Do you want your Facebook page to stand out from the crowd? Here’s what to consider.
If a user lands on a Facebook page that looks drier than the Grand Canyon, we both know that they will have no interest in hanging around. However, a business page with engaging content, fresh imagery and humanised interaction, defies all competition.
Out of Facebook’s billions of users, at least one person will come across your page at one point, and you will need to make sure you keep their attention. But how do you do this? Well, we will need to make your page an appealing and consistently updated environment that maintains curiosity. As more and more businesses begin to develop on Facebook, competition is on a persistent rise and this is where your page needs to outdo them all, and by following our advice you’ll be able to do just that!
We have provided a few tips on how you can make your Facebook page a captivating Facebook sensation, however as social media marketers ourselves, we understand that more will be needed to ensure your reputation can be the best it can be. What we’ve decided to do is guide you, as a reader, in the right direction to starting up an admirable Facebook page, however, to progress its success, this is where you may need our expertise.
Don’t create a personal profile for your business, keep it professional
The list of problems associated with building a personal profile as opposed to a business page is endless. Without a business page, you’re missing out on all of the content creation tools, paid promotional opportunities and analytical data that Facebook kindly provides.
But, the worse part?
A profile page means that potential customers must send a friend request to interact with your business, and who would really want to add ‘Mcdonalds’ as a personal friend and such? Without a Facebook page, you can’t measure your success and failure, and in order to generate an effective social media presence, you will need insight data to see how you’re performing.
Add a recognisable profile picture
Your business’s profile picture on Facebook could be a determining factor of whether users view your page. Maybe you do not have one, or perhaps it’s unprofessional – if so, users will choose your competition. For instance, search ‘hairdressers’ on Facebook. Some sellers will be brought up. Imagine that you’re in a rush, and glance at the first two. One thumbnail is a logo; another is a blurry, old photo of hairdressers. Which one would you choose? It’s almost as though your potential customers are looking at your business through a shop window before they determine whether they would like to go inside. Your company’s profile picture is a shop window – it must be appealing for Facebook browsers to click into it.
Choose wisely. Your profile picture is shown in search results, pictured at the top of your Facebook page and its thumbnail image gets displayed next to your posts in people’s feeds. When choosing, remember that Facebook frequently changes its picture dimensions. As of publication, your profiles picture displays at 170×170 pixels on computers and 128×128 on smartphones.
Add a call-to-action
A Godsend feature for hopeful businesses, Facebook’s call-to-action button is a great way for marketers to drive more traffic to their website. But what is a call-to-action button? Many great Facebook pages have links that might say ‘Book Now’, ‘Sign Up’ or ‘Watch Video’. Each can be customised with a destination URL or a piece of content of their choosing, directing potential customers to their website or content.
In this techno world, people like easy. People do not want to spend a long time searching. Links such as ‘Book Now’ at the top of your Facebook page are especially important; instead of wasting time searching for a way of contacting the company, your potential customer can click such a link and be directed straight to it.
Post photos and videos
Today, visual content is a must for an online presence –, particularly for social media channels. Statistics can prove this. According to the figures, it is 40 times more likely that photos or videos will be shared or engaged with on social media than any other types of content. People enjoy the imagery. For many people, only seeing written material can feel quite mundane. A Facebook user scrolling through their newsfeed is much more likely to miss a post that isn’t complimented with an image – I know I have. Images capture your audience’s attention and are also appealing for your followers to see.
While photos are an excellent way of capturing moments – and are captivating stimulants for those scrolling through their newsfeed or your page, videos are also an essential factor of social media. Studies report videos as the ‘main disruptor’, with 24% of marketers naming it as a top priority. At the top of many great businesses, the page is a button that says ‘Watch the video.’ ‘Watch the video’ is an engaging call-to-action that Facebook allows brands to add to their pages. It is becoming one of the most popular ways to consume content.
Determine the ideal timing and frequency for your posts
The times in which you decide to post and how frequently you do so plays a significant role in your engagement. Failing to post enough will leave your page looking less reliable and less authentic. Post too often, however, and people will get sick of having their feeds flooded with your content. Having thought out a well-written post, you don’t want to risk falling to the bottom of the timeline without many people to read it. Web designers like us are aware of when what and how frequently to post – a reason that using professionals is strongly advised.
Using professionals is also particularly helpful if you do not have time. Social media requires much of your time and effort – with professionals, your Facebook will be endorsed with compelling posts that all of your followers will see.
Does your Facebook page follow our guide? If the answer is no, we can help. Whether you’re struggling to find the time to generate posts, or aren’t receiving the gratuity that you deserve on Facebook – a professional team is recommended. Social media is a valuable marketing tool for your business – use it wisely.