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Why should I use a Digital Agency?

By featured, MarketingNo Comments

A digital agency answering this question, seems predictable, right? The real reason we have created this blog isn’t to persuade you to use one; instead, it’s to provide our readers with factual information on what they do and how they actually can benefit you. 

When Google was first founded in 1998, there was hardly any competition, new websites didn’t struggle at all to be seen; however overtime Google has grown and grown, and now websites have never had to fight harder to be seen.

garden-landscapers-google-search

But businesses haven’t got the time to be learning the ins and outs of SEO, nor do they have the time to learn how to utilise social media best. That’s why often, many business owners will turn to a digital agency for help.

A digital agency will take care of your website and online presence and make sure that you get seen, that you start ranking and above all, get customers.

Digital agencies usually have teams of digital marketers who are experienced in SEO, social media and almost everything to do with online marketing.

As the Google search engine changes its ranking algorithm every day, digital marketers make sure that they monitor its behaviour and patterns. They then test and trial marketing techniques to see what works best for their clients in terms of getting seen on the most popular search engine, Google. 

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Why should you use a digital agency if you’re a start-up?

When starting up your own business, we both know that there are a lot of commitments. The most important thing is earning an income, and the only way you will do that is by getting customers.

However, when you’ve just started your own business, the last thing you want to be doing is studying digital marketing, working out how to best market your company and engage with your customers. Instead, you know who your ideal customers are, so why don’t you tell this to a digital agency and have them do the rest of the work?

While you take care of other important responsibilities, you could have your own team of digital marketers on hand to make sure that you build your online visibility and that you start getting your website and social media pages are seen.

While you work on maintain other variables of your business, a digital agency will take care of our online reputation and ensure that your name is seen and remembered. 

Not to mention, all you will need are realistic goals and your digital marketing team will discuss with you the best strategy to take to ensure that you reach these objectives.

So, here’s why new business owners should consider a digital agency:

• Grow your reputability as a new trading company
• Create an identifiable persona across your social platforms
• Engage with new customers and promote your products or services accurately
• Get professional advice and guidance to reach your business goals.

There are many benefits that come with using digital agencies, and it’s highly recommended for companies that are new to the online world as there is a lot of competition and it’ll take a carefully planned strategy to ensure that you thrive.

Why should you use a digital agency if you want to grow your business?

You will hear this quite often, but it’s one of the most accurate statements, but every business is different. As every business is different, what works for one company may not work so effectively for another. 

Let’s say you’ve tried everything, you’ve posted leaflets through doors, you’ve published several Facebook campaigns and optimised all of your onsite SEO yet you still find yourself in the same place.

Well, that just means that something isn’t working for your business and that you will need to try something else, or it could mean that you to approach these strategies in entirely different ways if you are to see the desired results. Luckily digital agencies devote their time to working out the best possible strategy to take in order to reach their client’s goals.

They will look at what your preferred customer profile is, what your budget is and your deadline for completion. They will then devise how to best action this strategy over the realistic time frame and make sure that you spend your budget most effectively. 

Whether you’re a medium-sized company ready to push the boat out that bit further or a well-established enterprise that wants to skyrocket its sales this next month, there is a digital agency out there for every kind of goal (given that it’s realistic when reflected against your company.)

Every agency will differ, some will focus primarily on one type of strategy others will have experience in many different SEO and social marketing techniques; however, there will always be an agency that can deliver what you’re looking for.

What benefits will using a digital agency bring to your business?

Now the most important part of this all, what will a digital agency bring to your business? Your business is your livelihood, it means an extortionate amount to you and therefore you want to make sure that whatever you’re doing the right thing. 

Well, that can you expect by using a digital agency? You may hear or see a lot of marketing, you probably have various opinions on the subject and are uncertain as to if you need one. I mean you can post on social media, why would you need someone to do that for you? And you only wanted a website as a verification tool, so why should you care about growing its visibility?

