Inspire Education Group
Services
Paid Social Media Advertising, Lead Generation, Audience Targeting, Meta Ads Management, Campaign Optimisation
As a leading further and higher education provider, Inspire Education Group needed a digital marketing strategy that could increase course enquiries, strengthen brand awareness and generate high-quality leads for both its educational programmes and specialist commercial training division, Anglia Professional Training (APT).
As Inspire’s digital marketing partner, Geek developed a targeted paid social media advertising strategy designed to connect with prospective students and professionals actively exploring opportunities in accountancy, law and management. Our work combined audience targeting, Meta advertising, lead generation campaigns and ongoing performance optimisation to support both student recruitment and brand visibility.
We focused on building highly targeted campaigns across Facebook and Instagram, using custom audiences based on career interests, business development and professional training behaviours. Rather than relying solely on traditional open days, the strategy was built around evolving user behaviour — recognising that prospective students increasingly research courses online and engage with providers digitally before making contact.
