LinkedIn is the online forum for professionals and business – if your website looks good, so should your company page.

With over 500 million users and TWO new members each second, LinkedIn is the world’s largest professional network. Out of the population, the potential of people finding your profile is high – in fact, a whopping 80% of LinkedIn members want to connect or follow companies.

LinkedIn allows your business to boost the presence of its services to professionals both local and international. Amidst the abundance of LinkedIn members, you must maintain a killer LinkedIn profile. Your page encompasses your brand, and your website – a good site and LinkedIn page go hand in hand. If you want to generate the best online presence, a professionally designed website sets the foundation for your growth. Without a successful site, your business isn’t ready for LinkedIn.

If you own a website that you’re proud of, then carry on reading my friend. Having a dated, unresponsive web page that doesn’t appeal to customer demands won’t appeal to 500million professionals. Engagement and conversions will be almost impossible if your professionalism isn’t reflected in your online ‘shop window’.

Once you have completed your website, that’s when we recommend ‘strutting your stuff’ to the expert-only social media platform. Following these tips will help you generate leads, establish partnerships and create brand recognition – LinkedIn is an invaluable social tool for your marketing strategy.

Deliver Good Content

The content you submit to LinkedIn must reflect that of the professional nature you’ll find on LinkedIn. The slightest hint of informality is quite often picked up upon, and this is where you’ll experience negative backlash. What you need to do is detect your customer’s ‘pain’ and provide a solution in your posts.

Share content that is engaging, sparks a conversation or debate, don’t bore your readers with promotional material. When sharing information regarding your company such as industry-related news or service announcements, ensure the consumer benefits from the information.

Submit blog posts, slide-shares, podcasts and articles devised by company colleagues and keep your followers updated with job opportunities or relocations. Always put your audience first, post content that enriches a customer’s knowledge, teaching them how to solve problems or improve on their skills.

Target Valuable Connections

So you know what you want to post about, but who do you want reading your content? This is where you take advantage of LinkedIn’s targeting filters. Small businesses can aim their posts at a specific industry, company size and job roles of an individual. This way you can target the customers who would most likely invest in your products or services.

For example, a post from a printing company in the UK advertising brochures might prefer to appear in newsfeeds of businesses with less than 100 employees that are UK-based. Aiming your content at specific individuals will make your marketing efforts more successful. Expressing matters that reveal your company’s services, as a solution to your target customer’s issues will certainly drive them to invest.

Used sponsored updates

By promoting your employees to create and complete a LinkedIn profile, will help the development of your business. Encouraging your staff to maintain a LinkedIn account that includes relevant photos, content and information on your business will help get your brand out there. The more employees you have using LinkedIn, the greater the connection and page visitors you’ll receive, thus driving your LinkedIn engagement.

Asking your employees to market the business and generate organic interactions will help you take your business further. A personal profile with a photo, reassures connections that they are indeed, human. A customer is more likely to approach a company when they can see that the employees are friendly and reputable.

Give A Face To Your Employees

By promoting your employees to create and complete a LinkedIn profile, will help the development of your business. Encouraging your staff to maintain a LinkedIn account that includes relevant photos, content and information on your business will help get your brand out there. The more employees you have using LinkedIn, the greater the connection and page visitors you’ll receive, thus driving your LinkedIn engagement.

Asking your employees to market the business and generate organic interactions will help you take your business further. A personal profile with a photo, reassures connections that they are indeed, human. A customer is more likely to approach a company when they can see that the employees are friendly and reputable.

Track Your Progress

Your company page includes useful analytical data, showing changes in the size and performance of your LinkedIn follower community. You can access this data at any time to see how your shared content and page is performing. You will be able to see demographical information as well as location and job titles of your visitors.

Use these insights to start posting content that your most common audience wants to see. LinkedIn analytics allows people to view their content, analysing how many people have seen, interacted or hidden your efforts.

LinkedIn provides great opportunities:

Your marketing skills and motivation will help you to put together the best LinkedIn profile. Now that you’ve got an aesthetic website, it’s time to promote your work to the professional customer base. LinkedIn is only of the most reliable platforms for coming across industry-leaders and businesses, which is why you need to ensure you are prepared to market on the social site.

Geek Designs spend hours researching new updates and news regarding LinkedIn and its algorithms, helping businesses to prosper on the social media platform. If you are stuck on how you plan to transform your LinkedIn profile, then leave it to our expertise.

    Hi, my name is and I work for . We'd love if you could send a marketing pack to , our postcode is .

      Hi, my name is and I work for . We'd love if you could send a marketing pack to , our postcode is .