value of your website. ‘Quality raters’ keep E-A-T in mind when examine your content and make sure it provides what they came for.

Think of E-A-T as the reason why users would choose you over your competitor, it’s inevitable that anyone would more than likely choose the website that offers authority and trust.

This SEO method has a direct impact on how Google ranks your website too, therefore it’s never a bad idea to implement this tactic.

Google E-A-T vs ‘’Your Money or Your Life’’.

So how does E-A-T affect your site visitors?

E-A-T is closely related to something Google calls ‘YMYL’ pages. YMYL pages are webpages that feature content about medical advice, legal and financial advice and anything that helps you and your lifestyle.

Examples of YMYL:

  • Ecommerce store asking for credit card information.
  • A mum’s chat blog for parenting advice.
  • A blog offering legal advice
  • Health pages, listing symptoms of rare diseases.

High-ranking YMYL pages that you come across display a high level of E-AT. The safer a user feels on the website, and the more content that matches their query, the more it will meet the needs of Google E-A-T regulations.

Speak to a Geek

DJL UK: A Client Success Story

By Design, Marketing, Social mediaNo Comments

Want to hear a digital transformation success story? Well, sit tight, and let us tell you about our continuing work with DJL UK.

2015. The year when everyone fought over what colour THAT dress was, Adele’s number one album ‘25’ was released plus man-buns became a trend – what a time to be alive! (Also, side note: it was blue and black, FINAL).

But, additionally in that year, DJL UK, a little known home improvements business, came to us asking for help to expand their new business. So, we provided them with the answer – a digital transformation.

Fast-forward to 2019. With their dynamic website, effective digital marketing strategy,uniquely designed marketing materials and bespoke branding, DJL UK have been able to establish a thriving home improvements company that is continuing to evolve.

A success story? We think so (even if we are a little biased).

Bespoke website and logo design that reflects DJL UK brand.

We have worked closely with DJL UK over the years to help understand them as a business, ensuring we created a brand that was truly reflective of their requirements. But most importantly increased their sales. Therefore, our first step in transforming DJL’s brand awareness was designing their logo.

Something original and bold needed to be conjured up, but that was no problem for our team! A simplistic design and colour scheme were selected to attract customers and easily explain the purpose of the business.

With an easily identifiable logo in the bag, we moved onto bespoke website development. Geek designed and created a contemporary, UX responsive, seamless website which is visually-dependant.

Our designers developed the blue, white and grey colour scheme, maintaining consistency throughout the site to amplify its authenticity.

Moreover, the website highlights the core pushes of the company and appeals to their domestic client base. Additionally, we made sure we covered all our clients’ specifications. Tailoring the site to meet their preferences and portray the brand how they envisioned.

Establishing a digital presence to capture audiences

With a new, modern and sleek website – a digital marketing plan was needed! Therefore after identifying the company’s client base and where they wanted to progress – we could generate a strategy which would reach their target audience.

So, our digital marketers got to work. Daily social media management, monthly blogging, extensive SEO work and continuous creation of localised page content. All to rise through the ranks and become noticed.

Consequently, there have been 3 main aspects of our digital marketing plan over the past several years – all working together to generate leads and referrals.

Daily social media posting to build engagement

Three times a day. 5 days a week. We post a range of campaigns styles to retain the attention of existing customers on Facebook. In addition to taking advantage of social sharing.

Wondering what social sharing is? Let us explain. When one existing client of DJL UK likes a post, their friends then see this. If any of these then give it a thumbs up, their friends are visible to the campaign too, and so on, and so on! You get the idea.

Therefore, over the past 4 years, we have made sure to continually post regularly to build awareness and get DJL’s ‘foot in the door’ with multiple clients. A mix of highly visual images to inspire customers, promotion graphics presenting discounts and humorous captions post have meant we have successfully established a brand’s voice to communicate with customers.

From starting out posting to family and friends, DJL UK’s social media now reaches over 1000 customers and achieves significantly high engagement rates daily – not bad even if we do say ourselves!

Engaging and relevant monthly blogs

Each month, our content writers, draft, publish and design engaging blogs for DJL UK that carry the voice from social media over to the website. Covering a range of topics from ‘6 EASY TO TELL signs it’s time to replace your windows’ to ‘Why should I transform my conservatory? 8 Ideas and uses’.

Informative, as well as visual – blogs, are an essential aspect in retaining clients and ensuring new customers recognise you are active. Nobody wants to see a website that is never refreshed with new content!

Localised SEO Pages to reach the target audiences

DJL UK is based in Peterborough – even though this is a large area and can provide more than enough work, what about those customers that are considering a new composite door only 30 minutes away in Stamford? They’re not going to see your website! Well, that’s where we come in!

Monthly localised pages have allowed DJL UK’s website to appear in local search results. For example, ‘Composite doors in Corby’ and ‘Warm Roofs Stamford’. By adding new location each month, we have further extended the net of potential clients – growing the business.

