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100 years of graphic design – how has it evolved?

By News, ResourcesNo Comments

Graphic design never stops evolving – even as we talk about it right now.

 

Graphic Design is the apex factor for a successful brand and business awareness. The two, compounded words of ‘graphic design’ were first published in 1922, the name created from the skill to combine both images and text. The idea was to develop attractive advertisements and promotional material through two different media.

Although founded in 1922, the actual trade has been around for quite some while. This blog will be discussing how graphics has shaped and evolved over the past 100 years. Thanks to human and technological influences, it sure has dramatically changed since its first ever use.

1906 – Xerox®

To begin with, Xerox® existed to produce photographic paper, to provide to printing and graphics companies across New York. Although their growth wasn’t revolutionary, they did contribute to the evolution of graphic design in the fact they invented many technologies, which soon came to be of great importance.

Xerox brought ‘The Graphical User Interface’, the computer mouse and Ethernet into existence. The GUI was the introduction of visually interacting with a computer using features such as windows, icons and drop-down menus implemented with modern, operating systems.

xerox-906-printer-graphic-design
expressionism-graphic-design

1910 – Expressionism Graphics

Soon after the Arts & Crafts and Glasgow movement of visual design, Expressionism arrived and made way for distorted illustrations for advertisements with faces and landscapes being designed in an ‘odd way’, all in attempt to provoke emotion. After 2 years of developing upon this movement, Vorticism soon briefly made it into the trade of graphic design, this style greatly reflected the impressionistic concept.

1920 - Mass evolution

In the early 1920’s the idea of digital media was progressing rapidly and it came to people’s attention that it was forming from the 500-year old traditions of printing, commercial publishing, advertisement developments and photography – along with some idea implementation from influential designers.

Herbert Bayer founded the ‘printing and advertising’ workshop known as ‘Druck und Reklame’ around 1925, and from there, the Bauhaus design was an influence to his working style.

mass-evolution-graphic-design-timeline
new-typography

1925 – New Typography

Back in 1925, when everyone was introduced to the moment, it brought graphics and written information to the top, becoming recognised throughout Central Europe.

This method of design involved organising the advertisement as a blank page in which blocks of content and imagery were arranged in oddly, positioned compositions. Immediately publishers and printing agencies adapted on this style to make smaller media advertisements including business cards and brochures for magazines, opening the world to a whole new perspective of ‘graphic ‘design’.

1930's - Art Deco

Art Deco was a colourful and playful style of graphic design back in 1930. Featuring abstract designs and print, this was an admirable era for the graphic industry.

1945 – Late Modernism

This style derived mostly from art made after World War II and within the 21st century. This phase was considered to be one of the ultimate methods of modern art yet; artists were predominant that work still had an element of cubism and expressionism in all graphics work, creating emotional designs and following an almost ‘futuristic’ approach towards illustrations and content.

1950 – Pop Art

The popular, vibrant style of pop art really did have heads turning back when this form of graphic design came into play. This form of illustration was designed to reflect the culture and traditional views towards what art should be, influencing a lot of self-innovation and expressive attitudes from designers. A lot of character and unique personas were developed within this period and graphics were brought to life for the first time.

1975 – Postmodern Graphic Design

Around this year many designers began implementing modernism into their designs, especially agencies that focused on architectural and product-based services. Around this stage, designers began to violate the rules of grid patterns and explored the use of historical and ornamental elements to create unique, design concepts.

1990 – The introduction of Photoshop 1.0

After Photoshop 1.0 came into existence, there was a change in graphical design forever. Imaginative and effective images with a polaroid aesthetic came into existence. The posters for Jurassic Park and Mastercard®’s logo were invented through the use of the Photoshop application. The new design software allowed users to implement effective colours into their designs.

Controlled chaos and new simplicity also began around this time, leading to developers beginning to modernise their designs Colours and morphology were used cleverly to portray certain ideas and produce charismatic graphic designs.

