Diligencia

As a provider of corporate intelligence and due diligence solutions, Diligencia needed a targeted advertising strategy that could expand the international reach of its ClarifiedBy platform across Europe, the Middle East and Africa.

ClarifiedBy provides verified company information in markets where reliable corporate data can be difficult to source. Diligencia wanted to connect the platform with high-intent professionals working across compliance, legal, risk management and corporate intelligence, while increasing subscriptions and strengthening brand visibility in key international territories.

As Diligencia’s digital advertising partner, Geek developed and managed a focused Google Ads strategy built around commercial search intent. Our work included international campaign planning, keyword research, competitor targeting, negative keyword development, ad copy creation and ongoing performance optimisation.

We structured the campaigns around regional search behaviour, targeting users in the UK, UAE, Africa and selected European markets. The strategy was designed to reach both professionals researching companies within the Middle East and Africa, and regional users seeking dependable due diligence and compliance information.

A detailed keyword framework focused on terms related to corporate intelligence, due diligence, compliance and risk management. This was supported by regional searches such as company data in the Middle East, due diligence in Saudi Arabia and risk management in the UAE.

Competitor keywords helped capture users comparing ClarifiedBy with established providers, while geographical modifiers ensured the campaigns remained relevant to each target market. Phrase and exact match targeting were prioritised to maintain control over search intent, supported by a carefully managed negative keyword list to reduce irrelevant traffic and wasted spend.

Ad messaging was developed to emphasise ClarifiedBy’s regional expertise, verified information and understanding of complex emerging markets. This helped differentiate the platform from larger global competitors while communicating the credibility and accessibility valued by compliance and risk professionals.

We also established clear performance measures and conversion tracking to identify which searches, audiences and regions were generating the most valuable engagement. Ongoing optimisation allowed budgets to be focused on high-intent activity while providing Diligencia with a clearer framework for future campaign growth.

The result is a more focused and sustainable international advertising strategy that strengthens ClarifiedBy’s visibility across Europe, the Middle East and Africa. Diligencia can now reach more relevant decision-makers, reduce inefficient spend and continue building recognition as a trusted source of corporate intelligence within complex international markets.