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I know you’ve been looking – so here’s the easy way to understanding SEO. 

This abbreviation will be an important part of your successful digital business – but what does it mean?

Search engine optimisation (SEO) for short is a big part of every business you see on Google (so, yeah billions).

When you have a website made, SEO is the stuff that will come with it. Basically put, search engine optimisation is the optimisation of websites to help Google understand what it’s about.

However, today we want to help everyone understand it.

SEO is one of those things you are never ‘fully knowledgeable’ in, this I because every day it changes. Just like the creator of Photoshop, even he says that he isn’t an expert on his own app.

Don’t fall for these ‘SEO experts’, it changes every day and I don’t believe they’ve become an expert on the new changes after 24 hours. Therefore what you need to look out for are the digital marketers who know how to use SEO.

So, for you SEO rookies we’re going to tell you all you’ll need to know and ensure that you remember it by putting it in the simplest way.

Okay so entrepreneurs, competitors and interested readers, here’s your guide to SEO:

I mentioned it briefly – but what is SEO?

Yes, we know what this stands for, but what is it? SEO is the ‘stuff’ that web designers and digital marketers (or your brave-selves) will implement into a website to allow Google to rank your pages.

Google is a robot, it relies on digital information to process everything and SEO will break down what your website means.

Without SEO, there is no website, well it isn’t on the Google search engine anyway.

SEO is made up of keywords, locations and conjunctions (connectives) that help rank a website under these terms. However, throwing in every keyword you can think of is a bad move.

This is where ‘SEO strategists’ ensure to implement SEO the best way. SEO takes time, research and forward thinking, this is because you want the best SEO for your site.

Onsite SEO

Now, this SEO will be what you find on your website. This is one of the most important optimisations, this is because you’ll need onsite SEO to get your pages ranking.

Also known as metadata, you will need to put together keywords that generate a concise yet short ‘title tag’ and keywords that form a slightly longer yet clear description.

Metadata is what your users will see on the search engine results pages (SERPS). This data will be ranked by Google and tell users what the link will lead them too.

They’ll end up looking something like this:

Organic SEO

You may have seen these two words around quite often and it’s important to consider them. Organic SEO is a mostly ‘free’ way of getting your website noticed by the customers you want.

Unlike paid methods of optimisation, organic SEO typically requires a one-off payment and a month’s worth of website traffic and conversions.

Basically put, although this sounds the perfect way to get more leads and sales, organic SEO does take time. I know many of you don’t want to spare time, however, in the long run, you will see the result you were promised.

So what options of Organic SEO do you have?

Well, there are many, but there’s only one type I want you all to focus on for now and that’s Local SEO.

Local SEO

Let’s say you’re based in London, there’s a lot of competition there am I right? Well, what local SEO does – it gets your website found in local areas.

Break down the search queries to specific towns or smaller cities will help customers find your business much easier.

Local SEO pages are added to your website, here a digital marketer will optimise the page and content to rank for a local search. For example, a plumber can rank for the keywords ‘plumbers in Clapham’ and come up when a user searches this particular enquiry.

Paid SEO

Also known as ‘Google Ads’, paid SEO is the long process of paying to get results, just as Google wants you too. You have PPC and PPI campaigns that will help you get more customers, however, the headache is that you’ve got to pay.

However, even if you are agreeing to pay for amplified SEO, it’s important that you have a strategy behind your efforts. Often, people will ask a digital marketer for help as they know the ins and outs of a successful campaign – but you can attempt it yourself.

It is always best to ask a professional before you commit to Google Ads because you will end up spending a lot of money on the wrong traffic.

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