Five violations that will cause Google to penalize your website

As a business owner with an online presence, there are many paths that can be taken to achieve a highly ranked, regularly visited website. From SEO to pay-per-click and content marketing to social media marketing, your goals can be achieved.

How to create an engaging Facebook page

With the mass of users and number of times products or services are searched, Facebook represents a huge potential market for social media efforts. Being populated with almost 2 billion monthly users, Facebook is possibly the biggest social networking platform in the world. Many of these users will browse the platform to find services or products that they may require.

Keeping your audience engaged with your website

Your website is the most important marketing tool you have. In a world that is becoming online, the way in which your website looks is crucial for any business. To stay current in this dynamic, growing world of technology, we recommend that your website is redesigned at least every two years.

Your website is great, but do you have a LinkedIn profile to match?

With over 500 million users and two new members each second, LinkedIn proves to be the world’s largest professional network today. Out of 500 million users, the potential of being found and recognised by future customers is high: in fact, a whopping 80% of LinkedIn members want to connect with companies, stats show.

With the benefits that a branded vehicle brings, you cannot afford to have a poorly designed logo

A shocking 32 million cars drive on Britain’s road, according to the Society of Motor Manufacturers and Traders. Amongst 32 million drivers, a potential customer must be on the roads. As opposed to going west in your vehicle as often advised, slap your logo on a company vehicle and go drive.

5 Tips for a Better Mobile Experience

The average individual picks up their mobile 85 times a day, studies show. This means that a third of a person’s waking day is spent looking at a phone. Think about your routine: do you switch on your phone as soon as you wake? Eating breakfast, there’s no need for a newspaper anymore – you unlock your phone to search the Daily Mail, and you’re reading the headlines in seconds. There’s likelihood that you’re reading this article on your mobile, right now.

Logos: a critical part of your business

Being the first and last focus of attention, logos play a powerful role in your company. Upon seeing a company’s logo, an opinion will instantly be made. It takes seven seconds for an individual to make a first impression; don’t let your logo be the reason a customer loses interest. A professionally designed logo will boost your potential customer’s trust – making them more likely to do business with you. Your logo reflects your skills and your capability; without a well-designed logo, customers won’t believe your ability.

Why your website needs SSL Certificate

According to studies, an estimated 37,000 websites are hacked everyday. More worryingly, this figure involves websites that require debit card details and customer information. Figures also reveal that you are now 20 times more likely to be robbed while at your computer by a criminal based overseas than held up in the street – a chilling fact. Browsing online in your home – somewhere that should be regarded as a safe place – now risks credit card fraud, data crime and identity theft. However, you can protect your site’s visitors.

Live chat will benefit your business – here’s why

With the advancement of technology, online browsing couldn’t be easier. In this modern, techno world, speed plays a vital role in maintaining a customer’s attention. Instant messaging and live streaming has taken over social media – as technology advances, Internet users have less and less patience. Therefore, your company’s website must be current enough to satisfy these needs. The introducing of Live Chat allows customers to receive answers immediately – without wasting any time finding phone numbers and waiting on hold.


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