Could you be failing your business by having a complicated website design?
The answer is YES.
When designing a website – sometimes things can get a bit carried away with buttons here, there and everywhere! But, gone are the days where the more bells and whistles your site featured the more ‘cool’ it looked (why did we ever think bright, clashing colours were cool?)
Today, less is more. User experience is vital, and functionality should be your priority. But, we often see sites missing the mark in all 3 areas and making simple errors.
Website design is crucial to the success – or failure – of a business’s online presence. So, as we are generous here at Geek, we thought we’d explain some of the websites don’ts we see the most often, so you can check your site and see if it’s committing these sinful acts!
The 7 most common (and irritating) website design don’ts:
Let’s kick things off with bad navigation
If you have been in a long queue (we live in Britain, of course, you’ve been in a line!) you’ll understand how much patience people have – not a lot. So when it comes to a website, there is very little forgiveness if it does not work.
If your site has hard to find navigation, customers will not have the time to try and figure out where it is and how to progress through your website. Instead, they’ll leave and find what they are looking for elsewhere!
User experience and accessibility is key to a website’s success, so when designing your site, menus should be clear and distinct – don’t make it more difficult than it should be!
HaRd tO ReAD tEXt…
Good website design will take into account the contrast between the background and the text colour. No sentence should take more a few seconds to read and hindering this could be costing you! Text colour and font style should be simplistic. Yes, those fancy, fun and quirky fonts do look good, BUT NOT FOR YOUR WEBSITE! Sorry, it’s a bugbear of ours…
No more white text on a black background and no more Comic Sans MS – the text on your website is selling your services – wouldn’t you want everyone to read it?
BUY NOW. CONTACT NOW. SHOP NOW = Call to Actions
Don’t tell your customers how amazing and fabulous your services are but not tell them what to do next! Make it easy for them to get in touch. A simple ‘contact us’ call to action, or CTA shows customers you want them to call you. Psychologically, by telling people what you want them to do, means they are more likely to do it even if this is as simple as saying shop now. We know it may sound obvious, but it’s very effective – trust us, one of us has a psychology degree!
Poor Content – tut, tut, tut!
Yes, you may have a beautiful website, perfectly designed and looks just the part. But, if it doesn’t have relevant content, then this all becomes worthless.
You don’t need to drone on about your years of experience in the trade or how big your clients are – write content for the person reading it, not your company.
Like we discussed earlier customers have very little patience when it comes to searching. If the information is not easy to find and you’re not describing the service you offer – you should consider a content refresh.
List all your products and services on ONE page
Sometimes less is more, and this certainly goes for products pages. If you sell many different products or offer multiple services – having one page with everything in one big list is a big no-no! Instead, break your products down into smaller categories. This helps customers go straight to what they want, instead of scrolling getting less and less patient.
Links that go nowhere – AKA Broken Links
When we are doing our research (noooo, not scrolling through Amazon for the latest deal) we often find buttons that when clicked go nowhere. In the business, this is what we call a ‘broken link’. If your site is riddled with these, visitors will begin to believe your website is inactive and hasn’t been updated in a long time.
Broken links are easy to fix and make a big difference.
Finally, and by no means least, not including the trusty search bar
Did you know that 40% of people agree that a search the most important feature on a website? Well, by not including one within your site design you could be turning potential customers away. A search bar is a simple, yet useful tool that allows customers to search for a product.
There you go, they were some (yes, just some) of the most common website design don’ts we are regularly horrified by.
Of course, as with any website design, it is a process of trial and error. What once worked when you launched your site, may not be functional, user-friendly or ‘on trend’ in a year or two. But, have no fear the Geeks are here to help.
So if you have any, and I mean ANY of these 7 website design don’ts, it would be best to call our team. We can help create a website that does scream cool – so get in touch with our forward thinkers.