Copywriting is everywhere, but you probably don’t notice it since we are exposed to it daily, the endless amount of brochures that come through your letterbox. Covered in copywriting! However, copywriting goes beyond that and is a vital part of every website. The clue is in the name; there is quite a bit of writing within copywriting, but there is also a significant part of researching and planning that goes into it, as every piece of written content is different since every business is different. Every page on your site serves another purpose. Being a creative web agency Geek understands that every business deserves bespoke services, and we continue this ethos in our copywriting services.
Copywriting is one of those we understand everyone likes to attempt; content writing can appear simple since we all write and read every day, but copywriting involves a skill that someone cannot learn through one blog post. Copywriting involves incorporating SEO within the content to guarantee your website a prime spot within a Google search.
But, as technology advances, businesses are also considering using AI solutions such as GPT-4, also known as ChatGPT, to aid in their copywriting tasks. We like to keep ourselves at the forefront of digital innovation, including understanding how AI tools can be integrated into a marketing strategy. Considering fobbing off your copywriter? Here’s a list of the pros and cons of switching to AI.
Pro
Versatility
You don’t need to be a jack of all trades; ChatGPT is the jack you’re looking for. It is incredibly adaptable and can produce various content types, from blogs to ad copy and everything in between. The more you request from your AI friend, the more it learns, meaning it becomes more knowledgeable and versatile.
Con
Limited Understanding of Brand Identity
No one understands you as we do; by that, we mean human copywriters. A good copywriter deeply understands your brand and its unique voice, which isn’t something AI currently excels at. While you can guide it with prompts, the copy it produces may not be as aligned with your brand’s identity as it cannot comprehend the intricacies of your brand.
Those Who Hold the Pen…
Chatgpt and AI are changing the way we craft our content; with advancement comes a sense of ease, but with complete and utter dependence, there is always a potential for a loss of quality.
Pro
Efficiency and Speed
If speed is your priority, AI can generate copy quickly and efficiently, providing almost instantaneous results. It also encourages time-saving by simplifying routine and repeatable tasks, freeing up your creative team for more complex projects.
Con
Lack of Human Touch
We all need the touch of another human from time to time, and your copywriting is no different. While ChatGPT can simulate human-like text, it can only partially replicate the creative spark and intuition that comes from a human writer. Nuances, humour, and cultural references sometimes miss the mark and are outdated.
Pro
Availability & Cost-Effective
Using AI can significantly reduce costs associated with content creation. Once set up, the system requires minimal human intervention, and prices are often based on usage, making it more affordable for regular high-volume content production. ChatGPT doesn’t need breaks, holidays, or sick days. It’s available around the clock to produce content, even at 2am when inspiration hits.
Con
Dependency and Overuse
Things are going to get boring fast. Numerous sectors are unfortunately not intriguing enough to a novice, and no amount of AI can supply that compelling copy. Over-reliance on AI tools can lead to generic-sounding copy. Uniqueness and creativity might be compromised if AI-generated content is used more frequently with adequate human oversight.
At Geek, we believe in a balanced approach. Our copywriting services use the best of both worlds – the creativity and brand understanding of our human copywriters, complemented by the efficiency and versatility of AI tools like ChatGPT.
Copywriting Services
in Peterborough
Copywriting is everywhere, but you probably don’t notice it since we are exposed to it daily, the endless amount of brochures that come through your letterbox. Covered in copywriting! However, copywriting goes beyond that and is a vital part of every website. The clue is in the name; there is quite a bit of writing within copywriting, but there is also a significant part of researching and planning that goes into it, as every piece of written content is different since every business is different. Every page on your site serves another purpose. Being a creative web agency Geek understands that every business deserves bespoke services, and we continue this ethos in our copywriting services.
Copywriting is one of those we understand everyone likes to attempt; content writing can appear simple since we all write and read every day, but copywriting involves a skill that someone cannot learn through one blog post. Copywriting involves incorporating SEO within the content to guarantee your website a prime spot within a Google search.
But, as technology advances, businesses are also considering using AI solutions such as GPT-4, also known as ChatGPT, to aid in their copywriting tasks. We like to keep ourselves at the forefront of digital innovation, including understanding how AI tools can be integrated into a marketing strategy. Considering fobbing off your copywriter? Here’s a list of the pros and cons of switching to AI.
Those Who Hold the Pen…
Chatgpt and AI are changing the way we craft our content; with advancement comes a sense of ease, but with complete and utter dependence, there is always a potential for a loss of quality.
