We know you’ve probably Googled “How much does a website cost?” You ended up with a range of answers, and now you’re here hoping to find a direct answer. At the same time, we can give you our day rate, which is £680(+VAT) by the way, but ultimately, we can’t give you a blanket price for a website; it is dependent on the time that is taken to create it and the time comes down to what you are asking for and how you communicate with us.
We know you can get a website for less than our day rate. Still, you get what you pay for when it comes to a website. At Geek, we take our time to ensure the client gets exactly what they want, which can’t just happen overnight for bespoke development. So, if you are looking for a website that fulfils your needs and desires while also being an investment for your business, then speak to Geek.
The Process
1.
Meeting No.1
First Impressions
Woah woah, let’s not go straight to third base when you haven’t introduced yourself. The first meeting is all about you. You will meet two of us from the marketing team, and we will spend our time getting to know your business and what the business needs from Geek. Depending on where your company is on the digital journey, we will help you establish ideal goals and intentions for implementing an injection of digital.
2.
Meeting No.2
The Discovery
Alright, so we’ve gotten acquainted with each other, and you’re starting to feel more at home with the Geek. Up next, we have a more intense, deep-dive meeting to fully grasp your expectations from our pool of digital expertise. Say you’re after a website makeover; we won’t hesitate to sit down and comb through each page with you, pinpointing your specific needs. However, as much as we value and encourage your input, we kindly ask for your ear, too. We’re here to make sure aesthetics and utility strike a perfect balance, after all.
3.
Design
This stage involves much communication as you will collaborate with our in-house designer on how you want the design of your website to look. While we understand design can be emotional, as we all want to connote the right things, it is essential to listen to our designer’s opinions and ideas as they will be solely working from the viewpoint of what is best for your business and customers. Once you have signed off on the design of your website, we will then move on to the development of the website.
4.
Development
Don’t worry, but at this stage, we tend to go a bit quiet with our communication because we are now building your website, which involves concentrated time and dedication. No matter what you have asked for, we can achieve it; whether we have to research and find the ideal plugin or create something from scratch, it will genuinely be bespoke to your business.
5.
Aftercare
Aftercare comes in many different ways, and depending on what your intentions are for Geek, long-term or just a short time thing, we will arm you with information so you can feel confident going forward.
The Geek Library
If you’ve gone down the route of having a website crafted by Geek, you will have access to The Geek Library; take your time with this – it’s two books. One is an SEO Manual, so you can implement organic marketing onto your company site yourself, or even if it isn’t something you choose to do yourself, the book will empower you with relevant knowledge to best optimise your site. The second book is our WordPress Manual, so you can learn how to make edits and changes to your site and content through the backend of your site.
Research
A crucial part of Geek’s work is using insight as a decision-maker, so if your business or in-house marketing is at a loss for what are ideal strategic moves to make to get your company seen, then our marketing team will put together a research project, to ensure your company makes smart, intentional pushes.
Consultancy
Aftercare can look like many different things: training and consulting, Search Engine Ads or eCommerce SEO.
Consultancy can go hand in hand with the research service we offer but is equally a stand-alone service; once again, this occurs if your marketing team know what they need to do but also doesn’t know – the goals are there, but the path to said goals is unclear, or perhaps there are too many paths, Geek is the tour guide we will point out all the sights and tourist attractions – just because other people are going to that tour attraction doesn’t mean you need to – and as your tour guide we ensure you only see what is worth seeing.
Now will be the time to consider how potential consumers see your website through marketing and organic content, such as content writing. During the aftercare process, you will mainly be communicating with the marketing team, whether that is through emails or face-to-face meetings. The product you purchase from our marketing team is their knowledge and expertise.
To learn more about the process of building a website, download our free pdf document.
The Architecture of a Website
The confusion of pricing mainly comes down to what you are actually paying for; while you are purchasing a website from us, you are ultimately paying for our time, and our product to you is not the website itself (while do you get a website from us), our product is our knowledge, skill and time.
A range of variables goes into constructing a website. If the correct information empowers our clients, they will make the right buying decisions.
Elements to consider for your website:
Micro-interactions
…can range from a scrolling animation to a simple hover transition. At its essence, a micro-interaction is about creating a visual experience and ensuring it is implemented correctly to guarantee it is user-friendly.
Videos & Images
…they are visible forms of communication and can instantly show your customers who and what your business is.
Graphics
…are the entire look, such as colours, fonts and layout. Like illustrations, your graphic choices should aid your website and promote your company’s core values.
Illustrations
Illustrations are on your website to complement the content on the website and the overall theme of your brand identity. A successful illustration will pull viewers in and intrigue them to either stay on the page or select a new page.
Functionality
Your website is whatever your mind can think of (and the type of investment you’re willing to make), and that is what your functionality is; it is whatever you want to get from your customer.
Bespoke Development
Depending on your niche, the more bespoke your website’s functionality becomes.
Our Aim
We could quickly push out some words that make us look like we have an exceptional view of digital marketing and websites. We know we are part of an industry that isn’t unique, so why waste words on that? Geek aims to get you the desired results, achievable only through dedicated website development and bespoke marketing packages. The better you do, the more likely you’ll come back to us, and that’s what we want. We only know we are doing valuable work when we have returning customers, so speak to Geek and become one of our returning clients because we are sure you will be!
To learn more about the process of building a website, download our free pdf document.
