Playing host to an exciting and diverse mix of live entertainment, community activities, and corporate and private events, as well as having a range of shops, a gym and a restaurant.
Their website needed an update to improve the site flow and communicate what The Cresset offers the local community
It’s clear that The Cresset offers a lot to the community. However, its website does not represent this. It was difficult to navigate and looked unprofessional, which didn’t help attract visitors. Therefore, we knew we needed to make it easy for them to edit and create new pages using a template that would ensure it stays looking proffesional.
The new website
The Cresset wanted a clean, minimalist, professional look that is in line with but builds upon their brand guidelines to shine more of a light on what they offer the community. We gave the website a much more vibrant colour palette and rounded the corners to give it a friendly feel. To make it easier to navigate the site, we designed a mega menu, and the ‘What’s On’ section now pulls information from the booking system to the website. To add some motion to what was a very static site, we added some infinitely sliding animations to the section headers and some image galleries.
Ticketsolve booking system integration
In order to simplify the process for The Cresset to upload their events onto the website, we opted to create a bespoke integration with their CRM system, TicketSolve. This integration allowed us to generate relevant pages for shows without having to manually copy all of the data over themselves. This helped them save tremendous amounts of time that they would’ve spent importing up to 100 events that they had on their current site and allows them to continue to save time for the future.
Colour & Typography
Penn Blue
#0B184E
Robin egg blue
#0BADB7
Mikado Yellow
#FFC60E
Rusty red
#CF3D4A
Tickle me pink
#F584AB
Lavender
#AB70F7
Carrot orange
#EB8B24
Ghost White
#EDF1FF
Futura Pt
Condensed Extra Bold & Book
Taking inspiration from the Cresset logo, we decided to use Futura Condensed for all headings on the site. We also chose to use the standard form of Futura, which is a great font for the legibility of the body copy. Using this font also means it has similar characteristics to the condensed version, meaning they pair together perfectly.
Following The Fayre Spot’s Branding
The Fayre Spot is a bar and restaurant in The Cresset that caters to pre-show meals before theatre events. The company had its own brand guidelines that had to be respected, so we designed the page to represent this. The orange in the new colour palette paid homage to the key role The Fayre Spot plays in the food and drink at The Cresset.
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