2000 – Modern Graphic Design

From the year 2000 and to present, graphics has introduced advanced and complex applications. It also introduced ideas for creating mesmerising and cleverly thought of designs to promote businesses and events. This design approach presently has introduced the concepts of modern-day PhotoShop. The style compounds separate images to create unique masterpieces unique to a set business.

Overall, graphic design has come a long way, and it’s been the help of independent entrepreneurs and excellent art styles that have helped shape the individualities produced by graphic designers. Although the name of this trade wasn’t invented until 1922, its progression has been around since BC times, and it continues to adept furthermore every day.

Looking for printing work? Well, welcome to the modern and innovative approach. Speak with Geek Designs today.

Are Consumers Receptive To Advertising While Travelling?

By Marketing, NewsNo Comments

It’s important to know your audience. The question is, are commuters paying attention?

 

Digital marketing, it’s such a vague name yet such a diverse subject. Although you’re actively promoting brand awareness through digital strategies, there is a lot of sociological research behind the end product. Every company tweet or Facebook status, every catchy slogan; they all exist because of a digital marketer. However, with great brand recognition comes great responsibility.

Understanding the commuter.

Every day people are on the move with a mobile device, whether they’re on a train, bus or cruise ship. The real question for digital marketing experts is ‘how engaged are they with online advertisements?’

There is no insight on Google showing what form of transport a user is on, nor how many paid attention to an ad while on the move. We have to make sure we become innovative and cater for all possibilities.

While commuting, the attention of a user is shorter than usual; even the typical attention span is only 8 seconds.

It is crucial that your advertising strategy is concise and eye-catching from the first reach. Whether it’s colour choice, easy navigation or clear objectives, your advertising needs to be better than good. If you want to achieve an effective ROI from a commuter, you need to plan.

But, let’s be real here. How engaged are our mobile customers? When speed walking to work or waiting for a bus, there usually is a set amount of time available for the customers to use for Internet browsing.

However, although they have time, whatever they look at or are looking for must be brief and straight to the point; otherwise, you will lose your potential customer permanently. Digital advertisements must have small content and headlines that are punchy and straightforward. Your wording needs to demonstrate your product or service in a limited amount of characters to ensure it catches your persona’s eye.

What is your user looking for?

While people are on the move, the time they spend looking at their phones to make their journey faster is when you need to put together the best, most captivating advertisements.

Customers will be looking for something entertaining or practical; therefore you need to create something that catches their attention immediately. Businesses spend millions researching ways to accommodate the short window of interest of commuters. Companies aim to produce the best marketing techniques for travellers to prompt sales.

60% of mobile audiences were aware of adverts during their travels. The results help us to understand that the public does take an interest in advertising.

Although few people will be sleeping or reading, most of your ideal customers will be passing the time by using their phone. During this time, you have to consider your best marketing ideas to generate as much interest as possible.

The most difficult audience to unravel is the younger generations, this is because they have a diverse taste in what they find appealing due to the influence of technology. When advertising to younger generations, you need to provide an advert which is visually capturing. You will need to use bold titles that scream ‘offer’, or something that is recent and relevant. To achieve the best engagement, you should publish holiday offers and brand awareness in the early morning. Inspirational posts, images and news should be scheduled in the evening.

Research. Plan. Publish

You can make commuters into valuable customers; it just takes patience and creativity.

 

Although people are highly active on mobile phones during travel, it is much harder to market these audiences. With an unpredictable attention span and such strategic planning needed, marketing to commuters is harder than you think. We have three rules; first, you must consider researching your persona then work out their typical day-to-day routine. Next, you will need to plan how you aim to promote your business and get it noticed by the travelling user.

Lastly, when you think you have considered every aspect, publish your work and be patient for results. If the results aren’t what you expected, take a look at what you could change about your approach and test the theories.

How does Google spend your Google Ads budget?

By Business, NewsNo Comments

What if I told you that artificial intelligence is in control of your GooglAds expenditure?