However, using a digital agency has more advantages than you know. For instance:

• You can focus on other important tasks while a digital agency handles everything. They take care of everything from your organic ranking and your social presence etc.
• A digital agency will plan and action the best marketing strategy for you based around your goals with minimal input from you.
• Get your website ranking higher in local areas and for the keywords you want to show up for.
• If you change goals, the digital agency will create a whole new strategy to fit your new objectives.
• All digital ads they create will be managed and optimised professionally; therefore, you will always make the most of your spend.

Overall a digital agency stops you wasting your money by spending it where you should. They also make sure you are getting through to your customers in the right way and make the most of the online platforms.

They take care of making sure you are following Google guidelines and that your website starts to be found prominently through organic search. This is something that would take too much time to learn, yet it’s one of the most important elements of a successful business.

A digital agency will help put your name out there and make sure that you’re doing it well enough that it doesn’t negatively impact your brand and instead get you the results you want and need.

How will I know what digital agency is for me?

If you’re a roofer, a gardener, a hairdresser, there’s no doubt that you probably don’t get this ‘online stuff’ and that talking to a digital agency. 

But that’s what a digital agency does, they deal with the complicated matters, and when you speak to them, they will talk to you about it in a way that is understandable for you. 

As there are so many digital agencies out there, it’s always best to do your research. Quite often of not people will choose to go to marketers local to them, and that’s completely fair. However, you should choose a digital company that you are comfortable with. At the end of the day they will be your digital partners and be looking after your online reputation. 

How much will it cost to use a digital agency?

Don’t always go by the price, a cheap offer is highly tempting, but when it comes to your business, do you want what’s best or what’s average for your business? Cheap doesn’t always mean better. Although each agency will differ in price, if it seems to good to be true, it might just be.

It’s always important to make sure that you set a quarterly budget for your marketing. This budget will prove extremely useful for the digital agency and enable them to accurately determine what strategy would work best. It will also allow them to more accurately accommodate your requirements.

Organic marketing strategies are a commitment and get you long term results, however this takes time. This is the more cost-effective route to take although results will take longer. There’s also the option of paid marketing strategy such as digital ads. However, for digital ads, you should have a larger budget to maintain these strategies and keep visible. 

If you want to be seen online, that’s why you should consider using a digital agency.

If these are your first steps looking for a digital agency or you are looking to switch to a new team, we are always happy to have a chat and find out how we can help you!

google eat image

What is Google E-A-T and why do you need it?

By featured, Marketing, ResourcesNo Comments

One of the BEST ways to boost your online reputation.

No unfortunately it isn’t a new food delivery application by the Google giant (you’re safe Deliveroo). Instead, Google ‘eat’ is an effective type of organic SEO that we often forget about.

These 3 letters stand for some of the most sought after information by any website visitor.

1.  Expertise

2. Authoritativeness

3. Trustworthiness

It’s basically the same principle of needing to eat to live, and this applies for your website.

Without ‘EAT’ on your site, then you can expect your site to die out amongst the sea of search results and be killed off by your competitors.

So, here’s what you need to know:

1. Expertise

It’s crucial that you’re an expert in your field, but on your website you need to demonstrate this. In your main content, this is where you should show the skills you have and how you can be trusted as a professional in your industry.

If you’re a blog post or a website that aims to gossip, then there’s no need to showcase your expertise. However, if you’re a professional who is expected to be trustworthy and honest then it’s crucial that you do demonstrate this behaviour.

If you’re in the financial, medicinal or legal industry then it’s paramount that you incorporate professionalism across your website, whether that’s through organic imagery or descriptive text.

Luckily, any site can demonstrate expertise.

As long as your content is truthful and useful then you’re all set. However, make sure you are being honest, because your customers need to trust you if you want them to stay.

2. Authoritativeness

It’s all-good if you’re PETA or the CIA, but if you’re a somebody like a new accountant looking to be authentic, then this is an important element that must be apparent in your site.

