Black Pine is a comprehensive outdoor services provider specialising in tree surgery, fencing, gates, and garden landscaping. We initially worked with Black Pine to merge two existing businesses into one new company that covers all services.
To bring the brand to life, we designed and launched a new website that was not only visually appealing, demonstrating the quality of their service, but also functional and user-friendly. The site was built to provide clear information on each service area, with easy navigation and a focus on driving enquiries and online purchasing of fencing supplies.
With the brand established, our next challenge was to market Black Pine from the ground up. We developed and executed a comprehensive marketing strategy, including digital advertising and social media campaigns, to build brand awareness and drive traffic to the new website. This multi-channel approach ensured that Black Pine quickly gained visibility in their target market, helping them establish a reputation as a trusted provider of outdoor services.
The Challenge
Due to starting marketing from scratch, we need to increase the visibility for multiple services in competitive marketing. Additionally, as well as building brand awareness, we needed to generate high-quality leads. To do this, we needed to establish a digital presence across Googe and social media. As we were starting with zero existing presence for Black Pine, we knew paid ads were required.
Our Approach
Google Ads
Black Pine is a comprehensive outdoor services provider specialising in tree surgery, fencing, gates, and garden landscaping. We initially worked with Black Pine to merge two existing businesses into one new company that covers all services.
To bring the brand to life, we designed and launched a new website that was not only visually appealing, demonstrating the quality of their service, but also functional and user-friendly. The site was built to provide clear information on each service area, with easy navigation and a focus on driving enquiries and online purchasing of fencing supplies.
With the brand established, our next challenge was to market Black Pine from the ground up. We developed and executed a comprehensive marketing strategy, including digital advertising and social media campaigns, to build brand awareness and drive traffic to the new website. This multi-channel approach ensured that Black Pine quickly gained visibility in their target market, helping them establish a reputation as a trusted provider of outdoor services.
Social Media
The second element of our strategy involved the creation and implementation of social media ads to enhance visibility and generate inquiries across Black Pine’s three core services.
Starting from the ground up, we leveraged Meta Ads to establish initial brand awareness and presence, followed by a strategic focus on lead generation. By utilising advanced audience targeting, we were able to reach potential customers within the target areas effectively. The social ads were implemented to complement our multi-channel approach, engaging users who may have previously searched for services via Google, as well as capturing the interest of those casually browsing their feeds.
Our campaigns featured visually compelling ad creatives that highlighted Black Pine’s expertise in tree surgery, fencing and landscaping, prompting users to take immediate action. We utilised dynamic ad formats, which enabled us to continuously test and refine our approach and ensure that the most effective ads achieved maximum reach. This strategy not only bolstered brand awareness but also drove high-quality leads, leading to a significant increase in enquiries and bookings for Black Pine.
Results
Through our partnership with Black Pine, we successfully increased the number of qualified leads across all of their service lines through a multi-touchpoint strategy. Additionally, our strategic approach to both search and social media advertising significantly enhanced Black Pine’s brand visibility within their target service areas. This increased exposure helped establish them as a trusted provider in the local market, ensuring their name was top of mind for potential customers seeking reliable and professional services.
Our collaboration with Black Pine continues to progress, with ongoing strategy refinement and optimisation to ensure they maintain a competitive edge within their market.
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