We can’t live without human interaction, so why do we forget about it online?

People are social creatures, so much so that entrepreneurs brought social media to the World Wide Web. This invention was to connect people during their time online.

Businesses now utilise the applications for their marketing purposes and why wouldn’t they? After all, there are billions of people to promote to that you can reach with a simple ‘publish’ button.

Digital marketers have spent years learning about the trends of social media. They study the algorithmic behaviour of popular social media sites and how to use them.

Marketers like us, look for the best way to create a winning campaign that defies competition and earns business conversions. However, for every winner, there is a loser.

But how do you stop yourself from being on the losing side? Well, the answer to that is through emotional marketing.

I’m not on about putting up a status saying that you’re sad then ignoring everyone who comments questioning why to build the attention, I mean strategic, emotional communication.

Why should you use emotion?

Facebook is predominantly homeowners and family-orientated users, businesses have only just started coming apparent in the last few years and recently Facebook tried to reduce this.

Last year Mark Zuckerburg (founder of Facebook) decided to make companies pay to have their content seen as he aimed to prioritise human-interactions.

Studies have shown that emotional content scores higher in popularity tests amongst Facebook users.

If you can relate to people’s personal issues and experiences, then your post is more likely to receive attention.

How do you demonstrate emotion online?

The fear of missing out: FOMO ‘the fear of missing out’ has always been an influence in business promotion and sales as nobody wants to be left out.

We are constantly admiring our neighbour’s new car, a person’s beautiful new outfit and the technology other people have without even realising it.

By convincing people that your product/service is something extraordinary and in high demand, you can create engagement in mass amounts. But the trick here is to be persuasive, not pushy, make your customer believe in your product.

Get them curious: Ah curiosity, the perfect bait to get a lead. Humans are prone to curiosity, we all want to know what’s what and what’s next, we don’t like the unknown.

If you want to grab people’s attention, ask a question, using a shocking title or add suspense to your campaign.

Sometimes it works to even stray away from professionalism and offer something interesting and engaging to your audience whether that be ’10 of the more awesome tips’ or something relevant to your industry but informative rather than ‘sales-like’.

Get them curious: Ah curiosity, the perfect bait to get a lead. Humans are prone to curiosity, we all want to know what’s what and what’s next, we don’t like the unknown.

If you want to grab people’s attention, ask a question, using a shocking title or add suspense to your campaign.

Sometimes it works to even stray away from professionalism and offer something interesting and engaging to your audience whether that be ’10 of the more awesome tips’ or something relevant to your industry but informative rather than ‘sales-like’.

    Hi, my name is and I work for . We'd love if you could send a marketing pack to , our postcode is .

      Hi, my name is and I work for . We'd love if you could send a marketing pack to , our postcode is .