Our work doesn’t just stop there!

Oh, no, no, no! Geek Designs also created contemporary off-line marketing materials to promote brand identity further. The off-line marketing visuals ensured branding flows throughout every aspect of DJL, from logo incorporated contracts, on brand folders and vibrant vehicle livery.

Business guidelines were considered throughout the graphic design process, allowing us to capture the brand’s character to develop a memorable offline existence.

Honestly, we’re not bragging…the statistics say it all!

We delivered long-term value to DJL UK by helping them to understand and engage their customers using database insights and smart optimisation frameworks. New and existing clients continue to provide work for the DJL UK team – pretty good results we reckon.

So, overall, we can safely say we have achieved a successful website that has grown and evolved due to the beneficial, bespoke digital marketing strategy we have implemented.

What!? Don’t believe us? Ask DJL UK for yourself!

“Several years ago, we came to Geek designs and instantly, they understood what we wanted! We wanted a thriving business, and we've got it! The whole team has contributed to the success of the company today - from our fantastic website to managing our social media account. We have full trust that Geek Designs knows our business inside out to deliver results continually. A massive thank you Geek Designs - we wouldn't be where we are today without your help!”

Dan WoodsOwner of DJL UK

See what we have done for DJL? We could do the same for you. From humble beginnings to the present day, we will forever grow your business, refresh content and make sure you are reaching customers, and enticing them onto your website.

Contact a Geek today. What’s the harm in dropping us an email or giving us a bell if you’re curious? Hint: there isn’t any!

Let’s talk about Mobile Usability

By Design, Development, featuredNo Comments

Technology, you’re either sick of it or excited by it. Mobiles have become one of the most infamous things about humanity. Since their invention has enabled the world to connect as one.

Mobile phones have shaped the digital world immensely and now, mobile responsive websites rule the Google search results.

However, what we thought we knew about mobile phones is completely wrong. In recent studies, researchers found an important factor that we always miss – how the user holds their phone. Yes, it’s all great creating a great user experience but do we really do it for everyone?

People have adapted to the mobile phone profusely, with users handling the device differently to maximise comfort and readability.

phone-users

In this blog, we’ll be discussing which audiences prefer which type of mobile responsive designs. Websites need a mobile view in order to rank effectively on Google and provide a seamless user journey to its users. Have you provided the best UX for the type of customer you sell to? Find out.

49% of mobile users operate the device one-handed.

That’s correct, the majority of mobile users today use their device, one-handed. However, what type of customers would you expect to find in this group?

Firstly, you can expect to find your teenagers and tweens in this quartile. The younger generation has adapted to the quick and effortless use of technology, as they’re the most common users of it today.

If your target customer is that of a younger persona, then it’s key that you research their behavioural patterns when it comes down to mobile responsive design.

Almost half of all mobile users result in using one hand to navigate Google and websites. If you or your web designers are optimising your website, it’s efficient for you to follow the diagram shown.

A large percentage of young users will only use a small section of the mobile screen to scroll; this forms from the bottom left-hand corner into the middle.

Mobile responsive websites are predominantly designed for one-handed users.

The green area is the section that is easiest to access. This area is where you should include your CTA (call to action) as it’ll be much easier for the user to reach them. Due to the ease of access, this will prompt them to take action.

Next, you have the orange area, which is the majority of the top of the mobile screen and a small section in the right-hand area. It would be most suitable to include your text or interactive elements here, as the user can still use these areas.

There is a small ‘unusable’ area of the phone at the very bottom of the phone. This is where you should keep other imagery, any elements that the users don’t have to interact with.

You can expect to find your 18-30-year-olds within this 49%. Therefore if you’re in the industry of technology, fashion or social media – you should definitely consider optimising your website for this particular type of mobile responsive design.

36% cradle their phone.

Within this gap, you can expect to find your 35-55-year-olds, most to which will commit to using one hand to support the phone and the other to navigate.

These mobile users have access to the majority of the mobile screen, especially the middle section. The top left hand and bottom right corners are the least accessible, however, you have most of the scene to work with.

In this demographic, you will find your adults and mature adults, therefore a lot of industries will need to consider this specific UX design.

You get the most of the screen by optimising your website for cradling phone users, thus accommodating the mature demographic.

Since the majority of the centre is easy to use, it would be easy for you to be innovative with your CTAs and scrolling interactions.

15% use two hands to scroll

A small percentage of mobile users result in using both hands to navigate their mobile phone. This is a small population, however, in this group, you will find over 55s and people who aren’t as familiar with touchscreen mobile phones.

In this category, the bottom half of the mobile phone is the easiest area to use, therefore you should put the most actionable elements in this section. It becomes increasingly difficult to use the site as we travel up the screen.

The older generation is much more patient with technology and therefore will use the majority of the bottom screen and navigate with both hands to ensure smooth movement throughout.

