Brand Guideline
We pride ourselves on curating in-depth brand guidelines
Brand Guidelines are your port of call; it is the rulebook for your branding identity. The reference of all references. Branding Guidelines is an all-inclusive brand book — and like most things in the digital age, by ‘book’, we mean PDF — which encompasses your brand’s personality, from establishing logo design, typography, tone of voice and every other element to building your brand identity. Our design team has the skills to respect your brand identity, ensuring your brand guidelines capture the brand identity your company deserves.
Set the standard with your Brand Guidelines
You know your brand’s identity inside and out, but what about your new employees? Your employees will change over time, but your brand will most likely stay consistent and having strong brand guidelines is a valuable tool for setting the standard for the business. It provides coherency for your brand identity, employees, and customers; without the brand guidelines, it allows room for the quality of your brand identity to slip.
The fundamentals of Geek’s brand guideline; are making sure each customer is satisfied by the work we produce, so if your business would like to have Brand Guidelines that keeps the integrity of whom you are, then our design team will endeavour to do so.
Branding Guidelines maintain your brand’s visual integrity
Brand guidelines are worth spending time on, maintaining and updating, as the consistency of your brand identity allows consumers to recognise your brand, bringing in new customers and forming trust with returning customers. Much like fame, brand recognition isn’t built overnight; brand guidelines are the foundations of consistency for your brand identity resulting in recognition within your company’s industry and niche.
Standard Brand Guidelines Include:
- Logo Usage Guidance
- Typography Guidance
- Colour Palette Guidance
- Tone of Voice
You could also include:
- Image Guidance
- Illustrations
- Design Assets
- Website Design
- Social Media Design
- Print Design
- Basically anything your business needs!
Brand Guideline
services in Huntingdon
We pride ourselves on curating in-depth brand guidelines
You know your brand’s identity inside and out, but what about your new employees? Your employees will change over time, but your brand will most likely stay consistent and having strong brand guidelines is a valuable tool for setting the standard for the business. It provides coherency for your brand identity, employees, and customers; without the brand guidelines, it allows room for the quality of your brand identity to slip.
The fundamentals of Geek’s brand guideline; are making sure each customer is satisfied by the work we produce, so if your business would like to have Brand Guidelines that keeps the integrity of whom you are, then our design team based in Peterborough will endeavour to do so.
Branding Guidelines maintain your brand’s visual integrity
Brand guidelines are worth spending time on, maintaining and updating, as the consistency of your brand identity allows consumers to recognise your brand, bringing in new customers and forming trust with returning customers. Much like fame, brand recognition isn’t built overnight; brand guidelines are the foundations of consistency for your brand identity resulting in recognition within your company’s industry and niche.
Standard Brand Guidelines Include:
- Logo Usage Guidance
- Typography Guidance
- Colour Palette Guidance
- Tone of Voice
You could also include:
- Image Guidance
- Illustrations
- Design Assets
- Website Design
- Social Media Design
- Print Design
- Basically anything your business needs!
Set the standard with your Brand Guidelines
You know your brand’s identity inside and out, but what about your new employees? Your employees will change over time, but your brand will most likely stay consistent and having strong brand guidelines is a valuable tool for setting the standard for the business. It provides coherency for your brand identity, employees, and customers; without the brand guidelines, it allows room for the quality of your brand identity to slip.
The fundamentals of Geek’s brand guideline; are making sure each customer is satisfied by the work we produce, so if your business would like to have Brand Guidelines that keeps the integrity of whom you are, then our design team based in Peterborough will endeavour to do so.
For a more in-depth branding cost breakdown, download our pdf document.
Glossary
Web Development
The technical process of building, creating, and maintaining websites, involving the use of programming languages, frameworks, and various tools to design and implement the functional features and interactive components of a website.
Brand Creation
The strategic process of developing and establishing a unique brand identity that differentiates a product or service from its competitors and resonates with target customers.
Brand Guidelines
A set of rules and standards that govern the use of a brand's visual and messaging elements, including logos, colours, typography, and tone of voice.
SEO
Improving the visibility and ranking of a website in search engine results in pages through various techniques and strategies to increase organic traffic and improve user experience.
Copywriting
Written content, such as advertisements, marketing materials, and website copy, designed to influence an audience, generate leads, drive sales, and build brand awareness.
Geek designs were knowledgeable, polite and very helpful throughout the whole process. They often support with minor alterations following our website going live and are extremely supportive. Highly recommend!
Jessica
The CEL Group
FAQs
What is included within the brand guidelines?
Each set of brand guidelines we create is bespoke and tailored to the business’s needs. As standard, our brand guidelines will include the following:
- Logo Usage Guidance
- Typography Guidance
- Colour Palette Guidance
- Tone of Voice
But we can also include instructions on illustrations, stationary, work wear and social media templates.
What is the importance of brand guidelines?
Guidelines enable you to control how other people use your brand, ensuring the visual appearance is always of the highest standard, reflecting your brand as it should. Brand guidelines should clarify to users how various brand elements should be applied to ensure consistency.
Giving every part of an identity purpose and a common root enables cohesive branding with depth and substance. By choosing elements that complement each other, it ensures branding that works and also that makes sense.
When there is clarity and direction to a brand’s identity, it engages people and makes them listen. A lack of clarity and cohesion leads to confusion and branding that doesn’t entice people.
What if I have a logo already? Can you still design my brand guidelines?
Yes! You may have a logo you love, but you still need documentation to explain what you can and can’t do with your brand. You don’t want someone misusing the logo you love. Brand Guidelines help clarify your brand and help graphic designers build more assets over time.
