Debating whether to start digital marketing? Got some burning questions?
As digital markers, we very much use to questions being thrown at us left, right and centre, and we are always happy to help! But, over our years of experience, we have noticed a few specific questions that continually pop up when discussing digital marketing.
So we thought we would pull back the curtain and reveal some of the behind the scene digital magic. We’ve compiled our top 5 digital marketing questions that we believe should help you if you are thinking of beginning your online branding transformation. (But, before you ask, no not them all! Duh, we can’t give away all our secrets!).
Without much further ado, our top tips – just for you!
1. “As a small business, would I really benefit from digital marketing?”
YES! No matter how big or small you are, if you have a business – you need a website. And what does a website need to help it make money? Digital marketing, of course. By branding yourself, you are widening the net of potential customers and amplifying who sees your business.
There are many different aspects of digital marketing – all of which at Geek, we are masters of. From social media marketing, content marketing, SEO and email marketing, paid advertising, the list goes on!
But whatever service you choose, the role of digital marketing is to help get you to be seen among the large crowds online. Whether that is on social media or search engines – marketing builds your brand’s awareness! Through effective digital marketing, you can rise through the ranks of Google and reach the podium of results and attract new leads.
2. “Is email marketing still as effective?”
Do you still receive emails in your inbox? Email marketing may be considered out-dated with other platforms such as social media – but emails are still very much as useful as they always been. If you ponder about it, it could be the most effective!
Think about it – you’re not posting on social media hoping some of your followers will view it, or posting something on your site hoping someone will visit it – you are delivering directly to their inbox. Even if they don’t open, they’ll see your name in the subject line!
3. “Does social media actually help a business?”
Most definitely! It has been proven time and time again, business after business that it does! In fact, not using social media could potentially harm your business. Having an online presence is expected of any company these days.
You can connect with customers; increase awareness about your brand and drive traffic to your website. Social media is no passing trend. In fact, more people follow brands on social media than celebrities! Move over Kim K – businesses are here to break the Internet.
Furthermore, by having an active social media page could lead to social spreading. One person may like your post, then their friend sees this, then their friends, then there’s and so on! See why we say social media is a very effective tool?
4. “What social media should I be using?”
Well, this depends on numerous factors. Starting with, what are your business goals? Are you a B2B or BCB business? The target audience of your business will determine which social media platform you use.
If you are a B2B business, so you wish to be targeting other companies – LinkedIn is the ideal choice for you. On here you can mix with other companies in a similar business sector as yourself. However, if you are looking to target customers, other platforms such as Facebook and Twitter are better suited.
If you are a BCB, it is also essential to identify your customer’s persona. Are they a young or old demographic? Are they male or female? All these may seem irrelevant to you, however, to digital markers, these are the ingredients to concoct the perfect marketing plan.
Each social media platform has a different target audience; therefore, by understanding your customer, your marketing will be more successful.
5. “How long does it take to see results with digital marketing?”
Finally, our most commonly asked question…and, to be honest, there’s no definitive answer. But, there’s one thing for sure, digital marketing isn’t a one-time thing. It isn’t overnight. It is ‘in it for long haul’ marketing. Anyone who tells you they can get you fast marketing results is usually up to no good!
Of course, with paid advertising, results can be seen quicker – however, with organic work, it can take anywhere between 3 to 12 months. Plus you’ll gain significant competitive advantages that your rivals can’t beat just by coming along with a bigger budget! You will get your foot in the door, build awareness and achieve meaningful results.
Remember: digital marketing is a marathon, not a sprint! You gotta keep on runnin’!
The likely case that if you’re thinking about these questions, you probably need a digital marketing plan creating! So, why not contact a Geek today?
We can help you build a bespoke strategy for your company and help drive traffic to your website.
But, if you have any more digital marketing question – you have to come and visit us for those all those special secrets.