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Design

You can’t afford to have a poorly designed logo on your vehicle.

By Design, MarketingNo Comments

Vehicle livery can bring you many benefits, but first, you need a high-quality logo.

A shocking 38.2 million cars drive on Britain’s roads (according to the Society Of Motor Manufacturers and Traders). Among the vast number of drivers, at least one potential customer is looking for your product or services. So, what better idea than to slap your brand on the side of your company vehicle and do some circling of your area?

The world may be becoming much more digitalised, but there will always be commuters and that way your transport should be used to its advantage. Whether you’re a floral service, own a small fleet of vans or a web design company that has a company car – a branded vehicle is an excellent form of direct marketing.

Logo design has always been a vital asset to your brand.

If you haven’t already got your logo, it’s highly advised that you seek a professional for the design plays an essential factor in how good it’s quality will be. Settling for a cheap, online logo generator over carefully executed logo development will leave you out of pocket and cheapen your business name.

Achieve an abundance of impressions.

A branded vehicle can generate around 30,000 to 70,000 daily impressions, reaching more than billboards, radio and direct mail do. Not only will you be marketing your business on your journeys, but also when you’re stationary. Say for instance you visit Tesco, you can expect a densely populated area of customers who will notice your vehicle – and one of them may need your help.

Also, the inconvenience of being stuck in traffic will still be contributing to your brand awareness. If you think about it, what else do people have to do when held up by other cars? People will acknowledge your branded vehicle; they’ll memorise your logo and be interested in what you’re advertising. Display your business wherever you can on your car, whether a van or car. You need to ensure you cover the sides and rear view to capture as much interest as you possibly can while mobile.

The importance of logo placement.

Painting your logo on your vehicle to look as close as it possibly can to the original isn’t the way to go. Almost any part of your car can be adorned with your logo, whether you’re looking to cover your entire vehicle or install a sign atop your vehicle – it’s possible.

We need to consider the perspective of the people on the road; they’ll be concentrating on their driving. So, it’s the people behind you who need to be informed first. Applying a logo to your vehicle itself can be a risky task and costly for that matter if you get the application wrong. Luckily, if you’re in or near Peterborough, the Geeks here can ensure your brand is applied to your vehicle correctly.

Do you have a part-time business? Or maybe the company car is also your everyday family car? Well, that’s no problem at all you can also find magnetic vehicle signs. This way you can selectively choose when you’d like to advertise your brand or keep a low profile. Vehicle livery is a highly flexible marketing method.

The mobility of your logo

Most signs used to market businesses are limited to a geographical reach. Presenting your company via a billboard or banner is excellent, but it’s not going to reach a bigger audience. However, owning a branded vehicle will help you achieve a diverse audience of people. The mobility offered by holding a car or van with your logo will introduce potential customers to your business better than stationary marketing ever could.

Driving to work, we always see the same advertisements on the same billboard and don’t think twice about it. But instead with a branded vehicle, you can showcase your brand to new customers each day as you take the same path to work. A new set of eyes increases the probability of customer and brand awareness for that matter.

Branding your business

Your logo is the foundation of which you build your business on; it becomes the face of your company. Whether it’s McDonald’s, Coca-Cola or KFC we recognise these places just from their logo and colours. Driving your logo around saturates more awareness and visibility for your brand and drives (ha get it?) customers towards your business.

Without a branded vehicle, your business could lack professionalism, especially when you are called out to a meeting or someone’s home. A branded car or van appears much more trustworthy than a low profile vehicle.

A logo slapped onto the side and back of your company car is hard to ignore on the road. A high-quality logo goes the extra mile. From your local shop to the petrol station to your home, you can show off your new logo. You can market your business better than any paper and could do.

8 Funny and Clever 404 Pages

By Design, Development, featuredNo Comments

Is it a result of procrastination? Or pure genius? Take a look at some fabulous 404’s!

dog 404

What’s the fun in perfection? I mean, we all strive for it, but we can’t really expect it every time.

