Reasons Your Business Needs A Logo

By Business, Design, MarketingNo Comments

Reasons Your Business Needs A Logo

Here at Geek Designs, we will often work with smaller clients, one man bands or start-up businesses and when creating their website we will be informed that the client doesn’t have a website because they don’t feel they need one. We have put together some top reasons why your business needs a logo;

A professionally made logo will make your company look bigger and more established to your potential clients.

A well-designed logo will increase your chance of earning capital or of selling your business in the future as you are offering a ‘complete package’

A good looking logo will help you attract more clients to your business because you giving the look and feel of a well-defined company.

An excellent logo will help you brand yourself, which is especially important if you are a consultant, start-up business or one man band.

A smart logo will convey that you a reputable company to work with, that you are committed to both your business and your clients.

A professionally designed logo will give your clients a sense of stability, showing that you invested in your identity.

A clear logo will help your business become more memorable, with 40% of people remembering better what they see than hear this is vitally important.

A great logo can help you explain your company name and give visual clues as to what you do and the meaning of your name.

A high-quality logo will endear your company name to your clients, making a hard to remember name memorable to your clients.

A fabulous logo can explain a non-traditional or unusual business and clarify exactly what it is that your business does.

An interesting logo can help you differentiate from the competition, beginning to tell your story and how you do business differently to others.

An eye-catching logo can help your business stand out from the crowd and put you far above the crowd, more so when matched with a marketing campaign.

A logo will allow you to comply with expectations, in some industries a logo is just expected and often industry standard.

Experts urge small businesses to brand their businesses and with benefits like these, you will boost your business and your confidence. Why not call our team of designers in Peterborough to see how we can help you with your business logo?

Geek Designs Offer Pixel Perfect Responsive Websites

By DesignNo Comments

Geek Designs Offer Pixel Perfect Responsive Websites

Nowadays we are living in a multi-screen era; no longer does one size fit all with people viewing your website on smart phones, tablets, laptops, PCs and any other device they can get their hands on – this is why you need to make sure your website is responsive and looks pixel perfect on all devices so you can ensure that viewers of your website become customers of your products and services.

We are able to scale and adapt our client’s websites to fit all screens and devices allowing them to capture their clients, however their website is viewed. We can also change the layout of the website for various sized screens so on smaller screens the visitor can find exactly what they want quickly and easily.

We will adapt the text styles and layout on your website so it looks good on smaller screens, it will be like having multiple versions of your website, each suiting a different sector of your target audience. We make the images the right sizes too, so the website looks clean, clear and well planned on any device.

However, we are able to efficiently manage your site versions all in one place, so Google will not see it as duplicate content which can hurt your rankings on search engines. We can offer you one great website that looks great in all shapes, sizes and devices.

A Logo of Multiple Colours

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A Logo of Multiple Colours

When it comes to logo design and colours we normally recommend just one colour or two as a maximum. For example, we chose green for our logo, we chose green for the obvious reason – we just liked it. But on looking into our colour choice more closely and the hobbies we enjoy, we love being outside in our spare time, we like the great outdoors and going out on bike rides or BBQs and picnics in the park. Working inside designing websites and logos, creating mobile websites and brochure designs means we are not always able to see the green outside, so with our logo, we are bringing the outside inside. As well as this, green stands out – it’s big, it’s proud and it’s fresh.

Having your logo in just one colour gives it maximum impact, however, as we all know, there are some very successful brands that have mixed colours in their logo. For example Google, Windows and eBay who mix four or more colours into their logo.

The thought process behind logos made up of multiple colours is that the company offers a wide choice of products and services. For example, eBay offers numerous products under the website, products for your kitchen, garden, office, toys for the kids, clothes, cars and so much more.

The Olympic logo is made up of the multi-coloured rings, this stands for a message of diversity and inclusivity – a message that is perfect for the Olympics and therefore the multiple colours in the logo are well suited.

