New domains are out…
When you first put your brand new website live did you find you were settling for a domain/website address that you weren’t one hundred per cent happy with because you could really find what you were looking for? Perhaps the domain name you wanted was already taken or you had to pay large amounts of money for it?
If you have been looking for a new domain address and haven’t quite found what you are looking for then your luck could be in – earlier this month a brand new batch of superb urls have come out. Instead of the URL being www then your company name and then com, co dot uk, org or net you can now have www then your company name and it could end with a service you offer.
For example, if you are the White Hart Hotel and www.whiteharthotel.com, www.whiteharthotel.co.uk, www.whiteharthotel.org and www.whiteharthotel.net had already gone you can now have www.whitehart.hotel as one of the new urls is .hotel.
If you are looking to make your business stand out from the crowd and be remembered then you don’t only need a fantastic website but you also need a website address that is short, snappy and memorable!
Google has said that those companies using the new urls will rank highly on search engines if the content on the site is of high quality and matches the name of the site. So, using our earlier example of www.whitehart.hotel – if the website was not a hotel but was in fact about a football team called the White Hart, this would not rank well in search engines. Google stresses that Content is still King, the content must be unique and of high quality but the content of the site must match the services stated in the url.
Currently, there are around 400 different URL options including endings such as company, football, hotel, accountant, limited, management, marketing, photography, shop, wedding and so much more.
If you have been thinking about a new url for your website give us a call. We can help find the right url for your business!