The same situation occurs in the world of websites. But, as you will discover, many web designers have used their flaws to their advantage.

404 pages are our way of making light of server downtime or user error, however, this is also the perfect time for businesses to get creative.

We’re all clued up on 404 pages, right?

In case you don’t understand this language, a 404 page is an HTTP error message. Let me rephrase that again, it’s the page that shows up when the page you were trying to reach can’t be found on a server.

In most cases, this page usually shows its face when the owner has removed the page, changed the URL or the user has spelt the URL incorrectly.

However, we’ve come across some very interesting and comical 404 pages that we think you will enjoy. Let’s take off our serious faces for 3 minutes and admire these great 404 masterpieces.

Our first contestant is a website design and development company based near Bristol.

Now, I can definitely say that this 404 page is something beyond creative.

No doubt we’ve all seen Jurassic Park® at one point in our life (if not, who are you?) But now, thanks to Nouveller’s 404 page, we get to experience some nostalgia.

OK, eye’s too the left, let’s look at this script. This interactive 404 provides you with commands, which once selected, provide different conclusions.

But best of all, if you type in too many incorrect commands, Dennis himself will pop up with the infamous ‘HA HA HA’ accompanied by his wagging finger.

It’s pretty cool; you’ve got to admit.

2. Centresource

Next on our list is an agency dedicated to a comic 404 page with the oddest choice.

So you’re angry that you came across a 404? Why not punch a moose to show your anger? I mean, I’d recommend other remedies to de-stress but each to their own I guess!

Oh, and we can’t miss the typical tourist rep stating that the park is closed, you just can’t help but smirk – well-done CentreSource.

centresource 404

What a capturing way to make someone who doesn’t understand 404 pages, panic.

Blizzard Entertainment decided to become a trickster by dramatically ‘breaking the screen’ when someone mistypes a URL.

There’s no re-direct, instead, the page is solely devoted to an innovative 404 which is sure to get a reaction.

blizzard 404

4. William Csete

404 pages are full of surprises, William Csete’s website is a prime example. Dare to misspell a URL on the site and you will come face to face with ‘the wrong file.’

Yikes indeed! This is a comical way to scare your users into clicking the re-directing call to action.

Nonetheless, this frightful 404 will stick in one’s mind for the day. Effective marketing or nightmare stimulator?

embarrassed 404

5. RSPCA

The RSPCA has a funny way of covering up the inconvenience of a 404 page…by blaming their dogs!

This heartfelt company never fails to disappoint with all they do for both the dogs and us viewers. It’s quite clever to implement their purpose even in the broken link page.

It’s safe to say if that 404 didn’t pull some heartstrings, then it’s at least going to make you smile!

RSPCA 404

6. Bleugg

Bluegg has gotten ‘down’ with the younger generation by including the viral ‘screaming goat’ within their 404 pages. It makes sense, I mean we all tend to impersonate the goat perfectly when we misspell a URL and land on the 404. 

The informal yet charismatic landing page is sure to brighten up your day. It’s the most straightforward idea yet but gives such hilarity; I’d raise a hand at saying this was pure genius.

Sometimes, it doesn’t hurt to be a little less creative, instead use general knowledge – it may just pay off better!

bluegg 404

7. The Rolling Stones

For the finale, we give you The Rolling Stones! Back when the band were selling their tour tickets, the marketing team decided to get real cheeky yet cunning.

‘What could we make our 404 pages do?’ How about telling the users that they can’t always get what they want? Well, as cheeky as it is it’s advertising The Rolling Stones single and make the user smile.

I think the marketers behind this landing page really stole the show!

rolling stones 404

8. Carwow

It’s not just cars Carwow is astonishing us with. Their 404 page has even gone the extra mile, and this mileage isn’t something we question.

If you land on their 404 page you’ll be greeted with an interactive driving game where you’ll need to avoid everyday potholes and slow traffic.

Fail? Ah well, Carwow will even trust you enough to give you a real life test drive! Check it out.

Have you come across any smart 404 pages?

