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What Is A Digital Agency?

The term ‘digital agency‘, is a buzzword that’s too often thrown around and generally misunderstood. Although the term itself seems a reasonably simple concept, there’s still confusion as to what a digital agency actually is, and what it does.

We felt it important to clarify what a digital agency is, and what we do as one!

To put it simply, a digital agency encompasses all types of activity that promote your brand online. At Geek, we manage all aspects of a business’s online presence. There’s no denying that the world’s gone digitally mad. The problem with this is that traditional ways of marketing your business just aren’t sufficient anymore. So, it goes without saying that in this exciting and developing digital age, you need a digital agency to provide you with the vital services to market your business online.

From Web Design and Development to Search Engine Optimisation and everything in between, we’ve got you covered.

What Does A Digital Agency Do?

As a digital agency, design is extremely important to us. When your customers find you, you want to look good, stand out and be remembered. However, our focus goes beyond just the aesthetics of design. We consider the whole customer experience, concentrating on design functionality in order to deliver a seamless user journey across all channels.

Merging creativity with technicality, our innovative designers, savvy digital marketers and technical wizards work hand in hand to build your brand digitally. Whether you’re a start-up wanting to create a brand identity online or are an already established business looking to grow your presence, you’re in the right hands.

What Services Do We Offer?

Although offering similar services, no two digital agencies are the same. But here at Geek, we offer five main services to build your business online.

As a business, if you want to have a digital presence, you need a website. Having a website is the very first step in building your business online. Nowadays, websites need to be visually attentive, as well as providing flawless user experience. Whether you’re after a simple brochure site, or an interactive website that perfectly demonstrates your brand personality, we can help. Our web designers and digital marketers collaborate to create a website that is entirely bespoke to you.

Remember, as a digital agency, we don’t just focus on the design. It’s important not to forget functionality. We work with you to build digital tools that meet your business’s requirements. Our development services include web-based services, mobile apps, and desktop programmes. We’re able to create bespoke CRM systems, integrate software onto your site, and develop mobile-friendly apps that match your e-commerce site. We also take care of interactive elements and animations, aka the ‘cool stuff’ on your site!

I’m a digital marketer – so I may be biased – but marketing yourself online is one of THE most important things you can do as a business (or we can do for you). You’ve got your website as a starting point – excellent – now you need your own unique digital strategy in order to grow. We do everything, from Social Media posts to Paid Aids, to On and Offsite SEO. We’ll always tell you what we think is best for you. Simply give us your monthly budget, and from there, we can devise the most effective marketing plan to get you lead generation and brand awareness.

As I’ve said, user experience is key when creating an identity online. That’s why we offer businesses fully-functional e-commerce websites that provide visitors with a smooth shopping experience from the initial visit, through to the checkout process. Most e-commerce users (about 90%), use their mobile. We all know how frustrating online shopping can be, especially when the site is challenging to navigate, with lack of payment options. That’s why we build a mobile-friendly e-commerce site that doesn’t leave your customers annoyed, but instead wanting to return.

Now, I know I said we look past just the aesthetics of design, but that’s not to say we don’t appreciate how important it is. In fact, our design team works with businesses to create unique logos through to branding packages. Again, when your customers find you, you want to stand out, and you want to be remembered. To aid your marketing efforts, we create consistency across your brand. We create design aspects that can be used across all platforms, and that work seamlessly with your new website.

Back To The Question…

We hope that this has cleared up the confusion surrounding what a digital agency is and answered your question of ‘what does a digital agency do?’. As mentioned, a digital agency does an abundance of things, and every agency is different. We can’t tell you what other digital agencies are specifically offering, but we can tell you what we do and how it will help your business.

So, if you’re looking for a digital agency for all your online needs, get in touch with a Geek!

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