What about left-handers when it comes down to UX design?

All of these percentages apply to the right-handed population however, each of these diagrams is the opposite if they are left-handed. However since 5% of the world’s population is left-handed, it is more advised to optimise your site for right-handed customers.

As many of the people visiting your site will be right-handed, the left-handed population will improvise to navigate your site if they are certain they want the service or product you provide. UX design is all about appealing to the general population and providing seamless interactions online.

94% of people hold their phone portrait.

It’s important that if anything, you optimise your site for a portrait perspective rather than landscape. People will use their thumb to navigate most of their phone, remaining in the middle of the screen for the best comfort. It’s best to keep away from using the top and bottom half of the phone, as most mobile users will consider this poor user experience.

6% hold their phone landscape.

It’s rare but possible. Some mobile users access their phone for landscape view, using both of their thumbs to navigate. Businesses who are using apps, games or offering a read should consider optimising their site for a landscape perspective. It can be more costly and time-consuming however the end result will benefit your customer. A happy customer means a much more likely sale.

Sometimes people use the entire screen.

Every so often, you will find the minority of users who use a mobile, very precisely.  These people cradle the phone in one hand and use their forefinger to scroll and navigate.

These users use all areas of the touch screen, everything is within easy access. This allows for websites to implement elements freely without interactive content being in inaccessible areas. The more screen you have to work with, the easier the mobile responsive websites are to generate.

As you can see, there are many factors to create mobile responsive websites.

As a business owner, you know your preferred customer better than anyone; you know exactly what kind of person you want to walk through your door.

Using that knowledge, search this blog to find the age demographic you want to market towards. There are so many different mobile users, each of which uses their device differently from the other.

If anything, what we recommend as UX designers, is optimising your website predominantly for portrait users and centralising your actionable items.

I know that many people will consider mobile optimisation time consuming and pointless but that’s far from the case. You want to deliver a website that provides a clear and thorough customer journey and if you haven’t provided one, they may go elsewhere.

The Colour Psychology Lesson That Will Affect Your Marketing

By Design, MarketingNo Comments

Colours play a bigger role in influencing what we purchase more than you may have realised…

We are back again for another psychology lesson – we know, we could start charging for these. But, this time we are back to discuss colour psychology, aka how colour influences us.

Me, you, the person sat next to you; humans are visual creatures. You may not think so, but it’s true. That’s why companies thoroughly test colours of advertisements, ads, buttons – you name it. For example software company HubSpot recently conducted a test that demonstrated that testing is vital.

By changing a CTA button from green to red, the conversion increased 21%! Without changing anything else on the page except the colour of the CTA. Interesting right? That is the power of colour psychology in marketing.

Ultimately, the choice of colour in branding is vital. It has a BIG impact on how the brand is perceived. Therefore, let us guide you through how colour psychology plays a role in marketing, exploring the most popular colours for big brands.

Red

The famous colour of those 99 balloons, that little Corvette and UB40’s favourite wine – red is a popular colour for big brands. From the likes of Coca-Cola, Netflix and Virgin, red one of the most used colours in marketing. But, power does it have in colour psychology?

Red triggers both positive and negative influential emotions. Positive feelings include power, passion, energy and excitement. However, negative emotions include anger, danger, warning, pain and defiance. Therefore, take caution when using red.

But, ever seen a large sale sign in shop windows? Ever noticed what colour it is? Red! This colour creates a sense of urgency, which is what makes it so effective in sales. Additionally, red encourages hunger and gets our appetite rumbling. Hence why we frequently see red within the fast-food sector, such as KFC, Five Guys and McDonalds.

This bold, daring and energetic colour features in a wide variety of brands, from food to sports, clothing to technology.

7% of males claim red is their fave colour

9% of females claim red is their fave colour

Orange

When you think of the colour orange, who else pictures an autumn day with leaves on the ground? An upcoming and popular colour within marketing, the colour features in the logos of many big brands such as EasyJet, Amazon and TNT. In regards to how this colour influences us – orange’s colour psychology is fascinating.

If the colour orange were to have a personality, it would be adventurous, competitive, but disaffected. See it as the teenage of the rainbow. Orange often generates a feeling of warmth, given its association with the sun, but is also considered bright, light and fun. Therefore orange may suit a non-corporate brand.

Additionally, remember us saying orange shades remind us of an autumn day? Well, this is no coincidence. “earthy” brands often use darker shades of orange.

However, 26% of people consider orange to be a “cheap” shade. This is not necessarily a bad thing. This could set you apart from high-end competitors and appeal in regards to affordability.

5% of males claim orange is their fave colour

5% of females claim orange is their fave colour

Yellow

From the famous golden arches to the Post-it notes we use daily at work or school, yellow evokes feelings of optimism, happiness, creativity and intellect.