These were only 7 of the many fantastic 404 pages you can find on the World Wide Web. We haven’t even mentioned the landing pages that let you play minigames and re-direct you to funny YouTube videos.

If these pages haven’t made you smile then I’m hoping that you will impress us all with your ideas!

Remember, there’s always a silver lining. Don’t let a broken link page become a bounce!

Keeping Your Audience Engaged With Your Website

By Business, Design, MarketingNo Comments

If you don’t update your website, your audience will go elsewhere.

Your website is an essential marketing tool to have.

In a world that is becoming virtual, how your site looks – is crucial for any successful business.

To stay current in this dynamic world of technology, we recommend that your website has a new design every two years. For your site to maintain its rank each time it has a redesign, we implement a variety of factors.

Platform selection, competitor analysis and consistent blogging are all essential factors that will increase your website’s ranking. Make your website redesign worth the time spent on it – without a highly ranked site, your newly refined site won’t even be appreciated.

Throughout this blog, we will improve your knowledge of the tips and information needed for redesigning a website, and how this will influence your marketing.

Using the right platform

Beginning your website redesign – the foundation of your site must be carefully considered. Choosing which platform that you construct your website on is critical. A platform that is straightforward and suits your business best is favoured. We use WordPress as it’s easy to use for novices and gives you full control of your website.

Some businesses might not be suited to our platform if you need e-commerce systems or a website that is focused heavily on the database, platforms such as Shopify, Magento etc.

Importance of updating your website with fresh content.

Possibly the most vital aspect of your site is your content. Failure to update it regularly will lose you traffic in abundance. Take shopping, for instance. When browsing in shops such as Next or John Lewis, you expect there to be new stock constantly.

Do you think these shops would be as big if they had the same clothes or products all year round?

Bringing out new fashion and products maintains their audience’s attention. The same goes for your content – you must consistently update it to manage your audience’s interest. If you’re not active, how will potential customers know that your business is running?

Do you have any pets? Does your fish swim to the surface of your pond or its tank, knowing that it is feeding time? Think in marketing terms. Generally, your pet fish expects to receive food consistently at a particular time. However, if you stop providing food for some time – e.g. in winter – your fish won’t be waiting at the surface expecting it anymore.

When my colleague stopped feeding his fish for two weeks, he noticed that at their usual feeding time, they’d be in different places of his pond – they’d lost interest. Apply this to your website. Keep feeding your customers new content. New blogs, a new design – without this, like my colleague’s fish; your customers will end up in other places.

Is it time that your website has an update? We recommend these simple tips for a well-ranked site.-

8 Simple Steps For Writing An Effective Design Brief

By Design, ResourcesNo Comments

So you need to create a design brief, how do you make it the best it can be?

 

A design brief is an important starting point to make when initiating a design, whether you’re the designer or client. You should consider aesthetics, content and deadlines specifically when summarising what you aim to create. If you have a good design brief, you are more likely to generate the best design results.

Set Goals and Targets with your client

 

With anything, it’s always necessary to consider what goal you’re trying to reach. Doing this will inspire you to influence your design ideas around your ambitions. You should research the best steps toward achieving your specific goal. After research, try to work your design ideas towards this. You need to think about what you aim to communicate across to the audience you’re looking to draw in.

Are you trying to promote a product or service? Maybe you want brand awareness? Whatever goal you’re aiming for, you need to ensure the design is clear and concise. Another factor to consider is how you are different from your competitors? What benefits do you offer which the opposing companies do not?

Who is the target audience?

 

It’s always important to determine a specific audience to aim your design towards. Everyone needs to have a primary consumer; this is so you know who the products or services must be aimed at. Whether a small company or a large business, you need to consider the exact person you’re looking to attract. Knowing your customer is additionally useful for future cases where you may want to invest in social media campaigns.

A persona is easy to create and helps you with the closure of your design. For instance, you may be looking to promote to adults who are unemployed; therefore use keywords that associate with this status. The customer is the most important factor to include when creating a design brief, or with furthering your business in any way, they drive a business’ income. You will need to make sure you can cater for their needs to guarantee engagement.

