All new businesses should be considering social media as part of their overall optimisation strategy. At Passion Digital we integrate social media into all existing services and with the increasing focus by search engines on social media.
As a start-up when considering the various services that you could decide to focus your limited resources on, social media should certainly be your first port of call. Facebook, Twitter and other networks enable your start-up to reach out to customers, influencers and advocates. Your new start-up idea, product or message can reach millions of potential customers within minutes.