Yellow represents all things positive due to its connotation to the sun and beach. Therefore, if you’re looking for a happy, fun and youthful brand, yellow is the go-to colour. However, the strong positive of yellow are offset with challenges. According to some consumers, shades of yellow look dirty, while some tints are off-putting to the eye.

But, this shouldn’t put people off. When used correctly, yellow is powerful, especially when paired with a darker colour. Nikon, Bic and IMDb incorporate this colour into their branding.

57% of males claim yellow is their fave colour

35% of females claim yellow is their fave colour

Green

Well, what can we say about green? It’s the BEST colour for marketing 😉

But in all seriousness, green is a relaxing colour that is easy on the eye and synonymous with health, hope, freshness and prosperity. The colour psychology of green strikes a core with humans as green represents life.

Brands which green is associated with a range from pharmaceuticals and organic foods companies, to the military, banking and finance. With only 6% of people viewing green as a “cheap” colour – green is undoubtedly an excellent choice for marketing material (even if we are a little biased).

14% of males claim green is their fave colour

14% of females claim green is their fave colour

Blue

The colour of those great suede shoes – people view blue as a loyal, respectful and social colour.

The colour psychology of blue reveals blue has a very calming effect on the mind. Yet, it is also the colour of strength, wisdom and trust. For these reasons, many big brands use it. From Facebook, Nokia, Ford and Dell – high-flying companies acknowledge blue’s traits. It is the colour of dependability, logic and security.

However, research also shows that blue is considered a safe choice, with many seeing it as an easy choice for a logo. However, by choosing blue you will be aiming at the masses with it being a favourite colour for both genders, plus only 1% view it as a cheap colour!

57% of males claim blue is their fave colour

35% of females claim blue is their fave colour

Black

Finally, black. It is fair to say that black is suited for some businesses and not others. You don’t want to be a Health business with a black logo, do you? Black is synonymous with positives such as sophistication, authority and substance. But it also has its negative connotations – menace, mourning and evil.

But regardless of these negatives, the high street brands are renowned for their simple black and white palettes. With the additions of bright colours, black can add energy and make consumers think of high-class.

With multiple luxury brands – Ralph Lauren, Moet and Channel all incorporate black into their logos – and greatly influences people. A mere 1% of people view it as a cheap shade.

8% of males claim black is their fave colour

6% of females claim black is their fave colour

And there you have it – the psychology of some of the most used colours within marketing. But, of course, we haven’t revealed EVERYTHING there is to know! So, if you’re looking to begin marketing or create a new logo – contact a Geek today to gain the best for your business.

Class dismissed!

10 Website Design Trends of 2019

By DesignNo Comments

We are mid-way into 2019, and we have noticed some design trends popping up on websites.

Are we curious to know what they are? Of course, we are.

Without further ado…

1. Grids/Blocks

Having a visual web site is the key of catching someone’s attention, and one way of doing that is having a big block of images, layout in a way that people cannot avoid what it is you are selling to them.

Site design by La Negrita Estudio Creativo.

A grid layout can be done in such a way that forms the whole layout of the site. Above example, the menu bar will split off the top scroll along with you. And be part of the grid layout.

Site design by Ueno.

A style like this can be used with a colour plus image to bring together a bold and exciting website.

Grids/block website will be showing up more and more as the year comes along, it will be a user-friendly way to show blocks of information and easily made mobile friendly.

2. Scroll

Trends in 2019 are making websites as interactive as possible to engage the audience and for them to get really stuck into the site.

Site design by Pier-Luc Cossette.

The company kombu uses a scroll to show all their different flavours in a bright and colourful way. It is a quick way to get someone to see what they do because people will automatically start scrolling.

Site design by Advanced Group.

Another example is this promotion site for a small village near Kiev. The use of scrolling to reveal what they have in smooth transition is an excellent way to engage the viewer.

Knowing significant per cent of people will automatically scroll through a website should be taken advance of as these companies have. It’s definitely something to consider adding into the site, as it an element a lot of designers are applying into their work.

3. Hamburger Menu

With mobile being a massive part of everyday life, web sites must put the mobile site first, and a huge trend with this is using a hamburger menu on the desktop.

Site design by mozaik hospitality.

It can be a full screen menu that gives a full animation reveal. Showing the menu contents as well as more.

Site design by Fracture.

Or it can be a simple menu that pops up in a style that matches the style of the website.

Whatever the style hamburger menu will eventually replace the standard list on all website giving the full circle connection from mobile to desktop.

4. Big Typography

Typography is always a significant part of any designs; it is the core of how to what kind of business you are within the first word.

Site design by Jonas Pelzer.

Photographers & director BAM has a website with big bold text with the title of the project, a font that help gives the urban and edgy look of their work.

Site design by Locomotive.

On the other hand, the wording could take up the whole site making a big and bold statement to get across what the company is about.

Big typography must be done right, and in the right places; otherwise, it might look tacky or just trying to fill space where you don’t have any content to fill with.