Asses the overall budget

 

When it comes to transforming a brief into something practical and active you need to consider the budget you’re willing to invest. Careful expenditure is vital for the business to develop effectively, whether that’s financially or concerning awareness. Spending too much when the design proposal doesn’t work out as planned or isn’t what the client was looking for, could result in a significant loss for your company. This result will leave you out of pocket with no increase in sales or success.

However, ironically if you spend too little, you may not promote your design idea far enough to see any change resulting in wasted time efforts and money. Either way, you have to consider your design brief regarding expenditure as carefully as possible, this should always be kept as one of your top priorities when coming up with a new design.

Insight further into the project you’re undergoing.

 

Some projects will not be as in depth as others; many clients do not know how to construct an effective brief so will leave this up to you to insight further. You will need to carry out extensive research into your clients to find out what kind of business they are and to if an e-commerce site would be more beneficial for them. Clients won’t always understand the full extent of a detailed, design brief. Therefore, you can effectively construct ideas from the goals and objectives of the project itself.

Blog integration and widgets for social media integration should also be considered if you have not been given details of them be sure to ask your client to see if it is a feature that they would like implemented into the website – as sometimes it’s easy to miss such features like this out. Make sure you get every small aspect of the project criteria right and you this will benefit both you and your customer considerably leading to improved result and reputation for your company.

Request material from your client

 

Organic material from your client is essential towards helping you construct an effective design brief. Original information is useful because it will give you an idea of how the business wants to portray itself. If your client has any logos, media or imagery that you would consider helpful for your design brief, always make sure you request them.

The more relatable your materials, the more effective your design brief will be in the eyes of your clients after all the aim is to please them as much as possible and produce a practical design that they’ll confirm. If however, your client does not have any useful photos or logo ideas in place, you can ask for them to design or come up with something similar to what they’re after so you can construct the design brief more effectively.

Check the style that the business uses.

 

Every company has a set method, and the design will need to be able to tailor around this. Whether it’s aesthetics, function or persona, you need to be able to cater this within your design brief. You need to keep the client’s sense of brand awareness in place, reflecting this aim within the design. Asking for designs your client likes and dislikes from competitors will help to construct a valuable design brief that situates itself around your client’s preferences.

Consider the don’ts mentioned by your client.

 

If your client has asked you to specifically not include something, you don’t. Whether it was strict or briefly mentioned, there is no room for error. Therefore you must construct a design brief, which eliminates what your client didn’t want. Considering such element will save you time and money. Always go with a new design proposal which implements factors that the client will not turn down in hindsight.

Obtain information

 

Whether you’re looking to achieve precise results or a rough, design brief guide you need to consider this carefully. Depending on the client and your approach, a formal questionnaire is usually your safest option and typically the best when it comes to wanting to achieve as much information as possible. However, if you’re going to simplify methods for your client and yourself for that matter, you can email over rough guidelines and receive brief notes on the desired design brief.

Overall to write an effective design brief, you need to have fundamentals in place from the client. The material should provide enough information for you to work with it. Without valid data, a design brief can be difficult to compose, and you will be left guessing what is right and wrong. There are so many factors and research that need to be carried out to produce a design brief that suits your client. However, it’s all down to the extent of your innovation that determines the outcome of its success.

6 UX Considerations – Google’s First Mobile Update

By Design, NewsNo Comments

It’s all about the user experience.

 

Mobiles are now the most popular devices for browsing the Internet. The quick and seamless use of phones to help find instant information has made this invention a global phenomenon. With mobile phones in power, businesses have needed to adapt their websites and SEO to benefit mobile device users.

Online audiences who visit from a desktop computer have access to a larger screen, making navigation easier. However, as for mobile users, we must position content and images to fit inside the space displayed on a mobile screen.

What does it take to have a mobile-optimised website?

Converting a website to a mobile-friendly site requires precision and time.

