Case Study
Google Ads Strategy for Diligencia (ClarifiedBy)
Expanding international reach across Europe, the Middle East, and Africa
Diligencia is a leading provider of corporate intelligence and due diligence solutions. Its online platform, ClarifiedBy.com, offers verified company information on the Middle East, Africa, and Europe — regions where reliable data is often hard to source.
When Diligencia approached us, their goal was to expand ClarifiedBy’s international presence, specifically targeting professional audiences across Europe, the Middle East, and Africa (EMEA). They understood that while search volumes within their niche might be limited, the value lay in connecting with high-intent users — those actively searching for credible intelligence on businesses in these complex regions.
The Challenge
ClarifiedBy needed a digital advertising strategy that would:
- Increase subscriptions to their platform across international markets.
- Capture high-quality leads from professionals in compliance, legal, and risk management sectors.
- Enhance brand visibility in key territories, including the UK, UAE, and Africa, as well as parts of Europe.
With major global players such as Dun & Bradstreet, Moody’s, and Cedar Rose dominating the corporate intelligence space, our challenge was to help Diligencia stand out by focusing on its regional expertise, authentic data sources, and deep understanding of the EMEA market.
The Strategy
Our approach was to create a highly targeted international Google Ads campaign designed to reach audiences searching with intent. We focused on decision-makers and professionals across Europe, the Middle East, and Africa who were actively seeking due diligence and compliance information on companies operating in or connected to these regions.
Keyword Strategy Development
We developed a comprehensive keyword framework tailored to each market segment:
- Primary keywords centred on due diligence, compliance, and corporate intelligence.
- Regional and industry-specific keywords such as “company data Middle East,” “due diligence Saudi Arabia,” and “risk management UAE.”
- Competitor keywords to capture comparative search intent and highlight ClarifiedBy’s advantages.
- Geographic modifiers to ensure visibility across targeted European and Middle Eastern locations.
- A carefully curated negative keyword list to maintain precision and prevent irrelevant clicks.
This strategy prioritised phrase and exact match keywords to ensure that every click reflected genuine interest, reducing wasted spend and improving conversion efficiency.
International Campaign Execution
The campaign was structured around regional search behaviour and linguistic nuance, ensuring relevance to both European audiences seeking insight into Middle East and African markets, and regional professionals conducting research within those territories.
Ad copy and landing page messaging were adapted to emphasise credibility, accessibility, and data authenticity, qualities that resonate strongly with compliance and risk management professionals across the EMEA region.
Performance Tracking and Optimisation
We implemented clear Key Performance Indicators (KPIs) to measure success across international markets. Central to this was tracking high-intent matched clicks — a clear indicator that our campaigns were reaching and engaging the right audience. The strategy was built to:
- Drive qualified traffic from compliance, risk, and legal professionals across Europe, the Middle East, and Africa.
- Increase brand recognition and trust in ClarifiedBy as a leading source of corporate intelligence.
- Maximise ROI by focusing ad spend on high-value searches with proven commercial intent.
- Provide a data-driven framework for ongoing optimisation, allowing Diligencia’s marketing team to refine and grow the campaign over time.
The Outcome
By combining regional insight with a performance-driven Google Ads strategy, we helped ClarifiedBy strengthen its international market presence across Europe, the Middle East, and Africa.
The campaign established a sustainable foundation for ongoing paid advertising success — enabling Diligencia to reach global decision-makers who rely on trusted data to do business in emerging markets. Our collaboration with the Diligencia marketing team ensured that ClarifiedBy’s digital presence remained competitive, targeted, and internationally visible across the EMEA region.
