Display Ads
Display Ads are ideal for those wishing to target clients when they’re on websites and platforms that relate to a product or service you’re selling. Through the ad’s reach, we can encourage people to notice your brand, consider your product, and take action.
Display Ads
Services in Spalding
Display Ads are ideal for those wishing to target clients when they’re on websites and platforms that relate to a product or service you’re selling. Through the ad’s reach, we can encourage people to notice your brand, consider your product, and take action.
What Are Display Ads?
Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps and Google-owned properties. While the Google Search Ads can reach people while they search for specific goods or services, the Display Ads can help you capture someone’s attention earlier in the buying cycle. You can put your ads in front of people before they start searching for what you offer, which can be key for your overall advertising strategy.
Let’s relate this to a real-life example:
1.
Megan is looking for a new bottle of her perfume. So begins looking online at various websites that sell her chosen perfume.
2.
Over the next few days after her search Megan is online reading the news on her favourite gossip website.
3.
While she is reading, across the top and down the sides of the page are graphics showing the perfume she was looking at purchasing.
4.
These Display Ads keep appearing across various websites that Megan regularly visits, such as Gmail and YouTube.
5.
By using Google Display Ads, you can specifically select what sites your brand appears on based on user behaviour. This means that you can laser target your typical buyer based on their searches and what they’ve expressed an interest in. Display ads offer the perfect opportunity to build brand awareness across the places where your target audience hangs out.
How Does Geek Manage And Set Up Google Display Ads?
Due to the decline in tracking opportunities, when we once were able to use pixels to gather rich, there are now fewer means to collect data which means less data to work with. This also means that we have to understand that we now have limited last-touch attribution for where that lead opportunity is coming from.
As a result, Display should be partnered with other marketing efforts, such as Facebook or LinkedIn Ads, so we can create a multi-touchpoint strategy that keeps you constantly in the thought process of potential buyers. So when your audience is in the consideration stage, you can gently remind them of who you are.
Display Ads are hyper-targeted to a buyer’s interests with some retargeting, but at a different level than you would’ve before, as it takes longer to build those audiences up. Particularly with GDPR, two years ago we might have just pumped all your customer data into one of these platforms and gone nuts. Now we can do that in a limited fashion as long as we have to be sensitive to GDPR.
Instead, we’re building up the marketing to retarget people based on their behaviours within these platforms to build awareness. So no longer are we seeing these digital marketing platforms are siloed; we see them as a combined effort that pulls together to give you an outcome, mainly as the objective here isn’t to generate sales; it’s to provoke awareness.
For a more in-depth marketing cost breakdown, download our pdf document.
Glossary
Meta Ads
Create and display sponsored content and messages on Meta to targeted audiences to increase brand awareness, generate leads, and drive website traffic.
LinkedIn Ads
Create and display sponsored content and messages to targeted audiences on LinkedIn to increase brand awareness, generate leads, and drive website traffic.
Search Ads
Paid advertising placements that appear alongside or within search engine results pages, targeting specific keywords or search queries to increase visibility and drive traffic to a website or landing page.
Shopping Ads
Advertising placements that appear alongside or within a search engine and other digital channels, featuring images, prices, and further product details, to promote and sell specific products to online shoppers.
Email Marketing
The use of email as a marketing tool to communicate with target audiences and promote products or services, often involving newsletters, promotional messages, and other forms of email communication.
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FAQs
Where do Google Display Ads appear?
Your text, images and videos will appear on the Google Display Network. The display network is a collection of websites, including Gmail, YouTube and Apps.
Are Google Display Ads better than Google Search Ads?
Which platform you choose is dependent on your marketing goals. But, Google Display Ads are recommended when the goal is to build brand awareness.
But here at Geek, we will always recommend a multi-touchpoint strategy. Therefore, by utilising Google Search, Google Display and even other paid ad platforms, you can gently remind customers of who you are and what you offer.
Who can you target through Google Display Ads?
There are five main groups of targeting. These are Topic, Keyword, Placement, Demographic and Audience. Utilising all these means reaching your target audience throughout the buyer’s journey, regardless of their stage.
How do Google Display Ads work?
As Display Ads are responsive, you supply us with various assets, such as your logo, specific imagery and videos; our ad specialists will then combine these with a combination of headings and descriptions, and Google will display the best combinations of all of these across the web.