All information and pictures must fit together well, yet not disrupt the desktop appearance. UX (user experience) is presently the most important factor to consider with any mobile website. The customer needs to be able to navigate your site with ease; otherwise, they’ll bounce off your website.

Let’s talk about UX

 

UX stands for ‘user experience,’ the subject follows the public and their responses to using a website. The concept focuses on users familiar with a particular product or service. UX design aims to identify what interests, keeps and turns away visitors from a site.

User experience involves planning a website’s aesthetics, creating seamless interactions and gathering topics of interest from users. Websites should try and include relevant information on the site to entice consumers to stay.

There are six primary factors to consider when creating a website influenced by UX. When a user visits your site, your webpage needs to be valuable to their search; otherwise, they will click off your page. The more a user does this, the higher your click-through rate will become. Eventually, Google will penalise your website as people are sending a message that it isn’t interesting.

1. Useful

For your website to achieve potential buyers, you must be providing instant information that is useful to a user's search query. If your site shows no promising results upon first impressions, then you are guaranteed to receive a high click-through rate. A high click-through rate which will lose you, potential customers and ranking. Always ensure your website is relevant to your consumer’s search engine enquiries.

2. Desirable

Aesthetics are a vital attribute to consider when creating your website. With today’s generation, visuals are much more preferred - this is because people have a short attention span. Whether it’s your logo, headlines or content, all aspects of design must be customised to entice the reader. Correct emotions must be conveyed to sustain customer attention. Colour psychology also plays an integral part in this area of UX.

3. Accessible

Websites also need to benefit users with disabilities; this can be people who are near-sighted to people with motor problems. Your site needs to be accessible to all visitors, with optional audio descriptions and easy-to-read font choices. There are many considerations when creating a mobile-friendly website; it is critical to research what precautions to take.

4. Credible


For your customers to finalise a sale, they must find your website authentic and dependable. All your information provided must be factual, and the HTTP should be changed to an HTTPS to make your site more secure. With personal information being made more secure, consumers are more likely to confirm a sale with your website. Confidentiality plays a big part in gaining trust with customers, enhancing the likeliness of a transaction.

5. Locatable


It should be easy to find what people come looking for on your website. You will lose the customers if they can't find what they're looking for almost instantly. Links and sitemaps should have a careful design when creating a mobile version of your website. The user will see less; therefore, you will need to guide them to the pages they’re looking for in a limited amount of space. Easy navigation of your website is what keeps audiences engaged – if your content is hard to read or isn’t aligned correctly, they'll bounce off.

6. Usable

Your website needs to be easy to use, mobile users, do not have time to figure out how to use a site if they’re after instant information about a product or service. When considering UX links must be easy to use and navigate to and from effectively. Customers expect simple layouts which are clean and concise; therefore website design for a mobile platform must be carefully thought out.

Now, take a look at your website – is it the best it can be?

 

Overall Google has now prioritised mobile users; therefore, all websites must now ensure that they are mobile friendly. UX is becoming even more critical with people using mobile phones while on the move – everything must be laid out simple yet effective and it’s all up to your UX initiative to transform your website to benefit the mobile population.

 

The downsides to a dull website​​

By Design, MarketingNo Comments

The downsides to a dull website​​

As the world of technology advances, more companies are becoming competent at using technology to market their product or services. In this day, it is critical that your website performs and portrays its business and brand to the highest standard possible.

Consumers are not only browsing websites for information but utilising the site for user experience. People judge your website on how easy, accessible and navigational it is to use. They also are the judge of whether your website shows personality and professionalism. In today’s continually advancing world, an outdated website will stick out like a sore thumb – and not in a good way. Internet users finding themselves on old, obsolete sites will bounce off almost instantly – choosing user-friendly, responsive websites instead.

The downside to having a dull and dated website

When a potential client or customer comes to your site, they will judge. First impressions last the longest and nowadays, your website is your first impression. The best websites are good looking and portray both personality and professionalism. They’re easily accessible and navigational but straight to the point and concise. Displaying your brand or business with an online presence that resembles your company’s ethos is the most critical factor. Customers are judgemental, and rightly so. They are looking for a service that will advertise their business. Do you think that they’re going invest in an old and dated website rather than a new, professionally designed website?