Wait, a robot is in control of your money? Yes, that is true, but do not panic!

Google Ads has helped generate brand awareness and deliver promotional offers for business for many years. Most of us already know that the budget determines how successful your Ads will be. However, as 2017 come to an end – Google changed the way in which Ads work.

Google decided to transform the way in which you use your daily ad expenditure. The search engine will double your budget at will if it believes you will reach a sufficient amount of customers. The good thing is that Google will only increase your budget if it feels it’ll be worthwhile.

 

  • 2.1 Billion Users Worldwide

 

  • On average, every 77p spent, businesses make £1.53

 

  • Google Ad Manager, Google Ads and Google Marketing Platform for achieving different goals

Paid search, how does it work?

I mean, surely it is worrying knowing that Google is managing your expenses but, it knows what it’s doing. I’d say, look at Google as your reliable business partner. Google isn’t out to steal your money; it wants your Ads to succeed. Therefore it will match your budget and the number of people you aim to reach.

Google previously went with your fixed budget, but now it has changed to manage it at its own accord. However, how does it handle your money? The artificial intelligence has been programmed to understand your Ads and how to keep a reasonable budget.

Allow me to explain further.

 

Let’s say you paid Google £200 to reach a set amount of customers; Google may double this to £400. If it believes you will have greater success with an increased spend, it will change your investment.

Although Google has always been able to increase your budget, this figure used to only stand at 20%. Since the update in Google Ads, we can now say they’ve maximised this percentage to 100%.

Think of the Google AI as your business partner.

 

The real question to anyone, however, is, how much do you trust Google’s AI? Will you be willing to let an online algorithm determine the budget of your Adwords? Well, many entrepreneurs do believe in the system’s rules and think we should. If you see that Google has chosen to spend more than you bargained for – results will show.

Google's Over-Delivery

This introduction to duplicating budgets is called ‘over delivery’ and it can be pretty cost-effective. How is this so? Well, if you think about it there can be days where your primary key word is searched by thousands of people and that day would be when Google decides to up your budget to reach optimum potential.

There will also be other days were only 100 people search for your key term which then means Google will not tamper with your set budget – this is all in attempt to make sure you get the most out of your money, they don’t like you to waste any of it and no use it all for that matter.

Are you starting to get the gist now?

 

In further detail, you can expect your budget to rise significantly when Google acknowledges a peak day for your target consumer. In this scenario, you will undoubtedly see results from the investment change.

However,  Google’s AI also notes when a specific day may not be valuable for you, in this case, it will underspend. But before you worry, this doesn’t mean you won’t hit as many people as intended. You will still have the same ‘reach’ goals; Google is just looking for ways to improve your Ads.

It takes a lot of time and research to understand the full fundamentals of Google Ads as this is why most people employ an expert to deal with them. Ads need to be successful for you to have a compelling ROI and although Google is looking to make money anyway, it will extend or reduce your budget to help you get the best results.

Now for the cautions

 

Despite the benefits we’ve discussed, Google is sometimes only perceived to be in it for themselves. After all, Google is a business, and businesses want to make money. Although you may find yourself receiving increased awareness, you may be spending more than you need to.

Taking up an Ads campaign is a gamble in itself, there will either be a high ROI or none at all. Whether you have an over or under delivery is down to how nice Google is willing to be with your budget.

There are mixed opinions towards using Google Ads, and in theory, no conclusions are wrong.

Google’s AI is in control of your Ads, and although it has superior intellect, there are no natural reactions. If Google wants to double your budget, it won’t think twice, and you will have to accept it. The problem is, you may not always get the results you wanted.

 

Seek a professional to manage your Google Ads

With the new, 100% ‘over delivery’ update, Google AdWords has created a minefield for everyone. Where once you were safe with a minor 20% increase on the cards, Google now has full control over your AdWords.

However, don’t go assuming Google is working against you, It isn’t. it is obvious, they do want to make money themselves, but they help their customers while doing so. They need to keep their name in the good books. You shouldn’t assume their way of handling things is incorrect, we'd call it difficult.