Basically put, you need to help your customers distinguish that you are the authoritative figure for the main content. They want to see that you have written this content personally.

Credentials are always necessary, but so are personal experiences like reviews. Reviews are one of THE best sources of authenticity to this day, you can never go wrong with them.

Unless you see some of the reviews for Ann Summers…yeah I wouldn’t, they’re OTT on details.

Anyway:

Try to turn customers into genuine acquaintances, provide useful information and back it up. If you say you’ve helped many people, show that or if you say you are cost effective, compare yourself.

In an ever-growing digital world, personal connection is scarce, so it can be hard to gain trust. However, by being honest, providing real content and supporting examples you’re already providing you’re genuine and worth the time investment.

3. Trustworthiness

One of the most important things with anything online is generating trust with the consumer or other businesses.

Your content is the key to gaining trust and building a working relationship. Ecommerce websites should definitely take note on this. If people will be providing their billing details and personal information then they need to be able to trust your site.

Everything about an ecommerce website should make the user feel safe. It’s especially important to add an SSL certificate to your site to make it ‘secure’.

A secure website also makes the Google algorithm like you more than your competitors without so it’s a good thing to invest in anyway.

More than 70% of first page results have an SSL too so if you want to be on top, it’s probably best that you build trust and page rank at the same time.

Google E-A-T doesn’t come up in most conversations – but it’s worth being the main topic.

A good way to look at this SEO tactic is the same way that you need to ‘EAT’ to live. If your content doesn’t ‘EAT’ then it won’t perform.

So rather than starving your content, add Expertise, Authoritativeness and Trustworthiness to boost it’s performance.

E-A-T is important. Much more than you think.

You may find this a silly question, I mean who would question trust and authenticity for being important? But there’s more to it.

Basically put, Google E-A-T determines the value of your website. ‘Quality raters’ keep E-A-T in mind when examine your content and make sure it provides what they came for.

Think of E-A-T as the reason why users would choose you over your competitor, it’s inevitable that anyone would more than likely choose the website that offers authority and trust.

This SEO method has a direct impact on how Google ranks your website too, therefore it’s never a bad idea to implement this tactic.

Google E-A-T vs ‘’Your Money or Your Life’’.

So how does E-A-T affect your site visitors?

E-A-T is closely related to something Google calls ‘YMYL’ pages. YMYL pages are webpages that feature content about medical advice, legal and financial advice and anything that helps you and your lifestyle.

Examples of YMYL:

  • Ecommerce store asking for credit card information.
  • A mum’s chat blog for parenting advice.
  • A blog offering legal advice
  • Health pages, listing symptoms of rare diseases.

High-ranking YMYL pages that you come across display a high level of E-AT. The safer a user feels on the website, and the more content that matches their query, the more it will meet the needs of Google E-A-T regulations.

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Mobile Usability

Let’s talk about Mobile Usability

By Design, Development, featuredNo Comments

Technology, you’re either sick of it or excited by it. Mobiles have become one of the most infamous things about humanity. Since their invention has enabled the world to connect as one.

Mobile phones have shaped the digital world immensely and now, mobile responsive websites rule the Google search results.

In recent studies, researchers found an important factor that many always miss – how the user holds their phone. Yes, it’s all great creating a great user experience but do we really do it for everyone?

People have adapted to the mobile phone profusely, with users handling the device differently to maximise comfort and readability.

phone-users

In this blog, we’ll be discussing which audiences prefer which type of mobile responsive designs. Websites need a mobile view in order to rank effectively on Google and provide a seamless user journey to its users. Have you provided the best UX for the type of customer you sell to? Find out.

49% of mobile users operate the device one-handed.

That’s correct, the majority of mobile users today use their device, one-handed. However, what type of customers would you expect to find in this group?

Firstly, you can expect to find your teenagers and tweens in this quartile. The younger generation has adapted to the quick and effortless use of technology, as they’re the most common users of it today.

