Five things to consider when redesigning your website
It is recommended that you redesign your website every 3-5 years, however, when it comes to redesigning your website there are lots of things to consider. In this article we cover the top five things you really need to think about. These are Content, Blogs, SEO, Website Optimisation and Social Media. Read on to find out more
When redesigning your website have a look at the words on each page, sit back and read the content as someone that doesn’t live inside your business and try and see if it still makes sense to your customer. If you’re not sure get a friend outside the industry to have a read and see if they can understand what you’re trying to say. Have a think about your keywords and the location you want business, make sure these are in your content but don’t fall into the trap of ‘keyword stuffing’ – the content still needs to make sense.
If you don’t have a blog on your website then make sure that you add one on when you redesign your website. A blog is ideally updated once or twice a week with fresh, unique, engaging and high quality content. This could be articles about new services you offer, industry news, top tips or how to guides. By updating your website with an article every few days it will show Google you are an active site and these articles (of 300-600 words) will help your website move up the rankings on search engines.
There is no point having a website if nobody is going to see it, you need to get your website SEO optimised. This is not a one off service but instead an ongoing service of small changes to your website to make sure that search engines like what they see and help your potential customers find you.
4. Website Optimisation
As with SEO, you need to make sure that your website gets seen. Would you spend lots of money on glossy brochures showing off your business to leave them to get dusty in the garage? If you don’t get your website optimised that is exactly what you are doing with your website. Making changes on the back end of your website, behind the scenes can really help make your website look more attractive to search engine spiders.
5. Social Media
It is reported that more and more people are going to social media sites like Facebook and Twitter to ask for recommendations of services and products, instead of going to search engines like Google. It has never been more important to get your business onto social media sites to help attract more potential clients. We have seen clients making huge impacts on search engines just through using social media platforms like Google+.Make sure you put links to your social media pages on your website when looking at a website redesign but more importantly, if you are going to link from your website to a social media platform, make sure that platform is in use; otherwise your customers won’t be interested.
For more top tips on redesigning your website give the friendly team at Geek Designs a call, we are always happy to offer guidance, support and advice.