If that is not enough to urge you to choose a professional web design company, the following information should be. Read our top three reasons were showing the way in which a dull and dated website will hurt your business.

1. Losing to competition.

A dull website will drive your customers into the arms of your competitor, especially if your competitor’s sites are up to date and par while yours is lacking. The fastest way to lose leads is failing to provide a quick and straightforward method for potential clients to contact you.

2. Decreased exposure for your website.

Your website must be informative, relevant and credible to show up on the first or second page of Google search results. If your site does not have enough quality content alongside a preferred domain and other relevant factors, potential customers may not even see it in the first place.

3. Bad reputation.

Your dull website could be giving your business a bad reputation. Consumers may assume that your site is behind the times, out of use or lacking innovation and growth. If your website is difficult to navigate or not user-friendly, customers that do find your website will bounce off. In this day, people like easiness. If they can’t find what they are looking for in a few seconds, this Internet user will look elsewhere. Impressions are made in seven seconds. You have seven seconds to wow your potential customers – before they hit the back button. Your customers want a website that is trustworthy, easily accessible and easily navigational and communicates information that suits their needs. Does yours do this?

But how do you identify whether your website is dull and lacklustre?

These tips will allow you to find out where you stand and what you could be doing:

Compare your website against competitors.

Is your website’s design sleek, simple, and relevant? Does yours provide well-written content? Is your website easy to navigate? If you notice a significant difference between the overall attractiveness and user-friendliness of your competitor’s site and yours, it is a strong indication that you need to invest in an upgrade and update.

Keep a close eye on Google Analytics.

A regular audit of activity on your website can help you identify which pages are showing up the most frequently in search results and which pages drive the most web traffic. Data within your Google Analytics dashboard can also show which pages are not attracting visitors and which pages visitors view before they leave. Carefully review this data; it can provide you with invaluable insight regarding the quality and attractiveness of your website as a whole as well as each page. Evaluate differences between high-performing pages and low-performing pages to identify design tactics that are working.

Do a test run.

Consider the questions most consumers are looking to answer when they visit a website:

·       Where are you located?

·       What do you do?

·       Who will I be working with?

·       Are you credible?

·       How much does it cost?

·       How do I get a hold of you?

In some industries, customers may also visit your website in search of quality, informative content and an expert opinion. How many of these questions can be answered with one click or less? How thorough are the answers?

Browsing your website, your potential customers can discover an immense amount of information about you.  Your website plays a massive role in your potential customers choice in investing with you over the competition. With this in mind, a website designed and edited by professionals should be considered. Web design specialists can make it easily accessible, navigational, and precise with information, providing a user experience like no other. Why risk giving business to your competitor?

Get in touch with a member of our team today and find out how we can improve your website’s appearance, user-friendliness and traffic.

Illustration over Stock

By DesignNo Comments

Illustration over Stock

When trying build a brand and company identity we always want to portray ourselves as professional but also we want to show our brands and company’s personality- we build a website that best suits these requirements, we make it look pretty and we use photography. Now, I’m not saying we’re all angels here but this blog is all about the power of illustrations and how we should all start implementing them into our work a little more.

Unforgettable

When we create a website, blog, social media etc. We all fall into the trap of using photography. Photography is often dull, bland, and frankly forgettable not to mention finding the right image is a lifelong battle as you want to bed portray your brand or company in the best way possible, right?

Trawling through stock images can become monotonous, each picture displaying the same over exaggerated, forced smile, pristine models, in perfect poses aren’t particularly what you want to portray your brand or company. The fact is photography is very limited, unless the pictures are yours (which is what we try and urge), your potential customers aren’t as stupid as you think- they want to see real images that are your own. They know a stock image when they see one.

“Never underestimate the simplicity of the general public”

So what about illustrations?

