Can you be sure of the difference between a digital agency and a creative one?
The question every business owner has asked themselves – shall I hire a digital agency or a creative agency? In the beginning, we know (and so should you!) that every company needs a new website, social media accounts, branding, essentially all the building blocks to get your brand out into the big wide world. However, that’s where the age-old question is triggered. Is there one agency which is better than another?
So, why the confusion between digital agencies and creative agencies?
Even before the creation of the internet, new and existing businesses have been using creative agencies. Using their artistic flair and creative imagination, it was their role to deliver all artwork, colours and branding needed. Essentially, what a creative agency would do is aid those who have a business idea but have no clue how to sell or brand it.
However, as time has changed and with the dramatic rise of the internet, a new game has entered the field. Marketing. Digital Marketing has become a distinctly technical activity. Not only does it incorporate branding, but also requires the understanding of the magical (and ever-changing) concept, SEO. Otherwise known as search engine optimisation.
Therefore, it is with no surprise that there has been total confusion! Business owners and directors not knowing who they should turn to. On the one hand, they could go to a creative agency who can provide them with graphic design services. But they could also go to a digital agency who could offer them social and search engine dominance. Sadly, it wasn’t and perhaps isn’t, as clear cut for everyone. Therefore, let us end this confusion once and for all!
What is a Digital Agency?
A Digital Agency helps business with elements such as PPC ads, website design, web development, e-Commerce and the minefield that is SEO. They will usually have an in-depth knowledge of the tools which are critical in ensuring success. From the little tweaks to an online advertising campaign to building websites that will display animations in the blink of an eye! As well as complex, multi-layered checkouts on an e-Commerce website, to anything in between!
- Search Engine Marketing (SEM)
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Content Creation
- Lead Generation
- Website Design and Development
- Email Marketing
- Mobile Campaigns
- App Development
It goes without saying that digital agencies are a vital aspect for any business that is looking at excelling in this digital age. More often than not, companies will know to create an advertising campaign. Yet, lack the technical know-how to actually do it.
Overall, a digital agency can offer solutions to marketing efforts. Whether your businesses goals is to rank higher in Google search results (SEO), increase your ROI (PPC advertising) or capture your audience’s attention online (Web Design). Regardless, the job of a digital agency is to refine and optimise your existing marketing efforts tailored to your business.
What is a Creative Agency?
In simple terms, a creative agency will be the team of people responsible for the visual elements of a brand. Think of all the design that goes into marketing a product, service, or company – that will be the job of a creative agency.
- Colour Schemes
- Email Design
- Packaging Design
- TV Ads
A creative agency is certainly a different beast. They are considered artsier, more imaginative based – what people know as the good old-fashioned design company. They would have no idea how to use software such as Google Analytics or Google AdWords. In fact, digital marketing is a foreign word.
Well, it may not be foreign, but it is certainly not the focus. Most of the time, creative agencies to do not see marketing efforts as a concern! Instead, by creating eye-catching designs, striking logos and beautiful branding, a company can attract customers.
Overall, a creative agency is full of brand experts who create all the graphic and visual designs that are needed to define a service/product.
It’s safe to say, the definitions have become blurred. So, let’s combine the two!
So back to the question at hand. Shall I hire a digital agency or a creative agency? Well, as you can probably tell, there is a strong case that the two agencies should combine themselves. Businesses require that creative flair, yet also the know-how of the technical elements to be seen in front of the right audience. A company may go to one or the other, but does that have to be the case? Do you HAVE to choose between them both?
Well, no. It is clear that there no perfect definition of what agencies can or cannot do.
Here at Geek, it is safe to say we can offer both. Therefore, for all those business owners running around not knowing which one to go to still. Let us embrace your business, offer it that vital online presence and sell it to the world. We can provide you with creative designers that work hand-in-hand with our technical wizard digital marketing team in beautiful harmony. We will ensure that we keep your brand integrity consistent in every channel where you decide to dominate.
Therefore, if you’re looking for a digital AND creative agency, get in touch with Geek.