5. Interactive

Everyone likes a little bit of fun, feel included and same time learn something along the way. Interacting with your audience is an excellent way to inducting yourself to them and a great way to showcase your product.

Site design by Sunny Side Up.

This site takes you on a journey of their product, showing how you would use the product and how beautiful it is.

Site design by Austin Mayer.

Simply it can just be a way to showcase the work you do, to give a taste of what you could provide them.

Giving some interaction to a website will bring a whole new level of interest for the user and further opportunities for your business.  

6. Horizontal Elements

We are all familiar with the website being mainly vertical, everything in a standard layout and we come to an end in one whole scroll. But what if a site was not like that, what if the menu was over the left side and text run along with images horizontally. Well, one thing we have noticed that has been cropping up recently is horizontal elements, be it menus, text or graphic elements.

Beauty website Mecca uses horizontal text on their products as little annotates. It is a small but elegant touch to the website that brings it all together.

Site design by Blend Digital.

A standard layout has the menu horizontally, it a great for hamburger menu as then the list can pull along horizontally and cover the whole front page.

Horizontal elements are a small difference to a site, but it can give a whole different perspective and make your website stand out.

7. Animation

Animation has always been a given in anything, but recently there has been a more intelligent and creative use of it in websites. Even used to explain a company’s story or just solely for fun.

Site design by iteo.

This company uses a little line animate to illustrate the different services they provide to give a personal touch to their site and be more inviting for the viewer.

Site design by inconito.

Alternative use of animation is to inform people, in this instead this little animated map shows museums of all over Paris so people can explore a whole different part of Paris. It is a great way to give an emotive feel to a map rather to a standalone one.

Animation always being a big part of any project you can think of but we feel it will be more of a big thing in website more than ever.

8. 3D

To add depth to a website, adding a 3D element will be the best approach. It helps your audience to feel involved in your company by adding that extra depth.

Site design by dogstudio.

This extra depth gives the viewer a feeling that they can reach out and touch whatever they see on the screen — providing a new engagement which otherwise would not be possible in a flat design.

Site design by BC Design.

It can simply just for visual pleasure, to show off a skill that a designer has.

Either way, this style of design has been big lately and something we all should consider adding to our websites for extra depth.

9. Gradients

Uses of gradients have always been an ever-present element in designs, but this year they are bigger and bolder than ever. They are a great way to make a statement, to be made into a pattern and big a burst of colour.

Site design by fleava.

They can be a part of identity; they are commonly used as such. From that will be the focal point of a website and a great way to draw in an audience.

Alternatively, it can be used as a pattern to make a dynamic background.

Gradients are an element that will keep becoming more and more common that even the most monotonous brands will be using it.

10. Illustrations

Sometimes a photo is not a thousand words, and sometimes a little something else needs to do the talking. And that when an illustration comes in. They can make an abstract concept easy to understand. Give an emotive content with ease and can, in general, be aesthetically pleasing.

Site design by Bounds.

An illustration can be used as a bright, colourful character that brings a personal touch to a company.

Site design by BeaversBrothers.

The use of illustration to make a somewhat dull subject seem like something extra ordinary.

Illustration is becoming more and more common in design. Its something everyone should consider adding, even a simple line drawing or a full-colour piece.

Web design trends 2019 – have you got some inspiration now?

Final thoughts:


All these design trends will be the start of what is to come for the rest of the year, although all these will make a site excited and engaging always remember: brand identity comes first and always use what is best for the company and not what looks good.

The Top 5 Digital Marketing Questions We Get Asked!

By Marketing, SEO, Social mediaNo Comments

Debating whether to start digital marketing? Got some burning questions?

As digital markers, we very much use to questions being thrown at us left, right and centre, and we are always happy to help! But, over our years of experience, we have noticed a few specific questions that continually pop up when discussing digital marketing.

So we thought we would pull back the curtain and reveal some of the behind the scene digital magic. We’ve compiled our top 5 digital marketing questions that we believe should help you if you are thinking of beginning your online branding transformation. (But, before you ask, no not them all! Duh, we can’t give away all our secrets!).

Without much further ado, our top tips just for you!

1. “As a small business, would I really benefit from digital marketing?”

YES! No matter how big or small you are, if you have a business – you need a website. And what does a website need to help it make money? Digital marketing, of course. By branding yourself, you are widening the net of potential customers and amplifying who sees your business.

There are many different aspects of digital marketing – all of which at Geek, we are masters of. From social media marketing, content marketing, SEO and email marketing, paid advertising, the list goes on!

But whatever service you choose, the role of digital marketing is to help get you to be seen among the large crowds online. Whether that is on social media or search engines – marketing builds your brand’s awareness! Through effective digital marketing, you can rise through the ranks of Google and reach the podium of results and attract new leads.

2. “Is email marketing still as effective?”

Do you still receive emails in your inbox? Email marketing may be considered out-dated with other platforms such as social media – but emails are still very much as useful as they always been. If you ponder about it, it could be the most effective!