Pro
Efficiency and Speed
If speed is your priority, AI can generate copy quickly and efficiently, providing almost instantaneous results. It also encourages time-saving by simplifying routine and repeatable tasks, freeing up your creative team for more complex projects.
Con
Lack of Human Touch
We all need the touch of another human from time to time, and your copywriting is no different. While ChatGPT can simulate human-like text, it can only partially replicate the creative spark and intuition that comes from a human writer. Nuances, humour, and cultural references sometimes miss the mark and are outdated.
Pro
Versatility
You don’t need to be a jack of all trades; ChatGPT is the jack you’re looking for. It is incredibly adaptable and can produce various content types, from blogs to ad copy and everything in between. The more you request from your AI friend, the more it learns, meaning it becomes more knowledgeable and versatile.
Con
Limited Understanding of Brand Identity
No one understands you as we do; by that, we mean human copywriters. A good copywriter deeply understands your brand and its unique voice, which isn’t something AI currently excels at. While you can guide it with prompts, the copy it produces may not be as aligned with your brand’s identity as it cannot comprehend the intricacies of your brand.
Pro
Availability & Cost-Effective
Using AI can significantly reduce costs associated with content creation. Once set up, the system requires minimal human intervention, and prices are often based on usage, making it more affordable for regular high-volume content production. ChatGPT doesn’t need breaks, holidays, or sick days. It’s available around the clock to produce content, even at 2am when inspiration hits.
Con
Dependency and Overuse
Things are going to get boring fast. Numerous sectors are unfortunately not intriguing enough to a novice, and no amount of AI can supply that compelling copy. Over-reliance on AI tools can lead to generic-sounding copy. Uniqueness and creativity might be compromised if AI-generated content is used more frequently with adequate human oversight.
Keeping Your Content Evergreen
Some people believe that content needs to be consistently chasing what’s required, new and relevent; however, following fads gives your content a shelf life. We focus on producing Evergreen content for our clients, so regardless of what’s happening in the world, your content will also provide a solution to a search query.
Your evergreen content will need less maintenance but maintenance; nonetheless, the content will still need the internal and external links updated and may require new information added, as things are always subject to change. Regardless, updating your content here and there is better than becoming redundant.
Let’s Get to Know Each Other
Everything starts with an introduction. Before beginning copywriting for your business, we dedicate a chunk of time analysing your company and your brand guidelines to understand how best to utilise our copywriting skills. Once we know each other, we begin researching suitable topics to ensure the written content we present to your customers is genuine and backed by insight and facts.
Correct and well-executed copywriting will introduce your business as a reliable source of information while providing you with a high-ranking place within a search engine.
Wanna have a chat about copywriting? Come down to Peterborough and have a face-to-face meeting or give us a bell!
Glossary
Meta Ads
Create and display sponsored content and messages on Meta to targeted audiences to increase brand awareness, generate leads, and drive website traffic.
eCommerce
The buying and selling goods and services over the internet, involving online transactions between businesses and consumers.
Blogging
Creating and publishing written or multimedia content, typically in the form of online journal entries, on a website or social media platform, with the goal of sharing information.
SEO
Improving the visibility and ranking of a website in search engine results in pages through various techniques and strategies to increase organic traffic and improve user experience.
Email Marketing
The use of email as a marketing tool to communicate with target audiences and promote products or services, often involving newsletters, promotional messages, and other forms of email communication.
Everyone at Geek have been fantastic to work with. Before we met with the Geek team, we had an outdated website and an online store that was lacking so many functionalities, however right from the outset, Geek understood the needs of our business. From branding, to website building, to the launch, the Geeks have been proactive and responsive and produced a fabulous website that fits our business perfectly; already attracting new customers to the online store. Thanks to all the Geeks!
Lindsay Lister
Plant Wild
FAQs
How do you structure content?
We understand a blank white canvas can be daunting, so always consider “why you are writing this content”, “why the content is important”, and “is the content needed”. For more, head to our blog, which goes into more depth on how to structure your content – click here!
How many words should a web page include?
As standard, we recommend around the 300-word mark for web page content. For a blog, aim for 800 – 1000 words. But don’t let this restrain you. If you have something to talk about and it goes on for 2000+ words, that’s okay!
Why does a business need copywriting services?
Everyone can write content and put one word in front of another, but it is a skill to write compelling, engaging and intriguing copy that gets to the point succinctly and achieves its goal.
The clue is in the name; there is quite a bit of writing within copywriting, but a significant part of researching and planning goes into it. Every piece of written content is very different since every business is different. It is essential to understand that each page on your site serves another purpose.
Being a creative web agency Geek understands that every business deserves bespoke services, and we continue this ethos in our copywriting services.
