It’s all well and good having a website that looks good and attracts lots of visitors, but if these visitors are not converting to sales what’s the point? For a website to be effective it needs to be converting. In this article, we have put together some top tips that can make your website convert visitors.

First up you need to make sure that your website is simple, filling a landing page with multiple images, graphics and every relevant and irrelevant piece of content and information may not be helpful. You need to engage with your audience and keep them wanting more. You don’t want to overwhelm them so they bounce back off of the page and onto a competitor’s page.

Just because you think your product is so good it sells itself that doesn’t mean that’s what visitors to your website think. Adding a well-written article or piece of content to your product or service will draw in visitors to your website and if they find out what they want to know on your website chances are they will purchase the product or service from you. Adding a few blog posts on your website that tie in with the product or service will help increase brand awareness and trust in you as a business.

You want visitors to your website to engage with your website, your brand and your company so add engaging elements to the website. Incorporate a mix of photos and videos that connect personally with visitors to your website. The more the visitor to your website enjoys your website, the more likely they will want to purchase a product or service from you.

Make sure your website has a clear call to action – this may seem like a no-brainer but we have seen a worrying amount of websites that rely on the visitor going to the ‘Contact Us’ page to purchase products and services. If you want to enjoy more conversions on your website, lead visitors quickly and clearly in the right direction!

If you would like to know more about how you can get more conversions on your website give us a call – we are always happy to help.

The ‘About Us’ page is one of the most popular pages on many business websites. Visitors get to your site on the landing page and if they want to learn more about who you are and where you have come from they may go on to look at the About Us page, but do they expect to see on this page of your website?

When a visitor goes to your ‘About Us’ page they’re on a fact-finding mission. They want to find out more about you, your story and how your company is made up. People that visit you’re ‘about us’ page want to learn a lot more about you and your business.

This page is an excellent place to give your visitors a real taste of how you are and what your company can offer them. This page is where you can give your visitors the impression that you are a company that can be trusted and that you are a company that they want to work with.

What questions should your About Us page cover?

1. Who are you?
2. Why Should They Choose You?
3. What Do You Do?
4. When Did You Start?
5. How Do You Do What You Do?

However, to make a great about us page it’s not just about answering those questions it’s also about how you do it. You need to explain what your business does in a way that is easy to understand, it may be wise to get someone outside of your company to read the content to make sure they understand it. The biggest mistake some companies make is creating their content in a way that is too techy so the everyday customer can’t understand it.

You need to have photos of your products or services on the About Us page, this helps to show you are a legitimate company and it’s another place to show off the products you have available to the visitor. The content on this page needs to be ‘human’; the visitor needs to be able to relate to it. The content needs to be engaging and interesting. This is where the visitor gets to ‘meet’ the real you.

It is recommended that the ‘About Us’ page is easy to find from the homepage as it is likely to be one of the most popular pages on your website. However, most importantly, you need to have a Call to Action on your homepage. The visitor is likely to have seen what they already want to purchase so when they find out more about you they will fall in love with you and want to buy from you. By having a clear call to action available they will be able to contact you immediately.

By following these top tips you are well on your way to having an ‘About Us’ page that is out of this world!

When you first put your brand new website live did you find you were settling for a domain/website address that you weren’t one hundred per cent happy with because you could really find what you were looking for? Perhaps the domain name you wanted was already taken or you had to pay large amounts of money for it?

If you have been looking for a new domain address and haven’t quite found what you are looking for then your luck could be in – earlier this month a brand new batch of superb urls have come out. Instead of the URL being www then your company name and then com, co dot uk, org or net you can now have www then your company name and it could end with a service you offer.

For example, if you are the White Hart Hotel and www.whiteharthotel.com, www.whiteharthotel.co.uk,  www.whiteharthotel.org and www.whiteharthotel.net had already gone you can now have www.whitehart.hotel as one of the new urls is .hotel.

If you are looking to make your business stand out from the crowd and be remembered then you don’t only need a fantastic website but you also need a website address that is short, snappy and memorable!

Google has said that those companies using the new urls will rank highly on search engines if the content on the site is of high quality and matches the name of the site. So, using our earlier example of www.whitehart.hotel – if the website was not a hotel but was in fact about a football team called the White Hart, this would not rank well in search engines. Google stresses that Content is still King, the content must be unique and of high quality but the content of the site must match the services stated in the url.

Currently, there are around 400 different URL options including endings such as company, football, hotel, accountant, limited, management, marketing, photography, shop, wedding and so much more.

If you have been thinking about a new url for your website give us a call. We can help find the right url for your business!

1. Stale Website & Design

As the Internet grows, which it constantly does, so does the technology that makes it even more dynamic and responsive. It’s important to have a fresh, clean website which is up to date. Web users can tell amateur websites from professional websites, so it pays to get fresh designs from a qualified, experienced web designer.

2. Old content which is years out of date

Having out of date content on your website does portray an unprofessional image. When customers visit your website they want to fulfil their need for the information  on your products and services. Fortunately all of the websites we build have a content management system so you can keep your content relevant and up to date.

3. The website has no way to convert

Having hundreds of views a week is great but website visitors who just click through your site and then leave are essentially no different from a window shopper.  Make sure there is a ‘call to action’ visible on the website so you can convert these visitors into customers.

4. Long page loading time

With broadband speeds getting faster by the day, web users expect sites to load promptly. If they don’t…..well there are millions of other websites to view.It’s simple; if your site doesn’t load fast people will leave.

5. Your website isn’t optimised for Mobile use

With the explosion in the past couple of years for smartphones and tablets, this has created an entirely new sector in web browsing, with 40% coming from a mobile device. If your website does not cater for those people, you’re cutting out a large chunk of potential customers. If you have any of these 5 common problems and would like to discuss your requirements in more detail, please don’t hesitate to get in contact. We will inform you of what we can do to get you in a better position to use your website to its full advantage.

A smartphone is as close to a magic wand or lightsaber as exists outside of the dimension of fantasy.

Recent research indicates that 7 in 10 people own a smartphone in the UK. The same group has to project that 78% of mobile user will have a smartphone by 2016.  That’s just about every person who isn’t a small child or old age pensioner that’s in a nursing home. Here’s another way to say that: Essentially every one of your prospects and customers has a smartphone. Allow me to spell it out for you: If your business isn’t ready for mobile it’s a dinosaur waiting to become extinct.

Here are two important first steps so your business will avoid extinction by mobile:

1. Get your online information optimized for local search.

This is critical for a comprehensive online strategy, but mandatory for mobile because mobile searchers are often trying to literally find a business. If I’m in and hungry for pizza, you want me to find you in my local mobile search for “pizza places in Peterborough.”

2. Decide whether to invest in a mobile site or a mobile app;

either one will get your business ready for mobile. Here’s the difference:

App: A software application that downloads to and resides on a customer’s mobile device.

Downloaded information, like an article or podcast, that can be used later without an Internet connection.

3. Disadvantage:

Updated information, like today’s menu or discount, has to be downloaded and will likely take longer to present than a mobile page.

Mobile site: Your website condensed for the smaller mobile screens. When your regular URL is requested from a smartphone, the mobile site presents automatically with the most important elements and fewer graphics. In other words, form follows function.

4. Advantages:

Most mobile sites cost less than most apps to create, update and maintain, and a mobile site icon looks just like a mobile app icon.5.  Disadvantages: Most mobile sites aren’t as sexy as most mobile apps. And just like your regular website, a mobile site cannot be used unless the device is connected to the Internet.