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It’s all about the user experience.

Mobiles are now the most popular devices for browsing the Internet. The quick and seamless use of phones to help find instant information has made this invention a global phenomenon. With mobile phones in power, businesses have needed to adapt their websites and SEO to benefit mobile device users.

Online audiences who visit from a desktop computer have access to a larger screen, making navigation easier. However, as for mobile users, we must position content and images to fit inside the space displayed on a mobile screen.

What does it take to have a mobile-optimised website?

Converting a website to a mobile-friendly site requires precision and time.

All information and pictures must fit together well, yet not disrupt the desktop appearance. UX (user experience) is presently the most important factor to consider with any mobile website. The customer needs to be able to navigate your site with ease; otherwise, they’ll bounce off your website.

Let’s talk about UX

UX stands for ‘user experience,’ the subject follows the public and their responses to using a website. The concept focuses on users familiar with a particular product or service. UX design aims to identify what interests, keeps and turns away visitors from a site.

User experience involves planning a website’s aesthetics, creating seamless interactions and gathering topics of interest from users. Websites should try and include relevant information on the site to entice consumers to stay.

There are six primary factors to consider when creating a website influenced by UX. When a user visits your site, your webpage needs to be valuable to their search; otherwise, they will click off your page. The more a user does this, the higher your click-through rate will become. Eventually, Google will penalise your website as people are sending a message that it isn’t interesting.

1. Useful

For your website to achieve potential buyers, you must be providing instant information that is useful to a user’s search query. If your site shows no promising results upon first impressions, then you are guaranteed to receive a high click-through rate. A high click-through rate which will lose you, potential customers and ranking. Always ensure your website is relevant to your consumer’s search engine enquiries.

2. Desirable

Aesthetics are a vital attribute to consider when creating your website. With today’s generation, visuals are much more preferred – this is because people have a short attention span. Whether it’s your logo, headlines or content, all aspects of design must be customised to entice the reader. Correct emotions must be conveyed to sustain customer attention. Colour psychology also plays an integral part in this area of UX.

3. Accessible

Websites also need to benefit users with disabilities; this can be people who are near-sighted to people with motor problems. Your site needs to be accessible to all visitors, with optional audio descriptions and easy-to-read font choices. There are many considerations when creating a mobile-friendly website; it is critical to research what precautions to take.

4. Credible

For your customers to finalise a sale, they must find your website authentic and dependable. All your information provided must be factual, and the HTTP should be changed to an HTTPS to make your site more secure. With personal information being made more secure, consumers are more likely to confirm a sale with your website. Confidentiality plays a big part in gaining trust with customers, enhancing the likeliness of a transaction.

5. Locatable

It should be easy to find what people come looking for on your website. You will lose the customers if they can’t find what they’re looking for almost instantly. Links and sitemaps should have a careful design when creating a mobile version of your website. The user will see less; therefore, you will need to guide them to the pages they’re looking for in a limited amount of space. Easy navigation of your website is what keeps audiences engaged – if your content is hard to read or isn’t aligned correctly, they’ll bounce off.

6. Usable

Your website needs to be easy to use, mobile users, do not have time to figure out how to use a site if they’re after instant information about a product or service. When considering UX links must be easy to use and navigate to and from effectively. Customers expect simple layouts which are clean and concise; therefore website design for a mobile platform must be carefully thought out.

Now, take a look at your website – is it the best it can be?

Overall Google has now prioritised mobile users; therefore, all websites must now ensure that they are mobile friendly. UX is becoming even more critical with people using mobile phones while on the move – everything must be laid out simple yet effective and it’s all up to your UX initiative to transform your website to benefit the mobile population.

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