Email Marketing
Let us ask you this, how many times have you checked your emails today? Once or Twice? Maybe even more. The point is, Email Marketing is still relevant today. How many emails have you received today from businesses? All your competitors are doing email marketing, so why haven’t you?
What is an Email Marketing Campaign?
In an email campaign, a marketer sends out an email or a series of emails to a set of contacts. These emails are designed to achieve a particular goal for a brand or business. The goal could be to drive conversions, inform audiences about a new product or service, or simply reach out to individual customers.
We provide Automation creation, Email content & Design, and Full Account & Campaign Management.
Compared to other marketing strategies, email campaigns can resonate with audiences on a more personal level. Instead of competing to stand out on digital platforms, emails land directly in your audience’s inbox, giving you a chance to get their undivided attention.
How much does email marketing cost?
Good question. No one campaign is the same. It all depends on the campaign, the complexity, the goals and the ambition of the campaign. We worked based on our hourly rate of £95.50 (+ VAT).
Questions To Ask Yourself
Do I need email marketing?
“Aren’t emails outdated?” You admitted you had checked your email today at some point, so to put it bluntly, no. When you have a great product or service, you’ll want to tell all your customers about it – think of email marketing as the megaphone that lets you do that.
The most effective email marketing campaign is planned by audience and goals. Depending on your goals, your email campaigns will differ; campaigns to onboard new customers, re-engage inactive customers or drive customers from lead to conversion all have unique goals and approaches.
Think of it as one of the most cost-effective and conversion-rich forms of digital marketing today. It’s potent, persuasive, and can get your eCommerce store great results.
Printed or Email?
There isn’t really a wrong or right answer. Do you value your time? Email Marketing. Compared to other forms of marketing, the cost of an email marketing campaign is quite low. You do not have to pay printing or mailing costs. Switching to email marketing from sending direct letters can save you a lot of money.
Do I have a list to utilise?
It is only possible to conduct a campaign if you have someone to send it to! However, we can help grow your contact list through various means, such as social media campaigns.
What do I want to achieve?
The possibilities are endless with email marketing, from a weekly newsletter to a fully integrated eCommerce email campaign offering tracking, separate automation with tags and personalised sale funnels for customers depending on where they are in the funnel. We can offer an array of possibilities to suit your wants and requirements.
Is Email Marketing beneficial for me?
Well, it depends on your business and what you’re trying to achieve. If you’re looking to reach a large audience cost-effectively, the answer might be, “yes, you need email marketing!” On the other hand, if you have a small email list, you might have better choices. Just remember, every business is different, and what works for one might not work for another. So, in the end, the decision is yours!
Email marketing is still a powerful tool for businesses looking to reach and engage with their audience. If you’re looking to drive conversions, promote your products or services, or stay top-of-mind with your customers, email marketing might be the way to go. But don’t just take our word for it – give it a try and see the results for yourself!
Email Marketing Management Agency
Peterborough
Let us ask you this, how many times have you checked your emails today? Once or Twice? Maybe even more. The point is, Email Marketing is still relevant today. How many emails have you received today from businesses? All your competitors are doing email marketing, so why haven’t you?
What is an Email Marketing Campaign?
In an email campaign, a marketer sends out an email or a series of emails to a set of contacts. These emails are designed to achieve a particular goal for a brand or business. The goal could be to drive conversions, inform audiences about a new product or service, or simply reach out to individual customers.
We provide Automation creation, Email content & Design, and Full Account & Campaign Management.
Compared to other marketing strategies, email campaigns can resonate with audiences on a more personal level. Instead of competing to stand out on digital platforms, emails land directly in your audience’s inbox, giving you a chance to get their undivided attention.
How much does email marketing cost?
Good question. No one campaign is the same. It all depends on the campaign, the complexity, the goals and the ambition of the campaign. We worked based on our hourly rate of £95.50 (+ VAT).
Questions To Ask Yourself
Do I need email marketing?
“Aren’t emails outdated?” You admitted you had checked your email today at some point, so to put it bluntly, no. When you have a great product or service, you’ll want to tell all your customers about it – think of email marketing as the megaphone that lets you do that.
The most effective email marketing campaign is planned by audience and goals. Depending on your goals, your email campaigns will differ; campaigns to onboard new customers, re-engage inactive customers or drive customers from lead to conversion all have unique goals and approaches.
Think of it as one of the most cost-effective and conversion-rich forms of digital marketing today. It’s potent, persuasive, and can get your eCommerce store great results.
Printed or Email?
There isn’t really a wrong or right answer. Do you value your time? Email Marketing. Compared to other forms of marketing, the cost of an email marketing campaign is quite low. You do not have to pay printing or mailing costs. Switching to email marketing from sending direct letters can save you a lot of money.
Do I have a list to utilise?
It is only possible to conduct a campaign if you have someone to send it to! However, we can help grow your contact list through various means, such as social media campaigns.
What do I want to achieve?
The possibilities are endless with email marketing, from a weekly newsletter to a fully integrated eCommerce email campaign offering tracking, separate automation with tags and personalised sale funnels for customers depending on where they are in the funnel. We can offer an array of possibilities to suit your wants and requirements.
Is Email Marketing beneficial for me?
Well, it depends on your business and what you’re trying to achieve. If you’re looking to reach a large audience cost-effectively, the answer might be, “yes, you need email marketing!” On the other hand, if you have a small email list, you might have better choices. Just remember, every business is different, and what works for one might not work for another. So, in the end, the decision is yours!
Email marketing is still a powerful tool for businesses looking to reach and engage with their audience. If you’re looking to drive conversions, promote your products or services, or stay top-of-mind with your customers, email marketing might be the way to go. But don’t just take our word for it – give it a try and see the results for yourself!
To get a better understanding of digital marketing, download our free pdf document.
Glossary
Web Development
The technical process of building, creating, and maintaining websites, involving the use of programming languages, frameworks, and various tools to design and implement the functional features and interactive components of a website.
Brand Creation
The strategic process of developing and establishing a unique brand identity that differentiates a product or service from its competitors and resonates with target customers.
Brand Guidelines
A set of rules and standards that govern the use of a brand's visual and messaging elements, including logos, colours, typography, and tone of voice.
SEO
Improving the visibility and ranking of a website in search engine results in pages through various techniques and strategies to increase organic traffic and improve user experience.
Copywriting
Written content, such as advertisements, marketing materials, and website copy, designed to influence an audience, generate leads, drive sales, and build brand awareness.
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Regency Security Group
FAQs
Does email marketing work?
You may be thinking – “aren’t emails outdated?” Well, have you checked your emails today? More than likely! Email Marketing allows you to trickle out reminders of your brand, re-engage with your inactive audience and take customers from leads to conversions.
How long should email campaigns be?
There is no right and wrong answer. Like content, it is all about relevancy. Email marketing offers an excellent opportunity to share a variety of relevant content. Therefore, don’t be hung up on word count, but we recommend anything between 100 – 150 words.
What is email segmentation, and is it important?
Email segmentation is the process of splitting up your email list into smaller groups based on specific criteria to send highly targeted emails. Every business will have different segments depending on its goals. Email segmentation allows you to send more personalised emails and relevant content to your customers to help see an increase in the number of open and click rates. The purpose of email segmentation is also its biggest benefit: personalisation.
