Highlife Bathrooms
We took on the challenge of designing a high-end, 196-page sales brochure.
Highlife Bathrooms are a bathroom products manufacturer and seller based in the UK that offers a diverse range of bathroom products, from suites to furniture, taps, showers, and more. They keep their prices competitive by keeping their advertising cost to a minimum. Therefore, their yearly brochure is pivotal for the success of their sales.
2023
Initially, they came to us needing many small edits to that year’s brochure.
The design agency they were using at the time wasn’t offering their brochure design services anymore, so Highlife Bathrooms needed a new agency to take over the workload. Some of their old products needed to be removed, and new products were being added elsewhere; therefore, the layout of some pages needed to be rearranged to fit these discreetly. There were also a lot of small errors that needed amending. Therefore, the client supplied us with the sheet of amendments and image files, and we worked through them systematically to ensure no stone was left unturned. We then liaised with their printer to upload the print files to their portal in the correct format.
2024
After last year’s success, they came back to us for a full style update for their 20-year anniversary brochure.
To keep the attention of their customers, Highlife Bathrooms updates their brochure every year to be better than the last. 2024 was a big year for them, so this one needed to be a big change. To highlight their 20th anniversary, we began by editing their logo. After sketching a variety of concepts, the design to the right was selected, a subtle change that kept with the brand identity.
Concept Generation
As the brochure was 196 pages, we began the project by creating concepts so that we could establish a new look for the pages and help generate ideas. An idea we had for the new brochure was to change orientation to landscape. We felt this would be of benefit as the bathroom imagery was primarily landscape, so we created a visual to see how this would look. Unfortunately, this idea wasn’t selected due to printing costs. Below, you can see the final concept, which is the styling that was carried across throughout the brochure.
Headings
Cormorant
Paragraph Text
Montserrat
To build upon their brand consistency and to go back to the company’s roots, our design choices were made to emphasise the style of their logo, using the same fonts and colour palette. Cormorant was great for the headings as it gave a luxurious feel, and Montserrat is a very clean font, great for the legibility of paragraph text. On top of the black and white of the logo, I also platinum grey, which was used for highlighting something in a more subtle way.
White
#FFFFFF
Platinum
#F2F2F2
Black
#000000
Easier Navigation
For such a large brochure, the key for the customer is the ability to find exactly it is they are after efficiently. For this, we designed the contents page and the edge of the brochure so that you can flick through it and find the right chapter easily. To help with this, we also made it so the start of each chapter had a spread where the pages were black to make the divide clear and give an introduction.
Curated Combinations
For the anniversary, we wanted to help the customers who have less of a design eye by having these ‘Curated Combination’ boxes throughout the brochure, which list the details that make up the bathroom designs so they can translate the look to their own bathroom. This also benefits Highlife Bathrooms as it gently encourages the customer to buys their products to ensure they get the look right.
