It’s not polite to cut the line, but sometimes you have to cut the queue and get in front of customers when they’re searching for businesses like yours. Google and Microsoft Search Ads can help you target people actively searching for your specific products and services.
Search campaigns allow you to place ads across Google’s and Microsoft’s vast network of search results, bypassing organic search results to generate more awareness.
Google and Bing are where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.
Search Ads Services in Peterborough
It’s not polite to cut the line, but sometimes you have to cut the queue and get in front of customers when they’re searching for businesses like yours. Google and Microsoft Search Ads can help you target people actively searching for your specific products and services.
Search campaigns allow you to place ads across Google’s and Microsoft’s vast network of search results, bypassing organic search results to generate more awareness.
Google and Bing are where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.
Search campaigns are ideal for those businesses looking to target users in the buying mindset. Let’s break that down:
1.
So, your business is doing well, but you’ve decided it’s time to get a business coach. So, you begin to search on Google for local business coaches.
2.
When you hit the search button, you are presented with pages of search results – both organic and paid. Business Coaches utilising Google Search Ads will have their search results (their website) above organic search results.
3.
Curious by the first Business Coach’s listing within the search results, you click to find out more. As this is the first listing within the results, you have clicked on the Business Coach’s Search Ad.
h4.
Once on the website, you begin to read more about how they work, how they can help you and their prices.
5.
But, as you want to gather as much information as possible and see who else offers business coaching services, you go back to Google Search results and find another listing that intrigues you.
As demonstrated, by utilising Google Search campaigns, you can present your business in front of people with real intent. Increase online sales, gain high-quality leads or raise brand awareness with effective Search Campaigns.
How Does Geek Set Up And Manage Google Search Campaigns?
We don’t want to brag, but we are certified Google and Microsoft Partners, meaning we know a little thing or two about Google and Microsoft Ads. We help our clients excel with paid advertising using analytical tactics and thoughtful strategies rather than investing in a campaign strategy that may not necessarily generate an impact for your business. We get to understand your business, its goals and, most importantly, your user.
By approaching Google and Microsoft Ads systematically, we’re able to develop consistent high performance while gradually shaping your ads into a form that generates a sustainable flow of meaningful clicks. With PPC (pay per click), we can bypass the existing competition with a bespoke strategy that understands who is actually searching for your services.
PPC is incomparable to other forms of marketing solely because it elevates your brand awareness and directs quality leads to your website. The only compromise is to spend more than you would for organic strategies. However, paid ads allow you to rank above organic search results while SEO actions begin to index and rise through, ensuring you don’t lose out on vital brand awareness.
Queue cutting now doesn’t seem too bad, does it? So, start investing in Google and Microsoft Ads and other PPC strategies. They are essential to get any business the most exposure in today’s ever-evolving digital landscape.
To get a better understanding of digital marketing, download our free pdf document.
Glossary
Meta Ads
Create and display sponsored content and messages on Meta to targeted audiences to increase brand awareness, generate leads, and drive website traffic.
LinkedIn Ads
Create and display sponsored content and messages to targeted audiences on LinkedIn to increase brand awareness, generate leads, and drive website traffic.
Display Ads
Advertising placements on websites, social media platforms, and other digital channels, often incorporating images, videos, and interactive elements, to increase brand awareness and drive traffic to a website or landing page.
Shopping Ads
Advertising placements that appear alongside or within a search engine and other digital channels, featuring images, prices, and further product details, to promote and sell specific products to online shoppers.
Email Marketing
The use of email as a marketing tool to communicate with target audiences and promote products or services, often involving newsletters, promotional messages, and other forms of email communication.