- Website design
- Bespoke framework
- Revisualise brand imagery
- Business cards
- Compliment slips
The Abbey Group is a family run business based in Cambridgeshire, the group operate nationally building a solid portfolio in property investment and developments as well as providing innovative produce, logistics and renewable energy solutions. Geek Designs was approached and tasked by the group to rebrand the company visuals both brand image and online presence.
We made multiple trips over to their offices – diving into the world of The Abbey Group we was able to gain a strong insight into the families outlook upon the business and on-going ethos. Our newly gained insight provided a strong push for the direction of the new logo mark, creating an understated ‘A’ mark with soft font pairing that could be diversified by colour variations for the different collectives within the group.
Colors & Material
The website operates as a showcase rather than a marketing funnel.
The group works upon residual business with select clientele however required a revamp in order to showcase their portfolio, which has been produced with a minimalistic, user-friendly design. The website has been build around a slideshow format with minimal content, strongly complemented by smooth transitioning and subtle animations throughout. With a strong-direction in mind from the group, we tailored and developed a bespoke framework to fulfil the client's design requirements, implementing a simple CMS to enable on-going content-based updates from the client.
Less really CAN be more.
Since the launch we have been working with the group to refresh and re-launch all paper-based materials, transitioning to the new brand. Business cards and letterheads were produced for all group sectors. Again following minimal styling, the subtle accenting within the design didn’t end digitally with the printed material featuring a hand silver foiled accent to the logo mark. Providing an understated, luxurious-spin to their minimalistic image.