ZEISS is an internationally leading technology company in the optics and optoelectronics industries. The ZEISS portfolio guarantees its partners and customers true excellence.
A Snippet of
The Requirements
ZEISS asked us for assistance with developing and implementing a new paid digital marketing strategy to promote some of its new nature-based products. Due to ZEISS’ audience, we determined that their products’ focus should be their excellence while visually resonating with their consumers.
YEAR
2022
TYPE
Paid Ads
The Project Process
For years ZEISS focused on European marketing efforts, such as an editorial advertising style, to promote its services. As ZEISS’ competitors, Nikon and Swarovski, began to move onto online platforms, we provided ZEISS with our marketing consultancy, which encouraged them to establish a new marketing strategy that would best suit the UK market to ensure they keep up with their competitors within the digital marketing landscape.
We created brand awareness for their Nature observation range, to which we decided to use Display Ads as the primary strategy. By utilising Display Ads, we wanted to interrupt their target audience’s time on various websites across their web browsing, following them where they hang out online.
Zeiss Victory SF Display Ads
By combining high-quality visuals, core product messaging and descriptions, we could put ZEISS’ ads in front of consumers before they start searching for what ZEISS offer, which is essential for their overall advertising strategy.
So, say a twitcher is searching for specific bird-watching spots, watching videos about the latest bird sightings in the UK or reading their favourite online bird-watching news site. This will trigger Google to display a visually engaging ad focused on ZEISS’ Bird Watching Binoculars on the next website they visit. Is it a coincidence, or is it Geek?
Zeiss SFL 30 Display Ads