If your target customer is that of a younger persona, then it’s key that you research their behavioural patterns when it comes down to mobile responsive design.

Almost half of all mobile users result in using one hand to navigate Google and websites. If you or your web designers are optimising your website, it’s efficient for you to follow the diagram shown.

A large percentage of young users will only use a small section of the mobile screen to scroll; this forms from the bottom left-hand corner into the middle.

hold phones

Mobile responsive websites are predominantly designed for one-handed users.

The green area is the section that is easiest to access. This area is where you should include your CTA (call to action) as it’ll be much easier for the user to reach them. Due to the ease of access, this will prompt them to take action.

Next, you have the orange area, which is the majority of the top of the mobile screen and a small section in the right-hand area. It would be most suitable to include your text or interactive elements here, as the user can still use these areas.

There is a small ‘unusable’ area of the phone at the very bottom of the phone. This is where you should keep other imagery, any elements that the users don’t have to interact with.

You can expect to find your 18-30-year-olds within this 49%. Therefore if you’re in the industry of technology, fashion or social media – you should definitely consider optimising your website for this particular type of mobile responsive design.

36% cradle their phone.

hands holding phone

Within this gap, you can expect to find your 35-55-year-olds, most to which will commit to using one hand to support the phone and the other to navigate.

These mobile users have access to the majority of the mobile screen, especially the middle section. The top left hand and bottom right corners are the least accessible, however, you have most of the scene to work with.

Here you will find your more mature demographics, therefore a lot of industries will need to consider this specific UX design.

You get the most of the screen by optimising your website for cradling phone users, thus accommodating the mature demographic.

Since the majority of the centre is easy to use, it would be easy for you to be innovative with your CTAs and scrolling interactions.

using phone

15% use two hands to scroll

phone holding

A small percentage of mobile users result in using both hands to navigate their mobile phone. This is a small population, however, in this group, you will find over 55s and people who aren’t as familiar with touchscreen mobile phones.

In this category, the bottom half of the mobile phone is the easiest area to use, therefore you should put the most actionable elements in this section. It becomes increasingly difficult to use the site as we travel up the screen.

The older generation is much more patient with technology and therefore will use the majority of the bottom screen and navigate with both hands to ensure smooth movement throughout.

What about left-handers when it comes down to UX design?

All of these percentages apply to the right-handed population however, each of these diagrams is the opposite if they are left-handed. However since 5% of the world’s population is left-handed, it is more advised to optimise your site for right-handed customers. UX design is all about appealing to the general population and providing seamless interactions online.

thumb zone mapping

94% of people hold their phone portrait.

holding mobile

It’s important that if anything, you optimise your site for a portrait perspective rather than landscape. People will use their thumb to navigate most of their phone, remaining in the middle of the screen for the best comfort. It’s best to keep away from using the top and bottom half of the phone, as most mobile users will consider this poor user experience.

6% hold their phone landscape.

using mobile

It’s rare but possible. Some mobile users access their phone for landscape view, using both of their thumbs to navigate. Businesses who are using apps, games or offering a read should consider optimising their site for a landscape perspective. It can be more costly and time-consuming however the end result will benefit your customer. A happy customer means a much more likely sale.

Sometimes people use the entire screen.

Every so often, you will find the minority of users who use a mobile, very precisely.  These people cradle the phone in one hand and use their forefinger to scroll and navigate.

mobile use

These users use all areas of the touch screen, everything is within easy access. This allows for websites to implement elements freely without interactive content being in inaccessible areas. The more screen you have to work with, the easier the mobile responsive websites are to generate.

As you can see, there are many factors to create mobile responsive websites.

As a business owner, you know your preferred customer better than anyone; you know exactly what kind of person you want to walk through your door.

Using that knowledge, search this blog to find the age demographic you want to market towards. There are so many different mobile users, each of which uses their device differently from the other.

