The 5 Second Rule and Other Website Tips To Remember
The 5 Second Rule
When it comes to your website you have just 5 seconds to attract the visitor, you need to use this 5 seconds to explain your value proposition and make sure they don’t press the ‘back button’ to exit your website. You need to make sure your site has interesting content and a clear layout that entices the visitor to your website, giving them a reason to stay!
Calling Them In
Have a think about calls to action, how can you call the visitor to your website into your website to do something. The most popular call to action buttons will say something like ‘Buy Now’, ‘Work With Us’ or ‘Request a Quote’. You need to make sure your call to action buttons are above the ‘fold’ of your website so they can be clearly seen – but they’re good at the base too for when the visitor gets to the bottom of the page and wants more.
You Gotta Have Faith
Building trust and faith are critical, especially if you are selling products or services online. Great ways of doing this are through posting guarantees, featuring awards or certificates, having a phone number to speak to a real person and similar. Having trust and faith is what makes people buy from you!
As much as the look and design of your website are still really important, content is and probably always be king. You don’t want visitors to come to your website and see out of date content or a business that isn’t active online so keep the content fresh and your blog posts updated.
Make it easy for visitors to your website to share your stuff with social media and sharing buttons, this will help you create a great opportunity for a brand that creates new customers and help your website to get more sales. However, if you are going to be on social media, be active. Don’t be a robot and don’t do anything.