Securitas
Services
From awareness to lead generation: Google Search, Display and paid social
As a global leader in protective services, Securitas UK needed a digital strategy that would increase visibility, reach SME decision-makers nationwide and strengthen their position in a competitive market.
As Securitas’ digital partner, Geek developed a joined-up campaign across Google Search, Display and paid social, ensuring each platform worked together to build awareness, capture intent and keep the brand front of mind. Search activity was structured to distribute budget effectively across the UK, while Display and paid social extended reach with targeted creative and consistent messaging.
Campaigns were tailored to different business sizes and roles, supported by a multi-platform retargeting strategy that connected user behaviour and reinforced engagement over time.
The result was a cohesive digital presence that strengthened visibility, supported business growth and positioned Geek as a strategic partner to the Securitas team.
Catriona Harris - Marketing Manager at Secruitas UK:
“They showed real commitment to achieving our goals despite the challenges we faced...The campaigns helped us increase sales in specific service areas that had previously been difficult to grow.”