6 UX Considerations – Google’s First Mobile Update

By Design, NewsNo Comments

It’s all about the user experience.

 

Mobiles are now the most popular devices for browsing the Internet. The quick and seamless use of phones to help find instant information has made this invention a global phenomenon. With mobile phones in power, businesses have needed to adapt their websites and SEO to benefit mobile device users.

Online audiences who visit from a desktop computer have access to a larger screen, making navigation easier. However, as for mobile users, we must position content and images to fit inside the space displayed on a mobile screen.

What does it take to have a mobile-optimised website?

Converting a website to a mobile-friendly site requires precision and time.

All information and pictures must fit together well, yet not disrupt the desktop appearance. UX (user experience) is presently the most important factor to consider with any mobile website. The customer needs to be able to navigate your site with ease; otherwise, they’ll bounce off your website.

Let’s talk about UX

 

UX stands for ‘user experience,’ the subject follows the public and their responses to using a website. The concept focuses on users familiar with a particular product or service. UX design aims to identify what interests, keeps and turns away visitors from a site.

User experience involves planning a website’s aesthetics, creating seamless interactions and gathering topics of interest from users. Websites should try and include relevant information on the site to entice consumers to stay.

There are six primary factors to consider when creating a website influenced by UX. When a user visits your site, your webpage needs to be valuable to their search; otherwise, they will click off your page. The more a user does this, the higher your click-through rate will become. Eventually, Google will penalise your website as people are sending a message that it isn’t interesting.

1. Useful

For your website to achieve potential buyers, you must be providing instant information that is useful to a user's search query. If your site shows no promising results upon first impressions, then you are guaranteed to receive a high click-through rate. A high click-through rate which will lose you, potential customers and ranking. Always ensure your website is relevant to your consumer’s search engine enquiries.

2. Desirable

Aesthetics are a vital attribute to consider when creating your website. With today’s generation, visuals are much more preferred - this is because people have a short attention span. Whether it’s your logo, headlines or content, all aspects of design must be customised to entice the reader. Correct emotions must be conveyed to sustain customer attention. Colour psychology also plays an integral part in this area of UX.

3. Accessible

Websites also need to benefit users with disabilities; this can be people who are near-sighted to people with motor problems. Your site needs to be accessible to all visitors, with optional audio descriptions and easy-to-read font choices. There are many considerations when creating a mobile-friendly website; it is critical to research what precautions to take.

4. Credible


For your customers to finalise a sale, they must find your website authentic and dependable. All your information provided must be factual, and the HTTP should be changed to an HTTPS to make your site more secure. With personal information being made more secure, consumers are more likely to confirm a sale with your website. Confidentiality plays a big part in gaining trust with customers, enhancing the likeliness of a transaction.

5. Locatable


It should be easy to find what people come looking for on your website. You will lose the customers if they can't find what they're looking for almost instantly. Links and sitemaps should have a careful design when creating a mobile version of your website. The user will see less; therefore, you will need to guide them to the pages they’re looking for in a limited amount of space. Easy navigation of your website is what keeps audiences engaged – if your content is hard to read or isn’t aligned correctly, they'll bounce off.

6. Usable

Your website needs to be easy to use, mobile users, do not have time to figure out how to use a site if they’re after instant information about a product or service. When considering UX links must be easy to use and navigate to and from effectively. Customers expect simple layouts which are clean and concise; therefore website design for a mobile platform must be carefully thought out.

Now, take a look at your website – is it the best it can be?

 

Overall Google has now prioritised mobile users; therefore, all websites must now ensure that they are mobile friendly. UX is becoming even more critical with people using mobile phones while on the move – everything must be laid out simple yet effective and it’s all up to your UX initiative to transform your website to benefit the mobile population.

 

GDPR – It’s not as scary as you think!

By News, ResourcesNo Comments

Who knew that 4 letters could temporarily turn the world upside down? 