Illustration has been around for a lifetime and more and throughout that time illustrations have expanded and developed to the digital world. But why am I going on about them?

If done right and well, an illustration can tell a thousand words. Defying the limitations of photography, illustrations are a gateway to really express your brand. Taking a step away from reality and taking a step towards no boundaries gives you the chance to create a unique, unforgettable piece of art that portrays your brand or company better than an unrealistic model.

Enhances Brand Identity

When considering our brand identity we become very limited to the extent we can push it, we have our logo and the colour scheme that we feed throughout our marketing, sales etc. We are cornered as to how we can express the true identity of our brand.

This is where illustrations act as a platform that can help to drive your brands character. The way in which the strokes and vibrant colours are used can push a playful and fun approach that sometimes a brand needs. Whatever the approach that your brand needs to take it is important that the illustration style mirrors the brand values.

our brand is what differentiates you from others”

User Experience

 Sometimes we all rely a bit too heavily on content to explain everything, even the simplest of things we stress about being understood, so we over compensate with content. But potential clients don’t want to wade their eyes through lengths of content; they want something that is visually pleasing with the relevant information to go with it.

Introducing your illustrations across all of your design platforms that your potential clients will see will make for a much more aesthetically pleasing and recognisable brand or company that differs from any of your competitors.

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

Now don’t get me wrong I am not saying that all stock photos are bad, I’m not staying steer away from them but I am saying, when you feel lime your brand isn’t being portrayed in the correct way because of stock photos then don’t rule out the idea of illustrations.

The psychology of logo shapes and colours

By DesignNo Comments

The psychology of logo shapes and colours

The power of a logo to evoke an emotional response can have a substantial effect on the way your potential customers view a particular brand, company or service. A powerful logo may look simple and easy but there is nothing simple about creating and effective logo.

Yes the most well known logos may look like they have just been picked by chance, but they haven’t. An extensive process of planning and creating has taken place to ensure the optimum effectiveness from the logo.

It may sound ridiculous and almost like the brands are trying to brain wash us (they’re not) with the fact that that certain shapes and colours have a psychological effect on us. Our subconscious minds respond in different ways to logo shapes. Different styles, shapes and colours all can simply imply different meanings to different people. For example- The Nike swoosh can be interpreted as movement and power by using curves and finishing with a sharp point.

Particular logo shapes send out particular messages, such as:

Circles ovals and ellipses tend to be seen as positive and emotional messages. Using a circle has connotations of unity, friendship, relationships. Rings have the connotation of partnership suggesting both stability and endurance. Curves can be seen as movement or feminine.

Straight edged logos such as squares and triangles suggest stability and balance. They offer a precise logo, creating a greater impact through their connotations of stability, power etc. Designed with the wrong colours e.g. cold and harsh colours the logo can look very uninviting and not portray the company as hoped to.

Using more dynamic colours can prevent this issue and create a statement that is effective for your potential audience.

Triangles have the association with power, science, religion and law. These are view as male attributes so it’s no surprise that triangle logos appear slightly more in companies with a male target customer.

Vertical lines are something our subconscious associates with masculinity and strength where as horizontal lines are associated with calm and tranquility.

Typefaces are another thing our subconscious is prejudice about. If a typeface has curved, soft and rounded edges it gives a more youthful tone where as the opposite shows a harsh and dynamic tone to the typeface.

Before you begin the logo designing process for your client, we suggest writing down a list of attributes and values that your clients business wants to portray. Establish the direction that your client wants to go in and whom their target customers are. Whether it’s young, old, classic, contemporary, commercial, domestic, all of these values should be considered so you can design an effective logo or typeface for your client.

Once the values and direction that your client wants to head in has been established you can then begin the design process, this won’t be a quick process (unless you have the easiest clients in the world). There will be design work, changes, more design work, the colour may not be right, the client may not like any of your designs, the designer may not like any of their designs, the list goes on. It’s all about understanding and knowing your client- this will make your process a lot easier.

