LinkedIn Advertising Services
When you’re marketing to everyone, you’re speaking to no one. LinkedIn Ads are for businesses with a clear target, a considered sales cycle, and zero interest in guesswork.
You can’t sell to people who don’t know you exist. And if the right people don’t recognise your name, your pitch is already on the back foot.
At Geek, we don’t just “run ads”. We’re here to build your opportunity by getting the right message in front of the right person at the right moment. We use LinkedIn Ads to build audiences with intent. Not impressions or vanity reach. Actual, relevant visibility - among buyers and decision makers. LinkedIn Ads aren’t for noise; they are created for focus and laser targeting your audience.
Make your brand familiar before it needs to be
LinkedIn Ads aren’t a lead gen hack. They’re a positioning tool. We use them to make your brand unmissable in the places where deals begin, conversations happen, and decisions form. We want to ensure you become known in the sectors you wish to target and build credibility with the right people over time.
Why LinkedIn Ads?
Business First Mindset
LinkedIn is not another ad platform. It’s the only space where business is the default setting. Every scroll, search and interaction happens with work in mind, which means your brand message lands in the right context when decision makers are already thinking about the challenges you solve.
Granular Targeting
Most ad platforms stop at the surface: age, gender, location. LinkedIn goes deeper. It allows us to target by job title and seniority, so your message reaches the Heads of, Directors, and influential decision-makers; by company and industry, ensuring viability within the exact firms or sectors yoy want to influence; and by skills, interests and groups so your brand aligns with professional identity and intent, not guesswork. You’re not shouting into the void; you’re speaking directly to the right people with purpose.
Strategic Awareness
People don’t buy from brands they don’t know. Before they download a guide, book a demo, or take a call, they need to see you, know you, and trust you. LinkedIn Ads are designed for exactly that: building familiarity, credibility, and recognition over time with the people you want to influence.
Our Approach: Campaign Styles
We create structured campaigns designed to grow your pipeline, build awareness and increase credibility in the right places.
Thought Leadership
Thought leadership isn’t about bland commentary or recycled industry clichés. It’s about having a point of view and the confidence to put it in front of the right audience. We use LinkedIn Ads to amplify expertise. Your founder’s perspective, your team’s sharp insights, your bold take on where the industry is heading - these are the assets that cut through.
Awareness
Awareness campaigns are about putting your brand in front of people who don’t yet know it, but should. We design carefully thought-through ads for cold audiences that do more than say “we exist”, they make it clear why you matter. Awareness isn’t about closing deals, it’s about opening doors. By showing up with relevance, clarity, and consistency, we make sure your audience starts to see your name not once, but often enough to remember.
Retargeting
Retargeting ensures your brand doesn’t vanish after the first impression. Instead, it keeps you present in the moments between awareness and action. We re-engage people who’ve already shown interest, whether they have watched a video, clicked an ad, visited your website, or engaged with your company page. These are warm prospects, and we use retargeting to deepen familiarity, build credibility, and reinforce the message.
Lead Generation
While awareness builds recognition, we also need to capture something tangible - data. We plan lead generation campaigns that earn the right to capture details by offering something of value. That could be a whitepaper, a toolkit, a webinar, or an exclusive resource, content that decision-makers actually want in exchange for their information. It isn’t about generating the biggest possible list. It’s about building a database of the right people and creating opportunities for meaningful conversations.
LinkedIn Ad Creation and Management
Audience Building with Granular Precision
The strength of LinkedIn is precision. We don’t waste budgets chasing vague categories like “SMEs”. We construct layered audiences based on role, seniority, industry, company size and more. It isn’t scattergun. It’s architecture. Every campaign is designed around the people you actually want in the room. For example, you’re not “targeting HR”. You’re reaching those with “Heads of People” in their job title, in 250+ headcount law firms in the UK.
Thought-Through Creative Strategy
Every campaign begins with a simple question: “What do we want the right people to remember about you?”. From there, we design creative that’s bold, clear and unapologetically aligned to your brand’s point of view. That could be a founder’s perspective, a carousel of insights or a value-led explainer video. We build assets to spark recognition, not just clicks. Every asset has a job: build memory, convey authority or land a message.
Visibility That's Hard To Ignore
Being visible isn’t about being loud. It’s about being consistently present in the right places, with the right message, long enough to shape perception. We engineer campaigns with sequenced visibility - designed not for a single moment of attention, but for a cumulative impact. Awareness, credibility and familiarity - this isn’t about flooding every channel or chasing every click. It’s about precision presence.
Equipping Your Team With LinkedIn Training
LinkedIn Ads can build awareness. But awareness only works if your team knows what to do with it. A campaign that sparks interest is wasted if your salespeople’s profiles look half-finished, if outreach feels clumsy, or if no one understands how to keep a conversation alive. That’s why we also offer LinkedIn sales enablement and training to equip staff with an understanding of how LinkedIn works.
Profile Optimisation
From headline to “About” section, we audit and refine staff profiles so they project credibility and align with your brand’s story. No more generic profiles - we help create expert profiles that sell without being salesy.
Sales Playbook
We provide your team with step-by-step strategies for following up with ad engagers, connecting with prospects, and sustaining visibility without appearing amateurish.
Content Confidence
We train staff on how to create and engage with content in a way that builds personal brand and amplifies the business message, so ads and organic activity reinforce each other.
Sales Navigator
We train your staff to use it with consistency, clarity, and confidence, so outreach becomes second nature and relationships grow over time. We go further with Sales Navigator to equip your people to:
- Build and manage targeted lead lists
- Identify high-value prospects and decision makers
- Use LinkedIn insights to time outreaches
- Engage consistently with a relationship-first mindset
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Start a conversation.
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