If anything, what we recommend as UX designers, is optimising your website predominantly for portrait users and centralising your actionable items.

I know that many people will consider mobile optimisation time consuming and pointless but that’s far from the case. You want to deliver a website that provides a clear and thorough customer journey and if you haven’t provided one, they may go elsewhere.

local campaigns

Google’s Local Campaigns – What are they and how do they help you?

By Business, featured, SEONo Comments

Google Ads introduces a new way to get customers to your storefront.

For people who don’t understand Google Ads itself, local ad campaigns are certainly going to go over your head.

People who are loyal to Local SEO will already understand how this technique can benefit your business by helping people find you in local searches. Local are basically the same, although this is a ‘paid SEO’ tactic.

This form of Google Ads campaign makes it much easier for you to promote your business across the search engine’s largest properties including Google Search Network, Maps, YouTube and Google Display Network.

All you really need to do is add some relevant text, a bid, a few assets and Google will optimise the rest to help your favourable users find you.

How do local campaigns work?

When you decide to set up a local campaign, the first thing you’ll need to define is the shop location you want to display to your customers. You can pre-set this by linking your Google My Business (GMB) account or selecting affiliate locations.

Affiliate locations are extensions that will help you reach consumers when they are deciding what and where to buy. They help searchers find nearby stores that sell your products.

Local campaigns – effective and easy to set-up.

Local campaigns are solely focused on being simple and driving your offline objectives. All you need to do is provide Google with your shop locations campaign budget and ad assets.

Google’s AI (artificial intelligence) will learn your goals and business. The AI will then automatically optimise your bids, ad placements and asset combinations. This is all to ensure you receive optimum performance.

Basically, put a computer will make sure that you get results, crazy eh?

The results you receive will aim to maximise the number of visitors you receive to your shop directly. The campaigns also promote the location of your business across Google’s different platforms.

Where do yourads appear?

Your ads will be approved to appear all over Google’s various properties.

Google Search Network: Groups of search-related websites and apps where your ad can appear. Your ad will appear when someone searches for one of your keywords.

Google Display Network: Your business will appear on various sites across the Internet to users who are interested in your product or services.

Google Maps: As the obvious states, your business will appear on the Google Map when a local search is made.

YouTube: It is frequently ignored when it comes to marketing, but honestly – YouTube can be a great place to display an advertisement for your business.

Localised campaigns are a great start for local business.

What better way to promote your brand by popping up on the search results and websites of interested Internet surfers?

However, we do understand that understanding the fundamentals of Google Ads can be challenging to let alone know how to set up a localised campaign to promote your business.

Luckily, you have these awesome guys called Digital Marketers who do all the complicated stuff for you.

All we need are your budgets and your goals, and we’ll do the rest. We highly recommend considering local ad campaigns if you want to get more customers through the door or ringing your phone.

If paid SEO is your preference for marketing, then feel free to give us a call:

7 Important Google Ranking Factors

By Business, featured, MarketingNo Comments

Does your website have what it takes to reach page 1?

Reaching the peak of Mount Everest isn’t going to happen without the right precautions, just like reaching page 1 of Google! Yes, both are entirely different, but both follow the same principles (in a way, it’s the closest analogy I could think of).

It’s everyone’s goal to reach page 1, and we’re not going to promise that we’ll get you there in a week. However, we can guarantee to get you there eventually. Eventually is the key word though, the length of this ‘eventually’ is all down to your digital marketing commitment and how your website looks.

Google’s algorithm is unpredictable; it continually changes each day without warning anybody. This is the issue many business owners don’t realise – you may be on page 1 now, but maybe not tomorrow.

Geek has the job of keeping up with the trends (sorry Kardashians) to check for what Google is looking for in websites. This way we know how to effectively market a site and get it up the search result pages.

Google’s algorithm is unpredictable; it continually changes each day without warning anybody. This is the issue many business owners don’t realise – you may be on page 1 now, but maybe not tomorrow.

