Logos: a critical part of your business

Being the first and last focus of attention, logos play a powerful role in your company. Upon seeing a company’s logo, an opinion will instantly be made. It takes seven seconds for an individual to make a first impression; don’t let your logo be the reason a customer loses interest. A professionally designed logo will boost your potential customer’s trust – making them more likely to do business with you. Your logo reflects your skills and your capability; without a well-designed logo, customers won’t believe your ability.

UX and Design trends for 2017​

We are in the unique environment of website design and within this ever-changing industry there comes a lot of creative trends, styles and expectations of user experience, that will either intrigue us as designers or they may repulse us; regardless of what your personal, preferred design style is or how you keep your users entertained, I am sure I can express on behalf of all of us when I say we are all a little bit curious as to what 2017’s web design trends and user experience expectations may bring to us and our inspiration.​

The downsides to a dull website​

As the world of technology advances more companies become more competent at using the technology to market their product or services, it becomes more critical to have a website that really performs and portrays their business and brand as best as possible.

Is Google Chrome killing Flash?

So back in May this year, Google conducted a draft proposal to essentially ‘kill’ Adobe Flash by blocking the plugin and prioritising HTML5 by the end of the year. It has now been released that this process will commence in September 2016 with Chrome 53. Google’s reasoning for the murder of Flash is- well, just Flash: “Today, more than 90% of the Flash on the web loads behind the scenes to support things like page analytics. This kind of Flash slows you down, and starting this September, Chrome 53 will begin to block it. HTML5 is much lighter and faster, and publishers are switching over to speed up page loading and save you more battery life. You’ll see an improvement in responsiveness and efficiency for many sites.” Right, so you might be thinking, “what is Flash?” Adobe Flash is a software platform that runs video, animation, and games inside of Web pages. Flash was born at the dawn of the Web in 1996 and quickly became the standard for Web video, especially after a little start-up called YouTube began using it in 2005. But now it’s largely obsolete, as most Web sites and apps use different technologies for the same purpose. The murder of Flash won’t take long though! By the time Chrome 55 lands in December, Google plan to have HTML5 in full swing and as the only option for Chrome users- unless a site only supports Flash. So, what is HTML5? HTML5 is the latest version of Hypertext Markup Language, the code that describes web pages. It's actually three kinds of code: HTML, which provides the structure; Cascading Style Sheets (CSS), which take care of presentation; and JavaScript, which basically makes things, happen. And why is it so great? HTML5 is designed to deliver almost everything you’d want to do online without needing additional software and browser plugins. It covers everything from the animation on apps, music to movies and can also be used to build incredibly complicated applications to run in your browser. Not only this but HTML5 isn’t exclusive- so you don’t need ‘royalties’ to use it! It’s a cross-platform that means it doesn’t care whether you’re using a tablet, smartphone, netbook, Smart TV, desktop- if your browser supports HTML5 it should work flawlessly- obviously it’s a little more complicated… Do you need a browser that supports HTML5? All of the big name browsers - Internet Explorer, Firefox, Chrome, Safari and Opera, Mobile Safari and Android's browser - support HTML5, but they don't all support the same things. Firefox generally supports the widest selection of HTML5 features, with Chrome and Safari following shortly afterwards, but as we said HTML5 is an evolving standard and the latest versions of each browser more than cover the basics. If you'd like more detailed information on browser support, the The HTML5 standard supports video, but unfortunately nobody could agree on which format to support - and this means that different browsers support different HTML5 video excellent provides a detailed breakdown of what supports what format. There are three main ones: Ogg Theora, which is supported by every browser bar Internet Explorer (Safari support requires a manual installation); H.264, which is supported by everyone but Firefox; and VP8/WebM, which is supported by everything (although Safari and IE require manual installations). In January, Google announced that it would eventually remove H.264 support from Chrome. If you were thinking, "blimey, that sounds like a right mess," we'd agree with you. So, here we are at the end of a very jam-packed blog about the sad but innovative death of Flash. When Steve Jobs , he argued that HTML5 could do everything Flash did.He wasn't being entirely honest - the reality distortion field was strong that day - but ultimately Apple won and Adobe didn't; HTML5, not Flash, is the technology that's transforming the web. So hopefully now you understand what exactly HTML5 is and what it wants from us.

Why Do You Need A Website?

Here at Geek Designs, as a web design company in Peterborough we sometimes meet people in business at networking events and they sometimes feel they don’t need a website or they ask why they would need a website, so we can up with those top ten reasons why every person in business should have a website; A website is expected, in this day and age if you do not have a website it is thought that you may not be real or you may not be a company that people can trust. With a website your business in then open to the whole of the world, every single hour of every single day. Your website is working for you when you could be fast asleep.  A website can help you improve your level of customer service because you can answer customers frequently asked questions, direct them easily around the website and help them find what they need.  Your website will be an up to date version of your business, with all your latest products, services, sales and special offers.  You can advertise and promote your products and services through your website, as another marketing channel for your business. Unlike a shop in the high street, having a website for your business allows you to reach a wider, global audience. A website will allow you to keep up with your competition, or even stay one step ahead of them if they do not already have a website. Having a website for your business will allow you to save time spreading your brand and will help you make money for your business.  You business website will allow you to project a professional image of your business, you will look ‘real’ and it will help you look bigger than you are. You can use a website for your business to gather information from visitors to your website through sign up forms, newsletter subscriptions and such like. Still don’t think you need a website? Think again!

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