These 5 design tips are what we think will help the process:

  1. Logo 101- A Logo must be simple, memorable, enduring. versatile and appropriate
  2. Do your online research
  3. Establish a design process- e.g. design brief, research, design, reflect, present
  4. Learn from others and avoid clichés- research into why and how logos in your clients field have been successful, don’t overcomplicate things and don’t go for the cliché, make it unique.

Have a look at our portfolio to check out some of the branding we have completed for some of our existing clients over the years!

How To Get The Business Logo of Your Dreams

By Business, Design, MarketingNo Comments

How To Get The Business Logo of Your Dreams

As a Logo Design Company in Peterborough, the logo designers here at Geek Designs deal with lots of start-up businesses or larger businesses that looking to rebrand and they’re in need of logo designers to design a new logo for their business – but just being given a name doesn’t make a logo, logo designers need more than that to create the logo of our clients dreams.

A great business logo will tell the story of the business, so the more information the logo designer has about your business, the more likely it will be that you get the logo of your dreams for your business. We have listed below just some of the things you can tell your logo designer to ensure you get the business logo you’re looking for;

  • Speak to the logo designer about your business name, where it came from and any special significance it has as this can be mixed into your logo to add the real personality of the company.
  • Tell the logo designer about the services your business provides, try pretending that the logo designer is a potential client and you’re explaining your business to him or her. This way the logo designer will get a real feel of your business and what you have to offer.
  • Think about who your competition are, the ones who always advertise in the same places as you and go to the same networking events as you. Show your logo designer their logos so he or she can create a business logo for that stands out from the crowd.
  • Consider the Unique Selling Points (USPs) of your company and what makes your business stand out from the others, explain this points to your logo designer so they can create a business logo that portrays this for you.
  • Take the time to think about your ideal customer and explain these people to your logo designer, your logo designer can then create a logo that will suit the tastes of your ideal customer and target audience.
  • Every business solves problems for their customers, what problems do you solve for your customers? Tell your logo designer what problems you solve for your customers and they will try and covey this in your business logo for you.
  • Consider the goals of your business and the goals for your clients, speak to your logo designer about what you want to achieve from your business and how you want to help your clients.
  • When speaking to your logo designer about what you want from your business logo come up with 5 adjectives you would use to explain your business to others. Your logo designer can then keep these words in mind to create your business logo.

Giving this information to your logo designer will help them create a great business logo that really shows off what your business is all about and it will give prospective clients a taste of the style of your business.

If you’re looking for help with your business logo design then give us a call, we are always happy to help businesses dreams come true.

The 5 Second Rule and Other Website Tips To Remember

By Business, Design, MarketingNo Comments

The 5 Second Rule and Other Website Tips To Remember

The 5 Second Rule

When it comes to your website you have just 5 seconds to attract the visitor, you need to use this 5 seconds to explain your value proposition and make sure they don’t press the ‘back button’ to exit your website. You need to make sure your site has interesting content and a clear layout that entices the visitor to your website, giving them a reason to stay!

Calling Them In

Have a think about calls to action, how can you call the visitor to your website into your website to do something. The most popular call to action buttons will say something like ‘Buy Now’, ‘Work With Us’ or ‘Request a Quote’. You need to make sure your call to action buttons are above the ‘fold’ of your website so they can be clearly seen – but they’re good at the base too for when the visitor gets to the bottom of the page and wants more.

You Gotta Have Faith

Building trust and faith are critical, especially if you are selling products or services online. Great ways of doing this are through posting guarantees, featuring awards or certificates, having a phone number to speak to a real person and similar. Having trust and faith is what makes people buy from you!

Stay Fresh

As much as the look and design of your website are still really important, content is and probably always be king. You don’t want visitors to come to your website and see out of date content or a business that isn’t active online so keep the content fresh and your blog posts updated.

Be Social

Make it easy for visitors to your website to share your stuff with social media and sharing buttons, this will help you create a great opportunity for a brand that creates new customers and help your website to get more sales. However, if you are going to be on social media, be active. Don’t be a robot and don’t do anything.

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