Geek has the job of keeping up with the trends (sorry Kardashians) to check for what Google is looking for in websites. This way we know how to effectively market a site and get it up the search result pages.

So, without further ado, I present the 10 MOST important ranking factors:

1. Metadata keywords

This stuff is explained more in our SEO guide blog; however, for now, this is a KEY contributor to your Google ranking. You will need to optimise your metadata with the keywords that you want your website to come up under.

However, you must do this precisely, don’t go adding every keyword in your industry in the title and description; instead, keep it short and concise. But don’t forget to make sure your titles and descriptions make sense too!

2. Content Refinements

Google much prefers fresh content. Google is always on the lookout for regularly updated content, so much so that it will pay attention to the website who do this.

Having high-quality content is good, but it will need to be updated every month to ensure that your site is noticed amongst the crowd.

3. Linking

Internal or Outbound – links are a critical ranking factor and so why are so many businesses forgetting them? Internal links reference and link to other pages on the same website, whereas outbound links link elsewhere.

Implementing links into your content will get you noticed, this is because Google bots will analyse the information on your site and the connected pages or websites.

4. SSL

Now there are arguments as to whether or not SSL makes any difference to your Google ranking and it a way it definitely does. Google will see your website as ‘secure’ in comparison to a site that hasn’t an SSL certificate and therefore ranks you accordingly.

Users are also much more likely to click on a site that has an SSL certificate. Google alerts the searcher that your website isn’t secure if you haven’t an SSL certificate which will scare of customers, especially if you take online payments.

5. Mobile UX responsive design

In this day and era, people use mobiles much more frequently than computers and laptops – it’s all about convenience. Google ranks website well if they feature mobile optimisation; this is because they know they’ll be of use to an inquiring user.

Websites that aren’t updated to suit a mobile or tablet device will fall down Google’s pages after all new and useful sites have always been favourable.

6. Keyword in URL

Along with keeping the URL as short as you possibly can, it’s always very important to implement your ranking keyword in there too. Google actually crawls your URL also to find out more information about the page and what to rank it under.

It’s important not to stuff all your keywords into your URL as said before, the shorter, the better (in Google’s eyes). It also helps your customer; no user wants to type out a long URL – KEEP IT SHORT GUYS.

7. Image alt tags

Sticking any image on your website to make it look pretty isn’t going to help you get to the first page of Google by any means. Google appreciates imagery on a website, but for images to come up under the right keywords, it requires optimisation.

Implementing the right keywords into your photo and describing what’s in the picture will rank your website. Your image’s alt text can often be left out, remember to do this!

These are 7 of the most important ranking factors; however, these are also 7 of the most commonly missed factors. Google will admire a beautiful, seamless website, but you will also need to carry out these elements. This is all to ensure you remain noticed by the algorithm.

Reaching page 1 either runs on luck or consistency. However, unless you feel lucky and know that your competition is easy to beat, then we need to think about what to do.

Geek has many tricks up their sleeves to get your marketing plans the best they can be. If you need assistance or are curious to begin marketing your site, then we can certainly help.

Click ‘free consultation‘ to get your journey kick-started.

8 Funny and Clever 404 Pages

By Design, Development, featuredNo Comments

Is it a result of procrastination? Or pure genius? Take a look at some fabulous 404’s!

dog 404

What’s the fun in perfection? I mean, we all strive for it, but we can’t really expect it every time.

The same situation occurs in the world of websites. But, as you will discover, many web designers have used their flaws to their advantage.

404 pages are our way of making light of server downtime or user error, however, this is also the perfect time for businesses to get creative.

We’re all clued up on 404 pages, right?

In case you don’t understand this language, a 404 page is an HTTP error message. Let me rephrase that again, it’s the page that shows up when the page you were trying to reach can’t be found on a server.

