Why your website needs SSL Certificate
According to studies, an estimated 37,000 websites are hacked everyday. More worryingly, this figure involves websites that require debit card details and customer information. Figures also reveal that you are now 20 times more likely to be robbed while at your computer by a criminal based overseas than held up in the street – a chilling fact. Browsing online in your home – somewhere that should be regarded as a safe place – now risks credit card fraud, data crime and identity theft. However, you can protect your site’s visitors. By installing SSL, your site becomes secure. Data that is transmitted over the Internet between your computer and servers is secured, making it impossible for hackers to steal your customer’s information.
What is SSL?
SSL (Secure Sockets Layer) secures data transmitted over the Internet between a computer and the destination servers, whether it’s for a Facebook login, or for entering credit card information when purchasing online. To determine whether a website uses SSL, look in the navigation bar; there are two tell-tale signs. A secure site will contain a padlock with the word ‘secure’, and will use https as opposed to http.
Who should use SSL?
If you want your customers to trust your website, your site needs to have SSL. SSL for websites with e-commerce is especially a must, since a customer’s payment details need to be protected. Besides – an individual will be more likely to purchase from a site that is authentic and safe. 84% of online shoppers express that they abandon a purchase when they realise that the website is insecure. Most Internet users are aware of the potential dangers that submitting valuable debit card information has – with that knowledge, customers are less likely to purchase from an unsecure website. Many websites also require personal details such as a full name and email address – if such is not sent to the correct server, the customer risks identity theft and a hacker eavesdropping. Ideally, all websites should be secure; an unsecure website is almost like an unlocked house. Perhaps, the more valuables that you have, the more riskier leaving your home unlocked will be – similar to websites. The more valuable customer information that is requested is – credit cards being the most valuable – the more likely protection is needed.
How can SSL help my business?
Google wants to make web a safer place – to encourage this, Google says that having a secure site has ranking benefits. Although a secure site has a very small signal within the overall ranking algorithm, with HTTPs, you might see an increase in traffic to your website. The trust and authenticy that is established with a secure site also plays a role in boosting your sites ranking; more customers will use a site that is secure.
Don’t let hackers ruin your chance of potential customers. Be smart; get protected. If you have any queries or questions regarding SSL, do not hesitate to get in contact with our team on 01733 686 100, or at [email protected]
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