Keeping your audience engaged with your website
Your website is the most important marketing tool you have. In a world that is becoming online, the way in which your website looks is crucial for any business. To stay current in this dynamic, growing world of technology, we recommend that your website is redesigned at least every two years. For your annually updated website to maintain its rank each time it’s redesigned, a variety of tips are implemented. Platform selection, competitor analysis and consistently blogging are all important factors that will increase your websites ranking. Make your website redesign worth the time spent on it – without a highly ranked site, your newly refurbished site won’t even be looked at.
Throughout this blog, your knowledge will be enriched on the tips and information needed for redesigning a website, and the way in which your ranking can be influenced.
Using the right platform
Beginning your website redesign, the foundation of your site must be carefully considered. Choosing which platform that you construct your website on is critical. A platform that is straightforward and suits your business best is favoured. Our platform (see where we built it at geek.design/website-demo) is easy to use for novices and gives you full control of your website. By clicking on the link above, you can sign up to a 15-minute free demonstration of our platform.
Some businesses might not be suited to our platform. If you’re in need of e-commerce systems or a website that is focused heavily on database, platforms such as WordPress, Magento etc.
Importance of updating your website with fresh content
Possibly the most vital aspect of your website is your content. Failure to update it regularly will lose you traffic in abundance. Take shopping, for instance. When browsing in stores such as Next or John Lewis, you expect there to be new stock constantly. Do you think these shops would be as big if they had the same clothes or products all year round? Constantly bringing out new fashion and products maintains their audience’s attention. The same goes for your content – you must consistently update it to maintain your audience’s interest. If you’re not active, how will potential customers know that your business is running?
Do you have any pets? Does your fish swim to the surface of your pond or its tank, knowing that it is feeding time? Think in marketing terms. Generally, your pet fish expects to receive food consistently at a certain time. However, if you stop providing food for some time – for e.g. in winter – your fish won’t be waiting at the surface expecting it anymore. When my colleague stopped feeding his fish for two weeks, he noticed that at their usual feeding time, they’d be in different places of his pond – they’d lost interest. Apply this to your website. Keep feeding your customers new content. New blogs, a new design – without this, like my colleague’s fish; your customers will be found in other places.
Is it time that your website is redesigned? These simple tips are recommended for a highly ranked website.