In most cases, this page usually shows its face when the owner has removed the page, changed the URL or the user has spelt the URL incorrectly.

However, we’ve come across some very interesting and comical 404 pages that we think you will enjoy. Let’s take off our serious faces for 3 minutes and admire these great 404 masterpieces.

Our first contestant is a website design and development company based near Bristol.

Now, I can definitely say that this 404 page is something beyond creative.

No doubt we’ve all seen Jurassic Park® at one point in our life (if not, who are you?) But now, thanks to Nouveller’s 404 page, we get to experience some nostalgia.

OK, eye’s too the left, let’s look at this script. This interactive 404 provides you with commands, which once selected, provide different conclusions.

But best of all, if you type in too many incorrect commands, Dennis himself will pop up with the infamous ‘HA HA HA’ accompanied by his wagging finger.

It’s pretty cool; you’ve got to admit.

2. Centresource

Next on our list is an agency dedicated to a comic 404 page with the oddest choice.

So you’re angry that you came across a 404? Why not punch a moose to show your anger? I mean, I’d recommend other remedies to de-stress but each to their own I guess!

Oh, and we can’t miss the typical tourist rep stating that the park is closed, you just can’t help but smirk – well-done CentreSource.

centresource 404

What a capturing way to make someone who doesn’t understand 404 pages, panic.

Blizzard Entertainment decided to become a trickster by dramatically ‘breaking the screen’ when someone mistypes a URL.

There’s no re-direct, instead, the page is solely devoted to an innovative 404 which is sure to get a reaction.

blizzard 404

4. William Csete

404 pages are full of surprises, William Csete’s website is a prime example. Dare to misspell a URL on the site and you will come face to face with ‘the wrong file.’

Yikes indeed! This is a comical way to scare your users into clicking the re-directing call to action.

Nonetheless, this frightful 404 will stick in one’s mind for the day. Effective marketing or nightmare stimulator?

embarrassed 404

5. RSPCA

The RSPCA has a funny way of covering up the inconvenience of a 404 page…by blaming their dogs!

This heartfelt company never fails to disappoint with all they do for both the dogs and us viewers. It’s quite clever to implement their purpose even in the broken link page.

It’s safe to say if that 404 didn’t pull some heartstrings, then it’s at least going to make you smile!

RSPCA 404

6. Bleugg

Bluegg has gotten ‘down’ with the younger generation by including the viral ‘screaming goat’ within their 404 pages. It makes sense, I mean we all tend to impersonate the goat perfectly when we misspell a URL and land on the 404. 

The informal yet charismatic landing page is sure to brighten up your day. It’s the most straightforward idea yet but gives such hilarity; I’d raise a hand at saying this was pure genius.

Sometimes, it doesn’t hurt to be a little less creative, instead use general knowledge – it may just pay off better!

bluegg 404

7. The Rolling Stones

For the finale, we give you The Rolling Stones! Back when the band were selling their tour tickets, the marketing team decided to get real cheeky yet cunning.

‘What could we make our 404 pages do?’ How about telling the users that they can’t always get what they want? Well, as cheeky as it is it’s advertising The Rolling Stones single and make the user smile.

I think the marketers behind this landing page really stole the show!

rolling stones 404

8. Carwow

It’s not just cars Carwow is astonishing us with. Their 404 page has even gone the extra mile, and this mileage isn’t something we question.

If you land on their 404 page you’ll be greeted with an interactive driving game where you’ll need to avoid everyday potholes and slow traffic.

Fail? Ah well, Carwow will even trust you enough to give you a real life test drive! Check it out.

Have you come across any smart 404 pages?

These were only 7 of the many fantastic 404 pages you can find on the World Wide Web. We haven’t even mentioned the landing pages that let you play minigames and re-direct you to funny YouTube videos.

If these pages haven’t made you smile then I’m hoping that you will impress us all with your ideas!

Remember, there’s always a silver lining. Don’t let a broken link page become a bounce!

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