Make Your Website Convert More Visitors
It’s all well and good having a website that looks good and attracts lots of visitors, but if these visitors are not converting to sales what’s the point? For a website to be effective it needs to be converting. In this article, we have put together some top tips that can make your website convert visitors.
First up you need to make sure that your website is simple, filling a landing page with multiple images, graphics and every relevant and irrelevant piece of content and information may not be helpful. You need to engage with your audience and keep them wanting more. You don’t want to overwhelm them so they bounce back off of the page and onto a competitor’s page.
Just because you think your product is so good it sells itself that doesn’t mean that’s what visitors to your website think. Adding a well-written article or piece of content to your product or service will draw in visitors to your website and if they find out what they want to know on your website chances are they will purchase the product or service from you. Adding a few blog posts on your website that tie in with the product or service will help increase brand awareness and trust in you as a business.
You want visitors to your website to engage with your website, your brand and your company so add engaging elements to the website. Incorporate a mix of photos and videos that connect personally with visitors to your website. The more the visitor to your website enjoys your website, the more likely they will want to purchase a product or service from you.
Make sure your website has a clear call to action – this may seem like a no-brainer but we have seen a worrying amount of websites that rely on the visitor going to the ‘Contact Us’ page to purchase products and services. If you want to enjoy more conversions on your website, lead visitors quickly and clearly in the right direction!
If you would like to know more about how you can get more conversions on your website give us a call – we are always happy to help.