Think about it – you’re not posting on social media hoping some of your followers will view it, or posting something on your site hoping someone will visit it – you are delivering directly to their inbox. Even if they don’t open, they’ll see your name in the subject line!

3. “Does social media actually help a business?”

Most definitely! It has been proven time and time again, business after business that it does! In fact, not using social media could potentially harm your business. Having an online presence is expected of any company these days.

You can connect with customers; increase awareness about your brand and drive traffic to your website. Social media is no passing trend. In fact, more people follow brands on social media than celebrities! Move over Kim K – businesses are here to break the Internet.

Furthermore, by having an active social media page could lead to social spreading. One person may like your post, then their friend sees this, then their friends, then there’s and so on! See why we say social media is a very effective tool?

4. “What social media should I be using?”

Well, this depends on numerous factors. Starting with, what are your business goals? Are you a B2B or BCB business? The target audience of your business will determine which social media platform you use.

If you are a B2B business, so you wish to be targeting other companies – LinkedIn is the ideal choice for you. On here you can mix with other companies in a similar business sector as yourself. However, if you are looking to target customers, other platforms such as Facebook and Twitter are better suited.

If you are a BCB, it is also essential to identify your customer’s persona. Are they a young or old demographic? Are they male or female? All these may seem irrelevant to you, however, to digital markers, these are the ingredients to concoct the perfect marketing plan.

Each social media platform has a different target audience; therefore, by understanding your customer, your marketing will be more successful.

5. “How long does it take to see results with digital marketing?”

Finally, our most commonly asked question…and, to be honest, there’s no definitive answer. But, there’s one thing for sure, digital marketing isn’t a one-time thing. It isn’t overnight. It is ‘in it for long haul’ marketing. Anyone who tells you they can get you fast marketing results is usually up to no good!

Of course, with paid advertising, results can be seen quicker – however, with organic work, it can take anywhere between 3 to 12 months. Plus you’ll gain significant competitive advantages that your rivals can’t beat just by coming along with a bigger budget! You will get your foot in the door, build awareness and achieve meaningful results.

Remember: digital marketing is a marathon, not a sprint! You gotta keep on runnin’!

The likely case that if you’re thinking about these questions, you probably need a digital marketing plan creating! So, why not contact a Geek today?

We can help you build a bespoke strategy for your company and help drive traffic to your website.

But, if you have any more digital marketing question – you have to come and visit us for those all those special secrets.

Google’s Local Campaigns – What are they and how do they help you?

By Business, featured, SEONo Comments

Google Ads introduces a new way to get customers to your storefront.

For people who don’t understand Google Ads itself, local ad campaigns are certainly going to go over your head.

People who are loyal to Local SEO will already understand how this technique can benefit your business by helping people find you in local searches. Local are basically the same, although this is a ‘paid SEO’ tactic.

This form of Google Ads campaign makes it much easier for you to promote your business across the search engine’s largest properties including Google Search Network, Maps, YouTube and Google Display Network.

All you really need to do is add some relevant text, a bid, a few assets and Google will optimise the rest to help your favourable users find you.

How do local campaigns work?

When you decide to set up a local campaign, the first thing you’ll need to define is the shop location you want to display to your customers. You can pre-set this by linking your Google My Business (GMB) account or selecting affiliate locations.

Affiliate locations are extensions that will help you reach consumers when they are deciding what and where to buy. They help searchers find nearby stores that sell your products.

Local campaigns – effective and easy to set-up.

Local campaigns are solely focused on being simple and driving your offline objectives. All you need to do is provide Google with your shop locations campaign budget and ad assets.

Google’s AI (artificial intelligence) will learn your goals and business. The AI will then automatically optimise your bids, ad placements and asset combinations. This is all to ensure you receive optimum performance.

Basically, put a computer will make sure that you get results, crazy eh?

The results you receive will aim to maximise the number of visitors you receive to your shop directly. The campaigns also promote the location of your business across Google’s different platforms.

Where do your ads appear?

Your ads will be approved to appear all over Google’s various properties.

Google Search Network: Groups of search-related websites and apps where your ad can appear. Your ad will appear when someone searches for one of your keywords.

Google Display Network: Your business will appear on various sites across the Internet to users who are interested in your product or services.

Google Maps: As the obvious states, your business will appear on the Google Map when a local search is made.

YouTube: It is frequently ignored when it comes to marketing, but honestly – YouTube can be a great place to display an advertisement for your business.

Localised campaigns are a great start for local business.

What better way to promote your brand by popping up on the search results and websites of interested Internet surfers?

However, we do understand that understanding the fundamentals of Google Ads can be challenging to let alone know how to set up a localised campaign to promote your business.

Luckily, you have these awesome guys called Digital Marketers who do all the complicated stuff for you.

All we need are your budgets and your goals, and we’ll do the rest. We highly recommend considering local ad campaigns if you want to get more customers through the door or ringing your phone.

If paid SEO is your preference for marketing, then feel free to give us a call:

CONTACT A GEEK

8 Psychological triggers that will WIN you MORE SALES

By Business, E-commerce, MarketingNo Comments

Psychological triggers could achieve you a BOOST in sales and profits

Today class, in psychological marketing 101, we are going to immerse ourselves in the psychology of sales. So LISTEN UP as we go through the 8 psychological triggers that are guaranteed to boost your sales!

As a small business owner, you know that closing a sale is crucial to your growth and success. Well, say hello to psychological triggers.

Customers often like to think they are in control, especially when it comes to sales – however, science has proven otherwise.

In reality, with subtle and clever adjustments to your website – you could successfully influence behaviour and motivate someone into purchasing your goods.

So, before we bore you, we’ll deliver what you came to this blog for – the psychological triggers that are guaranteed to drive sales and help close more deals.

SILENCE! The psychological of selling class shall begin…8 essential psychological triggers everyone should know...

Evoke Reciprocity

Remember the saying your mother probably once told you, “you don’t give to receive” well, scrap that!

Reciprocity works quite simply. If you give your customers something valuable, they’ll feel obligated to provide you with something in return. When we say “something”, we mean a sale.

Why does this work we hear you ask? Psychologically people tend to feel uncomfortable when they feel like they owe someone something. Therefore, to balance out this sense of unease, people return the favour. Your customer work the same way – if you do nice things for them, they’ll feel a compulsion to return the favour.

A simple and effective way to incorporate this psychological trigger into your marketing is by offering free products, sample and gift with purchases – who doesn’t enjoy a freebie?

Arouse Curiosity

Give customers just enough to make them want more! If you inject enough curiosity into your content, you’re creating an itch. No, not literally, but your customers are going to need to scratch that itch by taking action – aka by buying a product or reading on to discover more.

Whether it is a marketing email or blog post, this simple psychological trigger, you can evoke curiosity. How? Something a little like this:

  • Tell a story but don’t finish it“Wondering if Bob met his weight loss target and lost 50 pounds? I think the results are going to surprise you! But first, let me share with you common mistakes among dieters…
  • Tell them where to go“In this newsletter, you’ll find out which healthy foods reduce fat and help you lose weight! (See page 15 to find out what it is.)
  • Mention that others love the product“Thousand of other women love our shapewear jeans and so could you!”

Attention is in the detail – Be Specific

More often than not, people are sceptical when they read bold, unrealistic claims – even if they are 100% legitimate! But, this doesn’t mean you should stop bragging about your services. No, no, no! All you have to do is be exact. Psychologically, customers are more likely to believe your bold claims if they specific. Take a look at the example below:

  1. “Last month Tracy made £2000 with Facebook Ads and you can too!”
  2. “Last month Tracy made £2254 with Facebook Ads and you can too!”

Even though these statements are the same, the second statement is more persuasive. That’s because it’s highly unbelievable that someone made precisely £2000. It is far more realistic that they made £2254.

Therefore, whenever you can be specific about a number or any other detail, DO IT!

Build credibility and trust

Remember from our last psychological trigger; people are sceptical. They have their defence shields up and asking themselves “why should I trust this person?’. So, you need to give your customers a reason to rely on you – in other words; you need to build your credibility.

Have you been on a companies website and read about their years of experience or list of numerous accreditations? There’s a method to their bragging. These are examples of reliability building statements. By mentioning how you and your business has succeeded over years of experience, helped multiple people and how you’re the real deal will psychologically make customers believe you are someone who can be trusted.

Do you have experience, credentials, a degree, awards or results in the field? If so, tell people! Sharing your success with your client is guaranteed to build your credibility.

Induce Consistency

People don’t view themselves as indecisive, wishy-washy customers who change their mind whenever the wind blows. People like to see themselves as decisive, so use this psychological fact to boost your sales.

In regards to business, this work by getting your foot in the door. By getting your name out to customers, or even getting them to buy something small from you. When you later ask them for a more significant purchase, they want to appear consistent and complete your favour.

Yes, this technique does work! If you ask your customers for a big sale right away – they will most likely outright say no. However, if you ask them for a small purchase to get your foot in the door, they are more expected to say yes later down the line.

It doesn’t just have to be buying and selling, for example:

  • Ask people to subscribe to your newsletter (easy), then ask them to buy your entry-level product.
  • Ask people who have liked your social media page to then share it.
  • Ask the customer to enter a free contest, then later ask them to register for a monthly subscription.

You get the idea. Once your foot is in the door with a small request, you can make larger requests in the future.

Social Proof

In psychological terms, customers are like sheep – they are unsure of themselves. Therefore they prefer to see what others are doing and follow along.

For example, have you ever been in a situation where you are sure of an answer, but others disagreement makes you doubt yourself and not believe you’re correct? This is an example of conformity.