Here at Geek Designs, we see numerous logos of colours and styles. Sometimes clients come to us for a brand new logo as they are keen to launch a new business and need logo and branding to get their name out there. However, some clients come to us as they are looking to refresh their brand and they require a brand new logo or changes to modernise their logo. If you are looking for a new logo design for your company then give us a call – we are always happy to help

What Is A Landing Page

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What Is A Landing Page

Landing Pages are so important on a website, in this article we help you understand what a landing page is, why you need landing pages on your website and the do’s and don’ts to consider when designing landing pages for your website!

A landing page is a page on your website that is separate from your website; it is often used as a page where customers ‘land’ from a campaign, advertisement or article included in your website, on a social media platform or from another source (such as an advert in a magazine or a link from another website or guest post).

To make a website page a landing page there must be no navigational links from that page to another page in your website. There must be a call to action on the landing page, encouraging the visitor to do something like ordering a product, filling in a form, contacting you for details, etc. The copy on the landing page must be tailored to suit the target audiences needs, for example if the advert that had got them through to the landing page is on a mums and babies style website, the style of writing needs to be same and the products or services available need to be targeted at that audience.

Here are some top tips for your landing page;

Only Have One Message Per Page

Don’t mix the landing page with different offers, products and details. The landing page should be the last page the visitor goes on before following the call to action which could mean ordering the product or contacted you for more details.

Keep The Message Clear

The message your visitor has come through must be clear on the campaign they come through from and on the landing page. This means the visitor knows they are in the right place and they will be ready to follow your call to action step.

Make The Call to Action Clear

The visitor has come to this page to find out more, make sure your call to action is clear so they can take the next step and follow your call to action. Make this an easy step for your visitor to follow.

Make it Work

When you’ve set up your call to action make sure you test it thoroughly, make sure the link to it works and make sure when the visitor follows your call to action that works too. There is nothing worse than spending time and money to get a potential client to your landing page only for them to find it doesn’t work.

If you need help creating landing pages for your website give us a call!

Five things to consider when redesigning your website

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Five things to consider when redesigning your website

It is recommended that you redesign your website every 3-5 years, however, when it comes to redesigning your website there are lots of things to consider. In this article we cover the top five things you really need to think about. These are Content, Blogs, SEO, Website Optimisation and Social Media. Read on to find out more

1. Content

When redesigning your website have a look at the words on each page, sit back and read the content as someone that doesn’t live inside your business and try and see if it still makes sense to your customer. If you’re not sure get a friend outside the industry to have a read and see if they can understand what you’re trying to say. Have a think about your keywords and the location you want business, make sure these are in your content but don’t fall into the trap of ‘keyword stuffing’ – the content still needs to make sense.

2. Blogs

If you don’t have a blog on your website then make sure that you add one on when you redesign your website. A blog is ideally updated once or twice a week with fresh, unique, engaging and high quality content. This could be articles about new services you offer, industry news, top tips or how to guides. By updating your website with an article every few days it will show Google you are an active site and these articles (of 300-600 words) will help your website move up the rankings on search engines.

 3. SEO

There is no point having a website if nobody is going to see it, you need to get your website SEO optimised. This is not a one off service but instead an ongoing service of small changes to your website to make sure that search engines like what they see and help your potential customers find you.

 4. Website Optimisation

As with SEO, you need to make sure that your website gets seen. Would you spend lots of money on glossy brochures showing off your business to leave them to get dusty in the garage? If you don’t get your website optimised that is exactly what you are doing with your website. Making changes on the back end of your website, behind the scenes can really help make your website look more attractive to search engine spiders.

 5. Social Media

It is reported that more and more people are going to social media sites like Facebook and Twitter to ask for recommendations of services and products, instead of going to search engines like Google. It has never been more important to get your business onto social media sites to help attract more potential clients. We have seen clients making huge impacts on search engines just through using social media platforms like Google+.Make sure you put links to your social media pages on your website when looking at a website redesign but more importantly, if you are going to link from your website to a social media platform, make sure that platform is in use; otherwise your customers won’t be interested.

For more top tips on redesigning your website give the friendly team at Geek Designs a call, we are always happy to offer guidance, support and advice.

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