 

No doubt you’ve noticed the countless posts and opinions on the new GDPR regulations. You may have even seen people panicking on social media, asking for help, writing their wills and bombarding their advisors with phone calls.

But is GDPR as bad as people make it seem? Allow us to tell you how it really is.

 

Understanding the rules of GDPR (General Data Protection Regulation) can be puzzling, there are so many big words flying around, and people are saying one thing and meaning another, and it really is exhausting. But, that’s why we have put together a blog which describes the new GDPR in a much simpler way. Gone are the days of worrying, instead allow us to help you understand how to abide by this new rule in less than 1,000 words.

You are a curator of personal data, not the owner.

Hellen BeveridgePrivacy Lead, Data Oversight

What is the General Data Protection Regulation? 

Let us dispell the rumours. 

The EU is soon implementing a new Data Protection Act, which will impose hefty fines and penalties on companies that don’t follow the rules. This update will provide customers with the ability to have a say in what businesses do with their data; including their emails, phone numbers and postcodes.

The introduction of the GDPR law aims to be able to provide the public with more freedom, allowing them to control how companies manage and protect their data. Social media apps use personal data for their services and analytics to help them improve further or make their app more user-friendly – however, with this new law, these businesses will need to be extra careful with how they share that information.

The EU is hoping that this toughened enforcement will help grow and improve on the emerging digital economy.

The region wants to prevent incorrect exploitation of data online and instead insist that businesses look after their client’s information otherwise the fines could reach millions dependent on your yearly turnover.

When do you need to prepare by?

You should ensure your company is compliant with GDPR by May 2018 where it will come into full effect. If you’re worried, you can request help from legal professionals to make sure you meet all the correct standards. However, you can quite easily manage the regulations yourself.

However, despite the uproar of worry, nearly a third of companies are not preparing for this new law. Around 28% of companies are ignoring GDPR preparations.

Who is affected by the new GDPR rules?

Companies which control or process data on a constant basis are viable for the approaching, GDPR law. Businesses like this would include companies of a charitable nature, to government facilities.

However, IT professionals who are managing the information will be eligible to follow this new ruling. Whether the controllers and processors are outside of the EU or not, they still need to play to rules of the EU’s new GDPR law to remain free from penalties.

What counts as personal data under the eyes of GDPR?

The EU has recently expanded on the list of personal data factors. With the new regulation, you will need to make sure that you safely store contact details. You must always gain the consent for you to use data, and let the customer know how you plan to use it.

What is the right

to be forgotten?

People have the right to demand their data to be removed at any time. This request may be that they no longer wish to receive information or need your service. You should always suggest an ‘unsubscribe’ or ‘opt-out’ CTA.

Your customer can also ask for you to erase their information permanently. In this case, you must terminate any info you have on the other party.

What do you do

if you suffer a data breach?

If this event occurs, your company must inform the Data Protection Authority. Let the DPA know if you believe client information is at risk of breaching rights and freedoms. You must make sure you do this within 72 hours of becoming aware of the circumstances. Failure to do so could, unfortunately, result in the pending fine.

However, within this time frame, you must ensure you tell the owner of the details that their information is at risk. Failure to comply with this could result in an impressive £20 million fine. or the authorities may request your worldwide revenue ROI; whichever turns out to be higher.

Schema – What is it and how does it help your website?

By News, ResourcesNo Comments

Wouldn’t it be great if everything in life was easy? Well, Google wants it that way too.

Schema markup has a purpose to describe web pages to Google in much more detail. This helpful resource provides many advantages, which ultimately improve a website’s conversions and relevancy. Overall Schema does more than describe a page; it helps Google understand what it means. 

Why would my website need Schema?

The Schema tool is primarily an HTML markup, which helps to explain your website pages in more detail to Google. It also betters the metadata when it appears on a search result page.

One example includes Schema adding a thumbnail image next to your meta-description.

