Google Ads Set Up & Management
When someone types into Google, they’re not killing time. They’re not casually scrolling. They’re searching with purpose. That’s where Google Ads are significant, at the very moment of intent. It is in this moment, we make sure they find you.
As a Google Ads agency, Geek handles everything, from setting the foundations to full campaign management. From keyword research and ad copywriting to targeting, bidding, and ongoing optimisation, we take ownership of the entire pay-per-click process.
Where other agencies may give you dashboards and reports, we provide you with clarity and control. We set up and manage PPC campaigns closely, continually refining them to ensure you don’t miss opportunities that actively search for your services.
Google Ads: Intent, Captured
There are various marketing strategies. Social is noise, Display is distraction. But Search is intent. When someone turns to a search engine, they’re not passing time; they’re actively researching. They have a question, a need, a problem to solve, and they’re looking for the right answer. If you’re not there, others are.
This is why Google and Microsoft Ads are the most direct route to connection. You’re not chasing everyone. You’re meeting the right people, at the right time, with the right message - when they’re already looking for what you do.
Visibility without intent is wasted energy. Visibility at the moment of search is an opportunity captured. That’s why we put our clients in a position to appear when it matters most.
Geek's Approach to PPC Management
Google Ads is not a set-up-and-forget exercise. It’s a live environment shaped by competition, algorithms, and shifting customer behaviour. Success requires constant attention and sharper thinking. That’s why we monitor campaigns daily: every keyword, every bid, every piece of copy. If something isn’t performing, it doesn’t stay.
Our job is to make your campaign move forward. We’ll tell you where to focus, what to cut and when to scale. No wasted spend on vanity clicks, every choice we make is there to get results. We stay hands-on, making sure campaigns keep improving. With Geek, you’re not paying for management for the sake of it; you’re getting progress you can see.
Capturing Opportunity with Google Search Ads
The true value of Google Ads lies in the opportunity to reach and connect with people who are actively looking for what you do.
Every search is a potential customer signalling intent, asking for a solution. Showing up at that exact moment isn’t an interruption - it’s relevance. That’s the power of Google Ads.
At Geek, we make sure those opportunities don’t slip through the cracks. We don’t just run campaigns – we shape them, refine them, and guide them with experience. Our consultancy-led approach turns intent into action and action into measurable progress.
It’s meaningful engagement, engineered to put your business in front of the right people, at the right time, with the right message.
Microsoft Search Ads: Reaching the Corporate Decision-Makers
It’s important to remember that not everyone is searching on Google. Professionals in corporations use Microsoft platforms every day, and with them comes Bing as the default search engine. That’s an entire audience of decision-makers and business buyers you won’t reach if you only focus on Google.
Microsoft Search Ads puts you in front of that audience. These are people working on locked-down corporate devices, tied to Outlook, Teams and Office, where Bing is the default. They’re not casually browsing, they’re researching, comparing, and making choices that affect their organisations.
We make sure you don’t miss this opportunity. By running Microsoft Search Ads alongside Google Ads, you capture intent where others are absent. It’s a way to appear in front of professionals in spaces your competitors may not even consider.
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