Generative Engine Optimisation (GEO)
Search is evolving. People no longer browse through endless results pages — they ask AI platforms like ChatGPT, Perplexity and Google’s Gemini, and get direct answers instead. The way brands are discovered has shifted: if you’re not part of those answers, you’re invisible at the very moment someone is ready to make a decision.
Everyone is talking to their chosen AI, so your content needs to speak to AI.
GEO is how we make sure your brand earns a place in those AI-generated answers. We help your content become trusted, cited, and surfaced, so you remain visible and credible even when users don’t click through to your website.
Why GEO Matters
Traditional SEO is no longer enough. AI-driven search doesn’t behave like a results page. Instead, it gives one direct, conversational answer. That simplicity is powerful for users, but it means brands can easily disappear if they’re not seen as credible by AI.
Generative search is also becoming the default. Google’s AI Overview now sits above traditional results, and engines like ChatGPT and Perplexity are redefining how people research, compare, and choose products or services. If you’re not showing up in those AI answers, you’re not even being considered.
Solid technical SEO gives AI engines confidence in your site’s credibility, while GEO adapts your content for the way generative platforms now gather, interpret, and deliver information. Together, they create a presence that’s ready for the future of search.
GEO doesn’t replace SEO; it builds on it.
Our GEO Process
We’ve built a simple but powerful approach to help your brand earn trust in AI-driven search.
Audit & Insight
We begin with a deep review of your current presence. How is your content being indexed? Where — if at all — are you already appearing in AI summaries and overviews? What’s being quoted, and what’s being ignored? This audit uncovers gaps, weaknesses, and opportunities to position your brand as a trusted source.
Content Strategy
Strong GEO starts with strong content. We research what your audience is asking now, what they’re likely to ask next, and how AI interprets those questions. Using this insight, we shape or rebuild your website content to be clear, authoritative, and quotable — the type of content AI engines favour when forming responses.
Technical Optimisation
AI trusts websites that perform well. We review and improve your site’s architecture, schema markup, internal linking, and mobile performance to ensure your content is easy to understand, navigate, and trust.
Monitoring & Growth
AI search evolves quickly. We monitor where and how your brand appears across generative platforms, track changes to visibility, and adjust your strategy as new features are rolled out. GEO isn’t a one-time job; it’s an ongoing effort to maintain and strengthen your presence as AI-driven search changes.
GEO with Geek
We approach GEO with the same clarity and rigour as all our work. No chasing buzzwords. No content for content’s sake. We create strategies that help your brand become part of the AI conversation — present, credible, and trusted when it matters most.
When something isn’t working, we call it out. When AI shifts the rules, we adapt quickly. Our focus is on keeping your brand visible in a landscape where users increasingly stop at the answer, not the results page.
If you want your business to stay discoverable in the age of AI search, GEO isn’t optional. It’s how you make sure people still find — and trust — you.
Start a conversation.
Our Opinions