An icon makes your link more engaging and entices users to visit your website before others. There are many other options available including; star ratings, calorie counters and additional visual information to make your site stand out against others.

Snippets, such as Schema, help search engines understand what your company does, who you are and information about your services/products.

The schema tool helps Google determine what your content is describing. For instance, if you use the word ‘grease’, it will let the SE know you’re on about the condiment instead of the movie.

Schema proves hugely beneficial for your business and improves the chance of website conversions.

What examples are there of Schema?

  • News – If your business focuses on promoting news stories, this markup tool could be ideal for you. The markup will identify the headline, dateline, date of publication and author.

 

  • Articles and Blogs – This is the blogger’s dream schema markup. Google will be able to identify your headline, genre, word count and page numbers.

 

  • Movies – Talking about an upcoming film? Movie Schema Data will allow you to show up with a title, name of the producer, buy or rent option and more.
  • Recipes – Do you want to rank for recipe searches? This Schema markup tool distinguishes a thumbnail image, steps, cook time and calories.

How could Schema help your business?

If you want to stand out above your competitors, then it’s essential to introduce Schema into your digital marketing.

The markup will highlight your webpage against all other search results, especially as the topic is immediately evident. The Schema tool dramatically helps with your SEO and enables you to rank for specific genres and keywords.

With Schema, you can add more information to your meta description, providing a compelling display of your web page.

However, despite its success rating only 1% of websites have Schema consolidated into their HTML. Not many companies have taken advantage of the full benefits Schema offers; however, it could advance the rating of your business significantly.

Websites, which have integrated Schema into their domains, rank four positions higher than sites who have refrained from using Schema.

The Schema technique is slowly beginning to portray the benefits it offers and if you think about it, will you more likely to click on a link with a picture example? Of course, you would. When we search for something on Google, we are usually engaged by the information-heavy search results. Usually, we pay attention to the page with a Schema markup at the top of the page in Google.

So, where do you start with a Schema markup?

Schema.org is the website which hosts these markups. You will need a shared understanding of HTML to know how the tool works; Schema has a principle in place to help users understand.

Your web pages have an underlying meaning that people understand when they read the web pages. But, search engines however, have a limited understanding of what you are discussing on your website pages

By adding additional tags to the HTML of your web pages you can help search engines understand your content better.

For example – tags that say “hey search engine, this information describes this specific movie, place, person or video” -and the application will display it in a useful, relevant way.’’

If you include Schema.org into your HTML, then this will significantly help the search engine to uncover what your website describes.

You can then add information into your snippet including images, pricing information and customer rating – all to promote your business purpose even further.

To conclude Schema, this integration is proven to be the best form of assistive snippet for search engines.

By increasing the ranking of your website and promoting your products/services in more detail, you are guaranteed to achieve better results regarding audience and reputation if you incorporate Schema into your site.

The Schema markup is an attractive and eye-catching way for your website link to stand out on a SERP.

New Domain Names Let You Tell The World More

By Business, Marketing, NewsNo Comments

New Domain Names Let You Tell The World More

There are hundreds of new domain names available for your business, previously you could have .com, .co.uk, .net and a few others but new domain names allow you to tell the world more about your business – by just your domain name.

.Company

Having a website address that ends with .company shows the world that you mean business, no matter how big or small your business may be. The word company is universally understood around the world so why wouldn’t you want .company at the end of your web address? We recently purchased the website address for Creative Content Company, they were www.creativecontentcompany.co.uk and now they are www.creativecontent.company – a great domain that works really well for that business.

.Pub

Own a pub, bar or club? How about the new domains that end .pub? There are loads of White Hart pubs across the UK so why not get ahead of the crowd by purchasing a .pub domain? You can use the website to keep your regulars up to date, to increase your fan base or to attract new drinkers to your establishment.

.Direct

If you are an online shop, a wholesale distributor or any company that sends products directly to customers then .direct is the domain for you. This is a no-nonsense domain name that shouts directness with no faffing.