The same can be seen in sales and marketing. By showing your customer that everyone else is buying your product or service, ‘liking’ your social media posts and subscribing to your emails – they are more inclined to conform in your sales process. This is called social proof.

An easy way to incorporate this within your business is through testimonials – it is not you telling them to buy but other customers! The bottom line is to show that other people are buying from you, which means ultimately more people will do the same.

Invoke FOMO (Fear of missing out)

Fear is an incredibly powerful psychological trigger. But, I’m not saying you should become Freddy Krueger or Pennywise the Clown to scare the life out of your customers! Instead, lightly touch the fear trigger to make an impact.

This is one of the most common and popular techniques for driving sales because of its success. From discounts which last only a few hours, or a bonus reduction to the next 100 customers, or only stocking a select few of an item – all these different methods create a sense of scarcity, boost urgency and in general a sense of fearFOMO.

Radiate Authority

Have you heard of the Milgram experiment? The study in which ordinary, everyday people were told by an authority figure (who was a researcher in a white coat) to deliver an electrical shock to someone else they couldn’t see. Of course, the shocks weren’t real – but the subject of the experiment didn’t know that! Despite hearing fake screams, the participants kept delivering the shocks. Why? Because someone of authority told them to do so.

Please be aware we are not telling you to go round shocking people! But, instead, get people to listen to you and get them to do what you want.

You don’t have to have any specific credentials to position yourself as an authority figure in your niche. If you’re an expert – act like one! Speak with confidence in your blogs, emails and other content to help customer associate you with authority. Not sure if you’re in a position to emote authority – join ventures or gain testimonials from authority businesses are perfect techniques.

Understanding how your customers think and how you can influence their action is a powerful tool that will help you boost sales and profits. But, remember students – use these 8 psychological triggers wisely. After all, the best and most valuable connections with customers are built on trust and care.

Do you want to boost the sales of your business? Or would like our help to build and design a psychology approved website? Our designers and content writers can produce a website that is guaranteed to drive sale – so get in touch.

Have You Got Writer’s Block? Well, The Cure Is Here!

By ResourcesNo Comments

Copywriters, you’ll know where I’m coming from – the awful ‘mind blank’ we get when we’ve been focusing for too long or can’t think of the next step.

However, you’re not alone; the likes of Shakespeare, Dickens, and Roald Dahl have all been victim to the writer’s block. But, in this blog, we’ve decided to talk about how you can get rid of it.

Creativity, enthusiasm and commitment can be lost when such a block interrupts our mind. You could be the best writer in the world, a creative content writer or social media savvy but one day you will or will have had writer’s block.

How do you deal with writer’s block?

Writer’s block is like having one of them annoying itches that you just can’t get to no matter what you do. However, unlike them itches, there are easy ways to get rid of the inconvenience. When you have a job that requires creativity, it’s important to know how to get rid of writer’s block quickly and effectively.

1. Exercise that brain

This is probably the only kind of exercise I actually do, but by working out your brain with cognitive exercises, you will convince your brain muscles to get moving again. If you’re struggling to produce some content, don’t slave over it all day and night, let it go. Finish some cognitive activities and then go back to it!

You’ll feel rejuvenated and then you can tell people that you ‘worked out(elbow nudge).

Some cognitive activities:

  • Reading
  • Playing an instrument
  • Learning a skill or language
  • Exercise (yes, physically, sorry)
  • Cooking or baking
  • Going outside

2. Listen to music

This is my personal favourite. Listening to music releases endorphins (the chemicals that control your happiness). Music has the amazing ability to completely clear your mind. For the moments you’re stuck in painful situations, music resolves everything – even writer’s block.

The best music for concentration includes:

  • Classic music
  • Deep house
  • Ambient noises
  • Anything without lyrics (lyrics are distracting)

3. Don’t put pressure on yourself

We all have deadlines, but it’s our expectations that cause us to rush and force content that should have a little more thought. Making yourself stress just to get something done and out of the way is a) unfair and b) unrealistic.

All I am saying is utilise the timeframe to the best of your ability, make sure you allow for planning and research as well as time for grammatical corrections and evaluation. Always double, if not triple check your work and use another pair of eyes for that matter.

4. Take short breaks

Trust me, they help. Studies recommend giving you 20 minutes of work time followed by 5-minute intervals to rest and have a breather. By letting your brain relax even just for 5 minutes, this will allow you to restore your train of thought

There’s a really good app called ‘Headspace’ which I use to ‘take ten’ gets me into a positive state of mind. It’s the perfect application for copywriters, as we know that writer’s block is a consistent epidemic.

If you enjoy challenges, however, try ‘The Most Dangerous Writing App’, this app deletes all content if you stop writing for more than 5 seconds, savage right?

Anyway, most importantly I hope this blog has helped and let’s all stop the block – let it not get the better of us, EVER!

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