Google Ads introduces a new way to get customers to your storefront.
For people who don’t understand Google Ads itself, local ad campaigns are certainly going to go over your head.
People who are loyal to Local SEO will already understand how this technique can benefit your business by helping people find you in local searches. Local campaigns are basically the same, although this is a ‘paid SEO’ tactic.
This form of Google Ads campaign makes it much easier for you to promote your business across the search engine’s largest properties including Google Search Network, Maps, YouTube and Google Display Network.
All you really need to do is add some relevant text, a bid, a few assets and Google will optimise the rest to help your favourable users find you.
How do local campaigns work?
When you decide to set up a local campaign, the first thing you’ll need to define is the shop location you want to display to your customers. You can pre-set this by linking your Google My Business (GMB) account or selecting affiliate locations.
Affiliate locations are extensions that will help you reach consumers when they are deciding what and where to buy. They help searchers find nearby stores that sell your products.
Local campaigns – effective and easy to set-up.
Local campaigns are solely focused on being simple and driving your offline objectives. All you need to do is provide Google with your shop locations, your campaign budget and ad assets.
Google’s AI (artificial intelligence) will learn your goals and business. The AI will then automatically optimise your bids, ad placements and asset combinations. This is all to ensure you receive optimum performance.
Basically, put a computer will make sure that you get results, crazy eh?
The results you receive will aim to maximise the number of visitors you receive to your shop directly. The campaigns also promote the location of your business across Google’s different platforms.
Where do your ads appear?
Your ads will be approved to appear all over Google’s various properties.
Google Search Network: Groups of search-related websites and apps where your ad can appear. Your ad will appear when someone searches for one of your keywords.
Google Display Network: Your business will appear on various sites across the Internet to users who are interested in your product or services.
Google Maps: As the obvious states, your business will appear on the Google Map when a local search is made.
YouTube: It is frequently ignored when it comes to marketing, but honestly – YouTube can be a great place to display an advertisement for your business.
Localised campaigns are a great start for local business.
What better way to promote your brand by popping up on the search results and websites of interested Internet surfers?
However, we do understand that understanding the fundamentals of Google Ads can be challenging to let alone know how to set up a localised campaign to promote your business.
Luckily, you have these awesome guys called Digital Marketers who do all the complicated stuff for you.
All we need are your budgets and your goals, and we’ll do the rest. We highly recommend considering local ad campaigns if you want to get more customers through the door or ringing your phone.
If paid SEO is your preference for marketing, then feel free to give us a call: