What was the first thing you did this morning? Go to your social media of choice? And for those with more willpower, going on social media was the second thing you did this morning; nonetheless, social media has become an integral part of our lives. Social media has everything from staying connected with friends, doom scrolling and family to keeping up with the latest news. But for businesses, social media has become an essential tool for marketing and advertising. Knowing which platform best matches your business goals is necessary with different social media platforms catering to different audiences.