AI Marketing Agency Corby
The rise of generative search
SEO has fundamentally changed. People no longer scroll through pages of search results. They’re increasingly asking ChatGPT, Google Gemini and other LLMs for answers, recommendations and businesses they can trust. Ranking on page one still matters. So does being included in the AI answer.
Corby has no shortage of businesses with serious expertise behind them. The problem is that years of experience don't automatically translate into authority online. If your website doesn't make it clear what you do, what you know and why you're credible, AI has less reason to use your business in its answers.
We make sure your business is understood by search engines and AI, so your expertise is included in the answer.
AI needs to understand what makes you credible
Everyone is talking to AI, so your content needs to speak to AI.
How we build visibility in AI search
We don't start by producing more content. We start by understanding what AI can already learn about your business, where the gaps are and whether your expertise is being recognised. From there, we strengthen the information and signals that help search engines and LLMs understand who you are, what you know and when you're relevant.
The goal isn't to chase every change in AI search. It's to build stronger authority around your business and make sure your wider marketing gives AI clearer, more credible information to work with.
Our approach
AI visibility audit
First, we establish where you stand. We look at how your business appears across traditional and AI search, what information is being picked up and where competitors are being recommended instead. That gives us a clearer picture of what AI currently understands about your business and what needs to change.
Define your authority
AI needs to connect your business with the subjects you genuinely know. We strengthen those connections by making your expertise, services and authority clearer and more consistent across your website and wider online presence. The aim is to remove ambiguity about who you are and what you should be known for.
Content architecture
Individual articles won't build authority on their own. We structure your website so important subjects are properly covered, related information connects and your expertise is supported across the site. That gives search engines and LLMs a stronger body of information to understand and reference.
Measure & refine
AI search will keep changing, so the work can't stand still. We monitor where your business appears, how it is being referenced and where opportunities are being missed. We use that information to refine the strategy and keep strengthening your visibility as search behaviour and AI platforms evolve.
The new search results page
Search results don't look like they used to. People are finding businesses through conversations with AI, direct recommendations and AI-generated answers within Google. That creates new places for your business to be found, long before someone reaches your website.
Conversations with AI
ChatGPT, Gemini and other LLMs are increasingly being used to find businesses, compare options and answer specific questions. We make your expertise easier to understand and trust, giving these platforms stronger reasons to include your business when it's relevant.
Generative search results
AI Overviews put AI-generated answers directly into Google's search results, changing what people see before they ever click on a website. We strengthen and structure your content so Google can understand your expertise and recognise when your business belongs in those answers.
GEO doesn't replace SEO; it builds on it.
Understanding SEO, AEO and GEO
SEO
Search Engine Optimisation
SEO is the foundation. It helps search engines find, understand and rank your website when someone searches for what you do. Technical performance, website structure, content and authority all play a part. Those fundamentals haven't disappeared because AI search has arrived. They've become the foundations it builds on.
AEO
Answer Engine Optimisation
AEO is about making your content easier to use when someone wants a direct answer. It focuses on answering questions clearly, structuring information properly and demonstrating why your business is a credible source. The aim is to give search engines and AI the information they need to confidently use your expertise within an answer.
GEO
Generative Engine Optimisation
GEO takes that further. It focuses on helping generative AI understand your business, the subjects you're an authority on and when your expertise is relevant. That means building clear connections between your brand, your knowledge and the information available about you online, giving LLMs stronger reasons to reference or recommend your business.
SEO helps you get found. AEO helps your content answer the question. GEO helps AI understand why your business should be part of the answer.