Copywriting
Copywriting is everywhere, but you probably don’t notice it since we are exposed to it daily, the endless amount of brochures that come through your letterbox? Covered in copywriting! However, copywriting goes beyond that and is a vital part of every website. The clue is in the name; there is quite a bit of writing within copywriting, but there is also a significant part of researching and planning that goes into it, as every piece of written content is very different since every business is different and every page on your site serves another purpose. Being a creative web agency Geek understands that every business deserves bespoke services, and we continue this ethos in our copywriting services.
Copywriting is one of those we understand everyone likes to attempt; content writing can appear simple since we all write and read every day, but copywriting involves a skill that someone cannot learn through one blog post. Copywriting involves incorporating SEO within the content to guarantee your website a prime spot within a google search.
Our Research Practice
Check out your competitors
Analysis of your business & branding
Understanding your audience
Determine the ideal keywords for the written content
Geek will take dedicated time before beginning copywriting for your business by analysing your company and your brand guidelines to understand how best to utilise our copywriting skills deeply; once that is completed, we begin our research on the appropriate topics to ensure the written content we offer to your customers is genuine and backed by facts.
Correct and well-executed copywriting will present your business as a reliable source of information while also providing you with a high-ranking place within Google; collectively, this will secure your business more leads and returning customers. Geek is happy to discuss further your copywriting needs; come down to our office and have a face-to-face meeting or give us a bell!
Copywriting
services in Spalding
Copywriting is everywhere, but you probably don’t notice it since we are exposed to it daily, the endless amount of brochures that come through your letterbox? Covered in copywriting! However, copywriting goes beyond that and is a vital part of every website. The clue is in the name; there is quite a bit of writing within copywriting, but there is also a significant part of researching and planning that goes into it, as every piece of written content is very different since every business is different and every page on your site serves another purpose. Being a creative web agency Geek understands that every business deserves bespoke services, and we continue this ethos in our copywriting services.
Copywriting is one of those we understand everyone likes to attempt; content writing can appear simple since we all write and read every day, but copywriting involves a skill that someone cannot learn through one blog post. Copywriting involves incorporating SEO within the content to guarantee your website a prime spot within a google search.
Geek will take dedicated time before beginning copywriting for your business by analysing your company and your brand guidelines to understand how best to utilise our copywriting skills deeply; once that is completed, we begin our research on the appropriate topics to ensure the written content we offer to your customers is genuine and backed by facts.
Correct and well-executed copywriting will present your business as a reliable source of information while also providing you with a high-ranking place within Google; collectively, this will secure your business more leads and returning customers. Geek is happy to discuss further your copywriting needs; come down to Peterborough and have a face-to-face meeting or give us a bell!
Our Research Practice
Check out your competitors
Analysis of your business & branding
Understanding your audience
Determine the ideal keywords for the written content
1.
Understanding
your audience
We analyse your consumers to know what they are looking for because every piece of copywriting needs to be tailored to the consumer and your business.
2.
Analysis of your
business & branding
3.
Check out your
competitors
(no, this does not involve night vision goggles and stakeouts!)
4.
Determine the ideal
keywords for the
written content
For a more in-depth marketing cost breakdown, download our pdf document.
Glossary
Meta Ads
Create and display sponsored content and messages on Meta to targeted audiences to increase brand awareness, generate leads, and drive website traffic.
eCommerce
The buying and selling goods and services over the internet, involving online transactions between businesses and consumers.
Blogging
Creating and publishing written or multimedia content, typically in the form of online journal entries, on a website or social media platform, with the goal of sharing information.
SEO
Improving the visibility and ranking of a website in search engine results in pages through various techniques and strategies to increase organic traffic and improve user experience.
Email Marketing
The use of email as a marketing tool to communicate with target audiences and promote products or services, often involving newsletters, promotional messages, and other forms of email communication.
Everyone at Geek have been fantastic to work with. Before we met with the Geek team, we had an outdated website and an online store that was lacking so many functionalities, however right from the outset, Geek understood the needs of our business. From branding, to website building, to the launch, the Geeks have been proactive and responsive and produced a fabulous website that fits our business perfectly; already attracting new customers to the online store. Thanks to all the Geeks!
Lindsay Lister
Plant Wild
FAQs
How do you structure content?
We understand a blank white canvas can be daunting, so always consider “why you are writing this content”, “why the content is important”, and “is the content needed”. For more, head to our blog, which goes into more depth on how to structure your content – click here!
How many words should a web page include?
As standard, we recommend around the 300-word mark for web page content. For a blog, aim for 800 – 1000 words. But don’t let this restrain you. If you have something to talk about and it goes on for 2000+ words, that’s okay!
Why does a business need copywriting services?
Everyone can write content and put one word in front of another, but it is a skill to write compelling, engaging and intriguing copy that gets to the point succinctly and achieves its goal.
The clue is in the name; there is quite a bit of writing within copywriting, but a significant part of researching and planning goes into it. Every piece of written content is very different since every business is different. It is essential to understand that each page on your site serves another purpose.
Being a creative web agency Geek understands that every business deserves bespoke services, and we continue this ethos in our copywriting services.