.Deals

We all love a bargain, every day hundreds and thousands of consumers are trawling the internet, credit card to hand, ready to purchase your products. .Deals are like a red rag to a bull when it comes to discount codes, coupons and sales offer up for grabs. A .deal domain name is a place on the internet for those looking for the bargains they crave.

These are just some of the example domain names currently available. There are hundreds of new domain names available such as .luxury, .city, .club, .guru, .expert and so many more. If you are keen to get a domain name that stands out from the crowd give us a call and we can advise you on the best domain name for your business.

Get Your Brand Noticed Online in 2015

By Business, Marketing, NewsNo Comments

Get Your Brand Noticed Online in 2015

One of the most important parts of digital marketing is ‘online branding’ so we have put this article together so you know how to get your brand noticed, online in 2015.

You Need a Website

Nearly every man and his dog go online to research products and services before they purchase them. On the website they expect to see details about the product or service, they want to learn about the company from the About Us page and they want to be able to contact the company easily to find out more or purchase the goods or services they are desperate to have.

To make sure these potential clients come to you, you need to make sure your website stands out from the crowd, it needs to be completely flawless when it comes to functionality and site navigation. If a website loads too slowly or the visitor to your website can’t find what they’re looking for, they’ll be off as quickly as they arrived.

Don’t Be Pushy

If the potential client comes through your website and decides to give you a call, don’t be pushy. Build up a relationship with them, become their trusted friend and show you care about them as a person, not just your next sale. A great way of building up this relationship through the website, before the client even calls you, is through blog posts. You can create blog posts talking about the services you offer and how these help people but also ‘How To’ guides and top tips for your potential customers. If a visitor to your site sees that you are keen to help through your website they’ll be sure to trust you on giving you a call.

Have A Strong Online Brand

It’s not all about the website; you need to have online branding elsewhere too. This could be your logo on your customer’s websites and your supplier’s websites. Using social media is an excellent way of ensuring your brand makes noise so make sure you are on the right social media platforms for your brand and that you are using them correctly. Most importantly make sure all your ‘brand voices’ match and that at every point you are talking in the same language, as one brand.

If you would like to know more about how you can get your brand noticed online in 2015 give us a call; when it comes to websites we are always happy to help!

New Names Equal New Opportunities

By Business, Marketing, NewsNo Comments

New Names Equal New Opportunities

Back in November last year there were just twenty-two domain name extensions available and now there are hundreds with new names being added all the time including ones that are specific to your industry, location and interest.

After almost three decades it can be hard for new businesses to find domain names, all the best ones are taken leaving a struggle to find a domain name or company name that suits what the business offers. With new domain extension names available there is an increased amount of choices for company name and domain names which also encourage innovation to create some really cool domain names for businesses.

Why would businesses want the new domain names though?

With the new domain name extensions you can attract new customers through hundreds of new targeted domains. It is now possible to get a domain name for your business that tells potential customers exactly what you do and you can use the region and city domain names to target potential customers in your area.

Brand new domain name extensions allow you to improve your chances of getting the web address that you really want. Beat your competition to getting the best possible domain names by contacting us directly; we can order a domain name on your behalf.

The new domain name extensions also allow your domain name to be memorable as well as standing out from the crowd. For example Peterborough.cafe – the shorter the domain name the easier it is for your customers to remember later on.

You can also purchase multiple domain names that can hold separate websites, landing pages or direct your traffic through to existing websites. The more ways your customers can get to you the more customers will find you so open up the front door, back door, the windows and even the roof of your online business to get more customers wanting your products and services.

Contact us now and we can advise you on the best domain name for your business – you’ll be surprised how cheaply we can get the domain name of your dreams!

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COVID-19

As a result of the developments of the Coronavirus and the Prime Minister’s statement, Geek Designs will be following the advice and all staff will be working remotely. The business will open as usual, but for the safety and well-being of our team, their families and of course, our clients, like many other businesses in these unprecedented circumstances, Geek Designs will operate remotely until further notice.